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Sports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball

Event Marketer

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us.

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How This Association Held a 300-Person Event — Safely — in June in Florida

PCMA Convene

The Georgia Motor Trucking Association (GMTA) rolled into Florida and accomplished what most associations have been unable to do since the beginning of this year: It held a 300-attendee, in-person meeting. Photos courtesy GMTA). All nonparticipating sponsors made verbal commitments to return in the future,” Crowell wrote.

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Buycott, Don’t Boycott

Smart Meetings

Additional sponsorships to date have come from Birmingham, Alabama; Dallas; and Orlando, Florida, as well as Destinations International. Offering event attendees peace of mind via an option to donate to bettering the destinations they visit, Gerstmann says, tells them their meeting hosts “know that they understand their concerns.”

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Mike Dominguez’s Vision for Hospitality Restaffing

Smart Meetings

He shares an MGM Resorts pedigree with Dominguez and sold sponsorships for Chicago Bandits professional softball team in Illinois. Delray Beach, Florida-based Barbara Rodriguez will focus on expanding the company’s relationships in South Florida, the Caribbean, and Latin, Central and South America.

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Mike Dominguez’s Vision for Hospitality Restaffing

Smart Meetings

He shares an MGM Resorts pedigree with Dominguez and sold sponsorships for Chicago Bandits professional softball team in Illinois. Delray Beach, Florida-based Barbara Rodriguez will focus on expanding the company’s relationships in South Florida, the Caribbean, and Latin, Central and South America.

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9 Smart Moves in NYC, San Francisco and More

Smart Meetings

Sklencar is director of sponsorship for MPI’s Greater New York chapter. Before Four Seasons, he worked as front office manager for Renaissance Boca Raton Hotel in Florida. Sklencar previously was national sales manager for Choose Chicago’s Northeast region. Kevin Ramsawack.

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