Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 94

Marketing Education Social Media 2022 94

Attendease

JANUARY 9, 2024

The EventUp venue marketplace helps social, corporate, and wedding event planners search for the perfect event space for any event type, large or small. EventUp makes it easy to find the perfect venue for all of your social, corporate, or wedding event needs. We showcase venues in every market, big or small.

Venues 195

Venues Hotels Marketing Event Planning 195

IMG

APRIL 12, 2023

DEI, women empowerment, event series, brand activations… we couldn’t be happier for all the amazing events we did in March. Here are some of our favorite events in March. Championing Women An inspirational networking event highlighting the women of East West Bank while celebrating International Women’s Day.

2023 195

2023 Food and Beverage Banking Conference 195

Event Marketer

DECEMBER 11, 2023

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions. safe, healthy and clean.

Event Marketing 60

Event Marketing Marketing Sustainability 2023 60

Event Marketer

APRIL 4, 2022

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. Kind worked with influencers to promote the farmers market on the platform (and Instagram) a few days before it launched—and word spread like wildfire.

Marketing 129

Marketing Social Media 2019 Education 129

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 136

Marketing Sustainability Insurance 2023 136

Smart Meetings

SEPTEMBER 2, 2021

Hard Rock International named Williams director of global sales for meetings and events. Most recently, Williams worked as vice president of sales at Hard Rock Hotel and Casino in Atlantic City. Before joining One11, Miller was hotel manager and director of sales and marketing for The Old No. Shelley Williams. John Rovie.

Hotels 92

Hotels Hospitality Entertainment Management 92

Event Marketer

NOVEMBER 13, 2023

2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

2023 99

2023 Sustainability Marketing Event Marketing 99

Event Marketer

OCTOBER 30, 2023

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. The event has traditionally been held within Tomkins Square Park itself. Instead, two weeks before the Oct.

Retail 104

Retail Social Media Financial Marketing 104

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

Apparel 140

Apparel Social Media 2021 2020 140

Event Marketer

DECEMBER 21, 2023

To introduce the limited-edition perfume to consumers, the brands hosted a three-day pop-up experience in New York City’s Hudson Yards shopping center, where they could purchase the product and explore the history of the cocktail while, of course, sipping on a sample of the Absolut x Kahlúa Espresso Martini.

Apparel 106

Apparel Sustainability 2024 Fashion 106

Event Marketer

FEBRUARY 15, 2024

The public will get its first taste of the concept this weekend in New York City, where from Feb. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer. Refreshing. Agencies: WPP Open X; Ogilvy.

Food and Beverage 91

Food and Beverage 2024 Fashion Tech 91

Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. But the concept isn’t new. . Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. More event monetization opportunities .

Marketing 105

Marketing Advertising Event Apps Banking 105

Event Marketer

APRIL 21, 2021

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. Tribeca Film Festival: June 9-20, New York City.

2020 128

2020 2022 2021 Insurance 128

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

Insurance 83

Insurance Sponsorships Social Media Financial 83

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco.

2027 52

2027 Healthcare Trade Shows Entertainment 52

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo. What to look forward to -.

2020 293

2020 Conference Education B2C 293

Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

Retail 100

Retail Social Media Marketing Education 100

EventMB

MAY 24, 2022

“How do you effectively connect online attendees and bring them back into your event?” asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. Why not have pop-up events focused on what was discussed at CES?”

2021 154

2021 Retail Tech Transportation 154

Event Industry News

MAY 19, 2022

A21, formerly known as Agency 21, a national leader in culinary event and festival production, is thrilled to announce their acquisition of Art Market Productions, a New York-based creative events firm that designs, builds, promotes, and produces important cultural experiences worldwide.

Marketing 59

Marketing Fashion Sports Global Events 59

Smart Meetings

JUNE 14, 2021

Cutillo is general manager and Dalal is director of sales for Graduate Roosevelt Island in New York City. Before Graduate Roosevelt, Cutillo was general manager for Paramount Hotel in New York City. For Dalal, this position follows her role as director of sales and marketing for Sixty SoHo in New York City.

Hotels 98

Hotels 2017 Technology Entertainment 98

Event Marketer

SEPTEMBER 5, 2023

“These kinds of experiential events create quite a lot of buzz and stir. We do these events in New York City, and the question’s always: Are we going to hit anybody other than the people who are attending the event? Denise Vitola, VP-Brand Integration P.R.,

Social Media 93

Social Media Hospitality Sports Marketing 93

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. The event will be hosted by comedians Colin Jost and Michael Che, and include branded giveaways. ET, which is midnight in Ireland. The campaign kicked off on Feb.

2024 96

2024 Banking Entertainment Event Marketing 96

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

Food and Beverage 112

Food and Beverage 2024 Social Media 2016 112

Smart Meetings

JUNE 23, 2023

He most recently worked as corporate director of sales and marketing at Wyndham Hotels & Resorts, leading the company’s lifestyle and upscale brands. Daniel Tiepelman Tiepelman is vice president of operations and asset management for Cort Events. Aurore Braconnier Braconnier is general manager of Event Leaders Exchange in London.

Tourism 91

Tourism 2002 2007 Consulting 91

Exhibitor Magazine

MAY 9, 2023

NEW YORK, NY � The INTERNATIONAL TRAVEL SHOW 2023 (ITS2023), to be held in New York City, the #1 travel-buying market in the country, is scheduled a.

2023 71

2023 Travel Technology Marketing 71

Event Marketer

MAY 10, 2021

Three Ways Kendra Scott Masters Retail Events. During the events, the space was decked out like a gamer’s paradise with a game pod and big screen TV, loungers with DualSense controllers and the coveted PlayStation 5 console that launched late last year to much fanfare. Dick’s Sporting Goods. Saks Fifth Avenue.

Retail 129

Retail Marketing Sports 2021 129

Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

Trade Shows 76

Trade Shows 2024 Event Marketing Marketing 76

Smart Meetings

OCTOBER 25, 2021

Until January of this year, Martin was partner events manager for RingCentral, and before that, she was senior meeting manager for National Conference of State Legislatures, both in Denver. ADERO Scottsdale, Autograph Collection hotel in Arizona has named Kokosinski its director of sales and marketing. Megan Martin. Stacey Kokosinski.

Food and Beverage 98

Food and Beverage Hospitality 2009 Hotels 98

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

Sponsorships 102

Sponsorships Food and Beverage 2023 Sports 102

Event Marketer

OCTOBER 24, 2022

Case in point: Citizens spent 400-plus hours interviewing more than 5,000 New Yorkers from all five boroughs about the city’s resiliency, diversity and idiosyncrasies—then turned the content into a free 10,000-square-foot “Living Portrait” multimedia showcase celebrating everything that makes the Big Apple tick. market (say what?).

Banking 65

Banking Financial Sustainability Marketing 65

Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Salesforce will present a very different Dreamforce this year.

Conference 144

Conference Trade Shows 2001 Fashion 144

Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Featured photo credit: Bacardi.

2021 124

2021 2019 Event Marketing Marketing 124

Smart Meetings

MARCH 4, 2024

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. The bright light comes in the evening as each winner is awarded and thanked for their contribution to elevating events in the midst of their peers and family.

2024 98

2024 Meetings Tourism Hospitality 98

Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. A theme that often dominates our conversations with women in events year after year is balance. Let’s meet this year’s roster of Women in Events.

2021 97

2021 Meetings 2020 Event Marketing 97

Eventinterface

OCTOBER 3, 2017

One of the biggest challenges for corporate meeting planners is keeping attendees moving and on-schedule when there is a major event at a destination, or if they are part of a major event themselves. Your meeting or event does not need to suffer because of a transportation issue.

Transportation 145

Transportation Food and Beverage Corporate Meetings Events 145

Event Marketer

OCTOBER 18, 2021

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. sculpture design).

Tech 89

Tech Technology Marketing Event Marketing 89