Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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Event Marketer

NOVEMBER 13, 2023

2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

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Event Marketer

APRIL 4, 2022

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. Kind worked with influencers to promote the farmers market on the platform (and Instagram) a few days before it launched—and word spread like wildfire.

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Event Marketer

FEBRUARY 15, 2024

The public will get its first taste of the concept this weekend in New York City, where from Feb. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer. Refreshing. Agencies: WPP Open X; Ogilvy.

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Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco.

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Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. But the concept isn’t new. . Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. More event monetization opportunities .

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Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo. What to look forward to -.

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Event Marketer

OCTOBER 30, 2023

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. The event has traditionally been held within Tomkins Square Park itself. Instead, two weeks before the Oct.

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Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

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Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

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Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. Microsoft Ignite. Source: Microsoft.

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Event Marketer

APRIL 21, 2021

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. Tribeca Film Festival: June 9-20, New York City.

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Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

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Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

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Event Marketer

DECEMBER 21, 2023

To introduce the limited-edition perfume to consumers, the brands hosted a three-day pop-up experience in New York City’s Hudson Yards shopping center, where they could purchase the product and explore the history of the cocktail while, of course, sipping on a sample of the Absolut x Kahlúa Espresso Martini.

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Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. A theme that often dominates our conversations with women in events year after year is balance. Let’s meet this year’s roster of Women in Events.

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Event Marketer

SEPTEMBER 5, 2023

“These kinds of experiential events create quite a lot of buzz and stir. We do these events in New York City, and the question’s always: Are we going to hit anybody other than the people who are attending the event? Denise Vitola, VP-Brand Integration P.R.,

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Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. The event will be hosted by comedians Colin Jost and Michael Che, and include branded giveaways. ET, which is midnight in Ireland. The campaign kicked off on Feb.

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Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Featured photo credit: Bacardi.

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Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

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Event Marketer

MAY 10, 2021

Three Ways Kendra Scott Masters Retail Events. During the events, the space was decked out like a gamer’s paradise with a game pod and big screen TV, loungers with DualSense controllers and the coveted PlayStation 5 console that launched late last year to much fanfare. Dick’s Sporting Goods. Saks Fifth Avenue.

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Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

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Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Salesforce will present a very different Dreamforce this year.

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Event Marketer

JANUARY 30, 2023

HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. Read a full breakdown of the event here.)

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Event Marketer

OCTOBER 24, 2022

Case in point: Citizens spent 400-plus hours interviewing more than 5,000 New Yorkers from all five boroughs about the city’s resiliency, diversity and idiosyncrasies—then turned the content into a free 10,000-square-foot “Living Portrait” multimedia showcase celebrating everything that makes the Big Apple tick. market (say what?).

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Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. And so, it’s BARK Air to the rescue. No hang-ups here.

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Event Marketer

OCTOBER 18, 2021

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. sculpture design).

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Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

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Event Marketer

DECEMBER 14, 2023

“I’m a believer in always bringing something unexpected, a little bit of joy,” says Victor Torregroza, events and experiences manager at Intel. The inspiration for Intel Park came from Central Park in New York City, Torregroza says, where nature and spontaneous music performances are part of the experience.

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Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. New York City : Wednesday, October 12th, 3-6pm at DigitasLBi, 355 Park Avenue South, 8th Floor.

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Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Agency: Factory 360 , New York City.

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Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.

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Event Marketer

JANUARY 26, 2024

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. This weekend’s “Seedlip Oasis” pop-up in New York City, Jan.

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Event Marketer

SEPTEMBER 20, 2021

But the codes have been popping up frequently again in events, unlocking engagements and directing consumers to key content. More QR Code Strategies: Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture. Here are five ways to leverage the “simple scan” in your COVID-era experiences.

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Event Marketer

JULY 26, 2022

Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Related Strategies: How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan.

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Event Marketer

JUNE 27, 2022

There were no diplomas, no tassels, no mobs of parents snapping pictures, but at NÜTRL Vodka Seltzer’s “graduation” event on June 7, there was plenty of pomp and circumstance. Simplicity is part of our brand DNA… So, we wanted to show that through the aesthetic of the event, and then have that really simple, clear message.”.

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Event Marketer

DECEMBER 20, 2021

While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just might spark inspiration for your 2022 events. Five Ways to Leverage the Cameo Platform to Personalize Engagement. Care for a plate of roast beast?

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