Event Marketer

FEBRUARY 15, 2024

The public will get its first taste of the concept this weekend in New York City, where from Feb. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer. Refreshing. Agencies: WPP Open X; Ogilvy.

Food and Beverage 91

Food and Beverage 2024 Fashion Tech 91

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco.

2027 52

2027 Healthcare Trade Shows Entertainment 52

Event Marketer

OCTOBER 30, 2023

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. The event has traditionally been held within Tomkins Square Park itself. Instead, two weeks before the Oct.

Retail 104

Retail Social Media Financial Marketing 104

Event Marketer

APRIL 21, 2021

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. Tribeca Film Festival: June 9-20, New York City.

2020 128

2020 2022 2021 Insurance 128

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. The event will be hosted by comedians Colin Jost and Michael Che, and include branded giveaways. ET, which is midnight in Ireland. The campaign kicked off on Feb.

2024 96

2024 Banking Entertainment Event Marketing 96

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

Apparel 140

Apparel Social Media 2021 2020 140

Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

Trade Shows 76

Trade Shows 2024 Event Marketing Marketing 76

Event Marketer

DECEMBER 21, 2023

To introduce the limited-edition perfume to consumers, the brands hosted a three-day pop-up experience in New York City’s Hudson Yards shopping center, where they could purchase the product and explore the history of the cocktail while, of course, sipping on a sample of the Absolut x Kahlúa Espresso Martini.

Apparel 106

Apparel Sustainability 2024 Fashion 106

Event Marketer

SEPTEMBER 5, 2023

“These kinds of experiential events create quite a lot of buzz and stir. We do these events in New York City, and the question’s always: Are we going to hit anybody other than the people who are attending the event? Denise Vitola, VP-Brand Integration P.R.,

Social Media 93

Social Media Hospitality Sports Marketing 93

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

Sponsorships 102

Sponsorships Food and Beverage 2023 Sports 102

Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

Retail 100

Retail Social Media Marketing Education 100

Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Featured photo credit: Bacardi.

2021 124

2021 2019 Event Marketing Marketing 124

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

Food and Beverage 112

Food and Beverage 2024 Social Media 2016 112

Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. A theme that often dominates our conversations with women in events year after year is balance. Let’s meet this year’s roster of Women in Events.

2021 97

2021 Meetings 2020 Event Marketing 97

Event Marketer

MARCH 11, 2024

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. Who ya gonna call?

Insurance 83

Insurance Sponsorships Social Media Financial 83

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo.

2020 293

2020 Conference Education B2C 293

Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Salesforce will present a very different Dreamforce this year.

Conference 144

Conference Trade Shows 2001 Fashion 144

Event Marketer

OCTOBER 24, 2022

Case in point: Citizens spent 400-plus hours interviewing more than 5,000 New Yorkers from all five boroughs about the city’s resiliency, diversity and idiosyncrasies—then turned the content into a free 10,000-square-foot “Living Portrait” multimedia showcase celebrating everything that makes the Big Apple tick. market (say what?).

Banking 65

Banking Financial Sustainability Marketing 65

Event Marketer

OCTOBER 18, 2021

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. sculpture design).

Tech 89

Tech Technology Marketing Event Marketing 89

Event Marketer

DECEMBER 14, 2023

“I’m a believer in always bringing something unexpected, a little bit of joy,” says Victor Torregroza, events and experiences manager at Intel. The inspiration for Intel Park came from Central Park in New York City, Torregroza says, where nature and spontaneous music performances are part of the experience.

Tech 97

Tech Trade Shows Sustainability 2023 97

Event Marketer

JULY 5, 2022

This year’s Pride Month (June) marked the return of many live event campaigns designed to celebrate and advocate for the LGBTQ+ community after two quiet Pride seasons triggered by the pandemic. The kickoff event featured performances by Baby Yors and Fletcher, and remarks from Amber Hikes, chief equity and inclusion officer for the ACLU.

Entertainment 110

Entertainment 2021 Retail 2020 110

Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. New York City : Wednesday, October 12th, 3-6pm at DigitasLBi, 355 Park Avenue South, 8th Floor.

2016 165

2016 Education Travel Technology 165

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Agency: Factory 360 , New York City.

Apparel 117

Apparel 2022 Fashion Social Media 117

Event Marketer

JANUARY 30, 2023

Our sister publication, Chief Marketer, spoke with Giannusa about the series’ experiential strategy, what they learned about fandom from working on eight seasons of “Game of Thrones,” the importance of staying curious and flexible as a marketer today, and much more. Read a full breakdown of the event here.)

2013 83

2013 Marketing 2022 2021 83

Event Industry News

FEBRUARY 1, 2023

Convene, a hospitality company that designs, builds, and manages premium meeting, event, and flexible office spaces, today announced that it has acquired etc.venues, an established leader in urban day conferencing with venues across the United Kingdom in London, Manchester, and Birmingham, and in the United States in New York City.

Meetings 64

Meetings Hospitality Venues Management 64

Event Marketer

SEPTEMBER 20, 2021

But the codes have been popping up frequently again in events, unlocking engagements and directing consumers to key content. Agencies: Running Subway, New York City, production; Exhibition Hub, curation; Barco, 4K visuals; DiGennaro Communications, p.r.). SELF-GUIDED JOURNEYS. QR codes fueled the experience.

2015 136

2015 Entertainment Education Marketing 136

Event Marketer

JULY 26, 2022

The cherry on top of the tour was an appearance by New England Patriots quarterback Mac Jones at Hood Park in Charlestown, MA, on July 15, where he passed out free samples to the first 100 attendees. The post Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer appeared first on Event Marketer.

Social Media 108

Social Media Marketing Travel Technology 108

Event Marketer

AUGUST 23, 2021

The pop-up opened with an intimate event featuring St-Germain collaborators Laura Kim, a fashion designer for Oscar de la Renta and founder of the New York City-based luxury label MONSE, and James Whiteside, an American Ballet Theater dancer. Get a Whiff of the Pop-up: Photo credit: Hagop Kalaidjian, BFA.

Fashion 140

Fashion Event Marketing Marketing Events 140

Event Marketer

NOVEMBER 7, 2023

RAO’S HOMEMADE After popping up a well-received experiential marketplace in New York City last year, Rao’s Homemade headed to Chicago this time around with The Saucery tasting experience, inspired by its Italian “farm-to-jar” brand story. Full-size ZENB products were also available for purchase at select events.

2023 88

2023 Consulting Marketing Event Marketing 88

Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. This year’s competition, taking place Aug. AMERICAN EXPRESS.

2021 129

2021 Food and Beverage Sports Hotels 129

Event Marketer

DECEMBER 20, 2021

While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just might spark inspiration for your 2022 events. Five Ways to Leverage the Cameo Platform to Personalize Engagement. Care for a plate of roast beast?

Airlines 134

Airlines Food and Beverage Apparel Wireless 134

Event Marketer

JUNE 27, 2022

There were no diplomas, no tassels, no mobs of parents snapping pictures, but at NÜTRL Vodka Seltzer’s “graduation” event on June 7, there was plenty of pomp and circumstance. Simplicity is part of our brand DNA… So, we wanted to show that through the aesthetic of the event, and then have that really simple, clear message.”.

Sponsorships 101

Sponsorships Marketing Travel Event Marketing 101

Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

2024 88

2024 Apparel Insurance Retail 88

Event Marketer

JANUARY 30, 2023

A key stop along the series’ experiential journey was a series of six New York City screenings at Angelika Film Center, Jan. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con As superfans could likely attest, the devil was in the details.

2003 93

2003 Food and Beverage 2004 2013 93

Event Marketer

OCTOBER 4, 2021

The mobile-first event offered plenty of opportunities for social sharing. The mobile-first event strategy was inspired by a study that revealed nearly half of consumers in the COVID era prefer the option to navigate events from their smart phones. This hybrid approach is the new norm.”

Retail 113

Retail Marketing Technology Events 113

BizBash

JANUARY 2, 2018

Event Marketer asked Rick Farman, co-founder of Superfly, the New York City-based organization behind San Francisco’s Outside Lands and rural.

Event Marketing 80

Event Marketing Marketing Events 80

Event Marketer

APRIL 15, 2024

Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. And so, it’s BARK Air to the rescue.

Wireless 66

Wireless Airlines Retail Travel 66