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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.

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The Brief: Karaoke Gondolas and AI Experience Centers

Event Marketer

Armed with limited-edition bottles of OJ featuring the “AI” dropped from its name (“Tropcn”), the brand showed up in Sin City and doled out free juice to celebrate its natural ingredients and underscore that its beverages have no artificial additives. Case in point: A pre-Super Bowl event on Feb. 17 through Feb.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

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Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement

Event Marketer

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. This weekend’s “Seedlip Oasis” pop-up in New York City, Jan.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. This year’s competition, taking place Aug. AMERICAN EXPRESS.

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Stand Together Pop-Up Tour Opens Doors to Immigration Solutions

Event Marketer

Attendees were invited to explore the doors and enjoy food trucks featuring local international cuisine, cinnamon-flavored marshmallows and beverages. We realize that there is a false dichotomy in the integration world, and the best way to change a mind is to change a heart,” says Mim Blower, senior event producer at Stand Together. “We

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How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans

Event Marketer

A key stop along the series’ experiential journey was a series of six New York City screenings at Angelika Film Center, Jan. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con As superfans could likely attest, the devil was in the details.

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