Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

Sponsorships 101

Sponsorships Food and Beverage 2023 Sports 101

Event Marketer

MARCH 11, 2024

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. Who ya gonna call?

Insurance 82

Insurance Sponsorships Social Media Financial 82

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

Apparel 117

Apparel 2022 Fashion Social Media 117

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week.

Social Media 86

Social Media Fashion Contracts Events 86

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 74

Fashion Social Media Marketing Event Marketing 74

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. It took three words to sell us on this culinary mashup: Butternut.

Marketing 94

Marketing Education Social Media 2022 94

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.

Retail 118

Retail Social Media 2022 2021 118

Event Marketer

JULY 26, 2022

The cherry on top of the tour was an appearance by New England Patriots quarterback Mac Jones at Hood Park in Charlestown, MA, on July 15, where he passed out free samples to the first 100 attendees. The post Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer appeared first on Event Marketer.

Social Media 108

Social Media Marketing Travel Technology 108

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 100

Retail 2024 Social Media Event Marketing 100

Event Marketer

APRIL 4, 2022

23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free. That was the plan , anyway. Agency: Tenure.

Marketing 128

Marketing Social Media 2019 Education 128

Event Marketer

MARCH 1, 2024

More FX Activations: How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique Set in 1600s Japan, “Shōgun” takes viewers through the story of a powerful new empire at a time of civil war and legendary samurai.

Hotels 83

Hotels Social Media Travel Hospitality 83

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier.

Social Media 95

Social Media Fashion Sports 2019 95

Event Marketer

OCTOBER 17, 2022

Explore These Spirits Industry Events: How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference. Social is an important part of our business,” Yelle says, “but particularly with tequila, or any type of spirit, there’s nothing more tangible than that moment when you’re enjoying it.

Social Media 85

Social Media Marketing Event Marketing Conference 85

Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

Apparel 88

Apparel 2024 Insurance Retail 88

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 83

Fashion Retail Entertainment Social Media 83

Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. For [events], it’s really just a case of knowing where people are going to be and communicating that this is happening.”.

Social Media 96

Social Media 2021 Entertainment Hotels 96

Event Marketer

SEPTEMBER 27, 2021

Event Marketer: Why is the US Open an effective platform for engaging consumers? Being able to pair such a popular signature cocktail with a major, beloved sporting event creates a common platform for the brand and the tournament to engage with consumers. Aleco Azqueta. What has been your approach? AA: Definitely!

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Showclix

SEPTEMBER 17, 2019

If you’re hoping for a post or topic to trend on social media, the right hashtag can be the key to success. From an event marketing perspective, a hashtag specific to your event can spark buzz, encourage conversation, and optimize discovery. Uniqueness and Creativity. Brand Consistency.

Social Media 54

Social Media Marketing Events Event Marketing 54

Event Marketer

JULY 17, 2023

And that’s the feeling Loyal 9 Cocktails aimed to capture with its recent pop-up event in New York City. campaign, the pop-up event emphasized how consumers should do more of the things they want to do and less of the mundane things they don’t. Part of the brand’s “Less Less. You want to do it in a balanced way.”

Social Media 78

Social Media Marketing Event Marketing Meetings 78

Event Marketer

JULY 18, 2022

Part of the network’s Summer of Sweet Revenge campaign, the program also includes nationwide screenings, social integrations, an online hub and strategic partnerships designed to both engage loyal Trekkies and bring new fans into the fold. Five Compelling Activations from a Pared-down New York Comic Con.

Social Media 111

Social Media Travel Event Marketing Marketing 111

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Cameo itself activated live Mother’s Day experiences in Los Angeles and New York City this year, but the strategy could easily be replicated by another brand.

Retail 103

Retail Social Media 2022 2021 103

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. The brand also spread the word through traditional p.r.

Education 116

Education Marketing Retail Social Media 116

Event Marketer

AUGUST 29, 2022

This year, it’s a Civic Type R customized with a wrap designed by the group that concertgoers will be able to check out along with the all-new Civic HR-V. New York City, Chicago, Miami, and Phoenix, before it concludes with a finale event on Oct. 8 on the Honda Stage at Austin City Limits. HondaCivicTour. ?

2022 79

2022 Advertising 2023 Travel 79

Bizzabo

MARCH 7, 2019

Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. By capturing the public's attention at little to no cost, your company can create the word of mouth marketing and user-generated content it needs to succeed. IHOP Becomes IHOb. Source: LA Times.

Marketing 80

Marketing 2018 2010 Social Media 80

Bizzabo

OCTOBER 17, 2018

Inspire your event strategy with these 25 creative event promotion ideas. Attendees are the whole reason for any event you put on. Ideally every event you plan will be successful at generating awareness and selling tickets and event registrations. 1) Optimize Your Event Registration Website. 3) Retargeting.

Social Media 70

Social Media Marketing Event Marketing Events 70

Bizzabo

FEBRUARY 4, 2019

Looking to take your event on the road? This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. 1) Explore previous event data.

2019 55

2019 Social Media Travel Speakers 55

Bizzabo

MARCH 12, 2020

Looking to give your event management skills a boost? Learn how to host top-notch events just like storied American publisher The Wall Street Journal does. Today, the business-oriented news outlet is one of the largest in the United States with a circulation of nearly 3 million copies. It also has a rather robust event strategy.

Negotiating 62

Negotiating 2020 Tech Conference 62

Event Farm

OCTOBER 10, 2016

We’ve got a busy week at Event Farm! Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city?

2016 100

2016 B2B Social Media Marketing 100

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. 35 Bold Examples of Guerilla Marketing.

Marketing 48

Marketing 2018 2010 Social Media 48

Event Marketer

DECEMBER 19, 2022

“Surprisingly Savannah” marked Visit Savannah’s first venture into an out-of-state pop-up experience—something Lauren Cleland, director-marketing and data intelligence, has wanted to activate for many years. The event earned the single-day record for highest pedestrian foot traffic on Gansevoort Plaza in 2022.

Tourism 91

Tourism Food and Beverage Social Media Advertising 91

Capterra Event Management

AUGUST 23, 2016

In my time blogging about event management software and the industry as a whole, I have come across many influencers with tons of useful ideas to share. These are the top 25 event management Twitter users you ought to be following. Her style will class up your next backyard event! contivecchi. Followers: 2,191. EnTEEtainment.

Event Management 40

Event Management Management Tech Social Media 40

BeCore

AUGUST 19, 2019

Since the release of the first movie, DreamWorks opened “Trolls the Experience” in New York City with the help of our experiential marketing team. This interactive event includes entering Trolls Village just in time for Princess Poppy’s big party. check out the article below by Courtney Mitten of Event Marketer.

2020 52

2020 Social Media 2016 2018 52

Bizzabo

AUGUST 16, 2019

Cisco is a leader in the event space. Check out 12 of their best event examples and learn how to host better conferences, trainings, and seminars for your own company. Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year.

Social Media 48

Social Media Telecommunications Technology 2019 48

Bizzabo

DECEMBER 11, 2018

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. We live in a social media-driven world. So they simply set up the bull and let event attendees ride to their heart's content.

Social Media 76

Social Media Food and Beverage B2B Sports 76

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Survey them at the beginning stages of the event. Start building now!

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Bizzabo

JUNE 14, 2019

They now host these top 10 must-attend live events and have a lot to teach planners about publisher event strategies. Publishers like The New York Times and Forbes are internationally known and respected. This expansion has led to publisher produced live events. The New York Times. Let's dive in!

Financial 58

Financial Speakers Conference 2019 58

Capterra Event Management

JUNE 4, 2018

Attendees expect a lot out of their event experience these days. But these amazing venues are nothing without the foundational aspects that make the venue right for the event. There’s more to choosing an event venue than finding one of the right size (although that is part of the process).

Venues 64

Venues Transportation Hotels Event Planning 64