Event Marketer

JANUARY 15, 2024

On stage at the “Live Más LIVE” experience in Las Vegas, expect to find music performances, celeb appearances and recognition of superfans from the brand’s loyalty program, who are also eligible to score front-row seats to the “fan-first” event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb. 17 through Feb.

Food and Beverage 110

Food and Beverage 2024 Social Media 2016 110

Event Marketer

MARCH 11, 2024

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. Who ya gonna call?

Insurance 81

Insurance Sponsorships Social Media Financial 81

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

Apparel 115

Apparel 2022 Fashion Social Media 115

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 75

Fashion Social Media Marketing Event Marketing 75

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.

Retail 117

Retail Social Media 2022 2021 117

Event Marketer

JULY 26, 2022

Equipped with a vintage-style truck featuring a wooden bench on the bumper for snapping selfies, the brand is serving up six “extra creamy” flavors (for a fee) and #ScoopCreamier messaging at events like local movie screenings. Photo credit: Tillamook. PARAMOUNT+. And once again, convenience and quick service win with post-pandemic consumers.

Social Media 106

Social Media Marketing Travel Technology 106

Event Marketer

JANUARY 2, 2024

Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness. Agency: Tenure) The post Hot Property: Three Ways to Activate a Farmers Market Experience appeared first on Event Marketer. It took three words to sell us on this culinary mashup: Butternut.

Marketing 92

Marketing Education Social Media 2022 92

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. It’s a low-touch, high-return way to get back to events for our beauty brand partners.”.

Social Media 85

Social Media Fashion Contracts Events 85

Event Marketer

DECEMBER 11, 2023

11-15, was hosted inside an intimate brownstone townhouse in Brooklyn, NY, and featured a series of lavish spaces inspired by the social media platform’s holiday trend data, and decked out in twinkling seasonal home décor and furnishings from Anthropologie. 6-10 in New York City.

Retail 99

Retail 2024 Social Media Event Marketing 99

Event Marketer

APRIL 4, 2022

23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free. That was the plan , anyway. Agency: Tenure.

Marketing 128

Marketing Social Media 2019 Education 128

Event Marketer

MARCH 1, 2024

Actors from the series participated in content used to promote “Shōgun” on social media and give fans an inside look at the making of the show. In addition to the Nobu collaboration, FX hosted bicoastal Omakase dinners with Asia-Pacific influencers at two Michelin-starred Japanese restaurants: Masa in New York City and n/naka in L.A.

Hotels 81

Hotels Social Media Travel Hospitality 81

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier.

Social Media 93

Social Media Fashion Sports 2019 93

Event Marketer

OCTOBER 17, 2022

“Social is an important part of our business,” Yelle says, “but particularly with tequila, or any type of spirit, there’s nothing more tangible than that moment when you’re enjoying it. The marketing team invited highly engaged Espolòn customers and released invitations through Eventbrite.

Social Media 86

Social Media Marketing Event Marketing Conference 86

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 83

Fashion Retail Entertainment Social Media 83

Event Marketer

DECEMBER 13, 2022

DeadZone LA marked Deadfellaz’s second in-person event. Having hosted events on both U.S. coasts, Betty says the vibes were different from New York City to L.A. According to Betty, social media is a key component of Deadfellaz’s brand identity and recognition among its community and partners.

Social Media 95

Social Media 2021 Entertainment Hotels 95

Event Marketer

SEPTEMBER 27, 2021

Event Marketer: Why is the US Open an effective platform for engaging consumers? Over the years, however, we’ve been able to expand our reach and meet fans at several different touchpoints, including on-premise, e-commerce and social media. We’re eager to continue exploring this trend for future events and launches.

Sponsorships 96

Sponsorships Food and Beverage Sports 2021 96

Event Marketer

MARCH 18, 2024

Attendees could also catch a film screening showcasing ICON’s new innovations (thousands attended) and a keynote from brand co-founder and ceo Jason Ballard, as well as enjoy music, bites and refreshments.

Apparel 86

Apparel 2024 Insurance Retail 86

Event Marketer

JULY 17, 2023

And that’s the feeling Loyal 9 Cocktails aimed to capture with its recent pop-up event in New York City. Loyal 9 Cocktails opened registration 15 days before the event and saw so many signups that it had to cut off bookings in advance.

Social Media 79

Social Media Marketing Event Marketing Meetings 79

Event Marketer

JULY 18, 2022

Part of the network’s Summer of Sweet Revenge campaign, the program also includes nationwide screenings, social integrations, an online hub and strategic partnerships designed to both engage loyal Trekkies and bring new fans into the fold. Battle Ready” was the winner, and was available for pre-order a few days following the vote.

Social Media 111

Social Media Travel Event Marketing Marketing 111

Showclix

SEPTEMBER 17, 2019

If you’re hoping for a post or topic to trend on social media, the right hashtag can be the key to success. From an event marketing perspective, a hashtag specific to your event can spark buzz, encourage conversation, and optimize discovery. Brand Consistency.

Social Media 54

Social Media Marketing Events Event Marketing 54

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Cameo itself activated live Mother’s Day experiences in Los Angeles and New York City this year, but the strategy could easily be replicated by another brand.

Retail 101

Retail Social Media 2022 2021 101

Event Marketer

OCTOBER 4, 2021

With plenty of initial engagement around the activation on its social channels, Impossible also incorporated a social media contest into the tour to keep the momentum going. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram.

Education 117

Education Marketing Retail Social Media 117

Event Marketer

AUGUST 29, 2022

This year, it’s a Civic Type R customized with a wrap designed by the group that concertgoers will be able to check out along with the all-new Civic HR-V. New York City, Chicago, Miami, and Phoenix, before it concludes with a finale event on Oct. 8 on the Honda Stage at Austin City Limits. HondaCivicTour. ?

2022 80

2022 Advertising 2023 Travel 80

Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerrilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 80

Marketing 2018 2010 Social Media 80

Event Marketer

DECEMBER 19, 2022

“Surprisingly Savannah” marked Visit Savannah’s first venture into an out-of-state pop-up experience—something Lauren Cleland, director-marketing and data intelligence, has wanted to activate for many years. The post ‘Surprisingly Savannah’ Pop-up Brings Southern Charm to New York City appeared first on Event Marketer.

Tourism 92

Tourism Food and Beverage Social Media Advertising 92

Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 48

Marketing 2018 2010 Social Media 48

Event Farm

OCTOBER 10, 2016

As Director of Meetings and Events at Social Tables, a software platform that provides event diagramming, seating, and check-in products, Rachel plans, designs, executes, and measures the success of Social Tables’ events. New York City @ DigitasLBi, 355 Park Avenue South, 8th Floor.

2016 100

2016 B2B Social Media Marketing 100

BeCore

AUGUST 19, 2019

Since the release of the first movie, DreamWorks opened “Trolls the Experience” in New York City with the help of our experiential marketing team. This interactive event includes entering Trolls Village just in time for Princess Poppy’s big party. check out the article below by Courtney Mitten of Event Marketer.

2020 52

2020 Social Media 2016 2018 52

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 5) Create an Event Community.

Social Media 70

Social Media Marketing Event Marketing Events 70

Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Social Media. 2) Send out surveys. Attendee Promotion.

2019 55

2019 Social Media Travel Speakers 55

Capterra Event Management

AUGUST 23, 2016

Endless Entertainment , an event production and management service meant to streamline your planning process, will teach you everything you need to know about event planning from start to finish. Kate Makulova is the the head of event marketing at SEMRush , a content/advertising analytics software. kate_makulova.

Event Management 40

Event Management Management Tech Social Media 40

Bizzabo

DECEMBER 11, 2018

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. We live in a social media-driven world. Make Your Event Exclusive - Radius. What is a Brand Activation? Source: Foodiggity.

Social Media 76

Social Media Food and Beverage B2B Sports 76

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign.

Negotiating 62

Negotiating 2020 Tech Conference 62

Bizzabo

AUGUST 16, 2019

Cisco Connect events happen throughout the year in dozens of cities around the world. New York City? At each event, attendees get access to first-rate educational content, have time to network with their peers, and discover new business-building technologies. The event's content is totally up to you.

Social Media 48

Social Media Telecommunications Technology 2019 48

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. But there are some fundamental strategies that never go out of style.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Bizzabo

JUNE 14, 2019

And CMO Network is a gathering of the world's most influential marketers who discuss the future of event marketing and other trending strategies. One of the things that sets WSJ's event strategy apart from many other publisher event strategies is the fact that all of its events are exclusive, invitation-only gatherings.

Financial 58

Financial Speakers Conference 2019 58

Capterra Event Management

JUNE 4, 2018

Most hotels will have a dedicated WiFi signal for events, but you should make sure. WiFi speeds matter as well, especially if you plan on streaming video or expect heavy phone usage during the event for live tweeting and other social media uses. New York City, and Boston metro rail system maps ( Source ).

Venues 64

Venues Transportation Hotels Event Planning 64