Smart Meetings

MARCH 30, 2023

NYC & Company Rebrands, Adds ‘Conventions’ to Name NYC & Company, the CVB for Gotham has rebranded as New York City Tourism + Conventions, adding the “conventions” to hit home the value the city has for meeting planners. Sharing the Message The organization’s website, nyctourism.com debuts in May.

Travel 59

Travel Tourism Meetings 2023 59

Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

Retail 100

Retail Social Media Marketing Education 100

Event Marketer

JANUARY 15, 2024

Case in point: A pre-Super Bowl event on Feb. On stage at the “Live Más LIVE” experience in Las Vegas, expect to find music performances, celeb appearances and recognition of superfans from the brand’s loyalty program, who are also eligible to score front-row seats to the “fan-first” event. 17 through Feb. 17 through Feb.

Food and Beverage 110

Food and Beverage 2024 Social Media 2016 110

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

Sponsorships 100

Sponsorships Food and Beverage 2023 Sports 100

Event Marketer

MARCH 11, 2024

Your presence is required in New York City from March 14 to 15. Sony is also hosting an exclusive premiere event this week featuring the Ecto-1 and Ecto-Z vehicles from the franchise, live radio remotes, influencer talent and giveaways. Who ya gonna call?

Insurance 81

Insurance Sponsorships Social Media Financial 81

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week.

Social Media 85

Social Media Fashion Contracts Events 85

MeetingsNet

APRIL 12, 2024

On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. Here, Rachel Andrews, head of global events for Cvent, spoke on developing an institutional event-program process.

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2024 Meetings Social Media Education 52

Eventmobi

MAY 18, 2020

We asked event professionals from all over the map how they have modified their businesses to accommodate the new considerations brought on by the pandemic. My goal has been to take a deep inhale, pay attention to what has been happening, and to see what the proper pivot needs to be in the event world.

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Entertainment Hotels Venues Retail 397

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

Apparel 115

Apparel 2022 Fashion Social Media 115

Event Marketer

JULY 26, 2022

The cherry on top of the tour was an appearance by New England Patriots quarterback Mac Jones at Hood Park in Charlestown, MA, on July 15, where he passed out free samples to the first 100 attendees. The post Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer appeared first on Event Marketer.

Social Media 106

Social Media Marketing Travel Technology 106

EventMB

MAY 17, 2022

And technology and life have adjusted to address this new reality of ours,” Rafat Ali, founder of Skift said about The Great Merging. This was the focus of Skift’s Future of Lodging Forum held May 11-12 in New York City, and just as our lives have been transformed, so have events, as this gathering exemplified.

Food and Beverage 99

Food and Beverage Hotels 2022 Social Media 99

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness.

Marketing 92

Marketing Education Social Media 2022 92

Eventinterface

AUGUST 20, 2018

Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Signature cocktails for reception events remain trendy. What is your favorite event food trend?

Food and Beverage 183

Food and Beverage Social Media Conference Events 183

EventMB

MAY 17, 2022

And technology and life have adjusted to address this new reality of ours,” Rafat Ali, founder of Skift said about The Great Merging. This was the focus of Skift’s Future of Lodging Forum held May 11-12 in New York City, and just as our lives have been transformed, so have events, as this gathering exemplified.

Food and Beverage 91

Food and Beverage Hotels 2022 Social Media 91

Smart Meetings

AUGUST 24, 2021

When facing the cycles of life, “there’s nothing new under the sun” is something often said. While this may apply to much in life, there may be one place it does not: event venues. Event spaces have been hard at work to make sure there’s always something new for groups to see and experience while they network and make connections.

Venues 105

Venues Retail Social Media Hotels 105

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.

Retail 117

Retail Social Media 2022 2021 117

GEVME

MARCH 15, 2019

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. The top 13 event management conferences to attend in 2019.

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2019 Event Management Conference Management 179

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Fashion Social Media Marketing Event Marketing 75

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 99

Retail 2024 Social Media Event Marketing 99

Expo Pass

OCTOBER 26, 2021

But given the changes to how we meet now, how can organizers make sure that their events fit seamlessly into a city’s reopening? Also, how can events help businesses collaborate and boost the local economy like they used to? This is how and why to partner with the local community for your event. It’s as simple as that.

Entertainment 132

Entertainment Social Media Events Marketing 132

Event Marketer

APRIL 4, 2022

23-24 with a Secret Farmers Market experience in New York City. Knorr Touts Home Cooking With Social Media Deliveries and a Pop-up Farm Stand. When Kind hosted its Sweeteners Uncovered pop-up in New York in 2019, about 500 people came through, so the brand planned for a crowd of roughly the same size.

Marketing 128

Marketing Social Media 2019 Education 128

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier.

Social Media 93

Social Media Fashion Sports 2019 93

Event Marketer

MARCH 1, 2024

More FX Activations: How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique Set in 1600s Japan, “Shōgun” takes viewers through the story of a powerful new empire at a time of civil war and legendary samurai.

Hotels 81

Hotels Social Media Travel Hospitality 81

Event Marketer

OCTOBER 17, 2022

Explore These Spirits Industry Events: How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference. Social is an important part of our business,” Yelle says, “but particularly with tequila, or any type of spirit, there’s nothing more tangible than that moment when you’re enjoying it.

Social Media 86

Social Media Marketing Event Marketing Conference 86

Eventinterface

AUGUST 20, 2018

Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Signature cocktails for reception events remain trendy. What is your favorite event food trend?

Food and Beverage 124

Food and Beverage Social Media Conference Events 124

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 83

Fashion Retail Entertainment Social Media 83

Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. For [events], it’s really just a case of knowing where people are going to be and communicating that this is happening.”.

Social Media 95

Social Media 2021 Entertainment Hotels 95

Showclix

SEPTEMBER 17, 2019

If you’re hoping for a post or topic to trend on social media, the right hashtag can be the key to success. From an event marketing perspective, a hashtag specific to your event can spark buzz, encourage conversation, and optimize discovery. One of the most important aspects of your event hashtag is its uniqueness.

Social Media 54

Social Media Marketing Events Event Marketing 54

Conferences that Work

FEBRUARY 28, 2022

The old meeting industry normal is long over, and many event professionals are still hoping and waiting for a new normal. In October 2020 I wrote two posts [1 , 2 ] about what a meeting industry new normal might look like. As I write, two years have passed since the COVID-19 pandemic devastated the world and the event industry.

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Meetings Airlines 2021 Travel 329

Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

Apparel 86

Apparel 2024 Insurance Retail 86

Event Marketer

SEPTEMBER 27, 2021

Event Marketer: Why is the US Open an effective platform for engaging consumers? Being able to pair such a popular signature cocktail with a major, beloved sporting event creates a common platform for the brand and the tournament to engage with consumers. The concert was broadcast across multiple social platforms, garnering a 16.4

Sponsorships 96

Sponsorships Food and Beverage Sports 2021 96

Event Marketer

JULY 17, 2023

And that’s the feeling Loyal 9 Cocktails aimed to capture with its recent pop-up event in New York City. campaign, the pop-up event emphasized how consumers should do more of the things they want to do and less of the mundane things they don’t. Part of the brand’s “Less Less. You want to do it in a balanced way.”

Social Media 79

Social Media Marketing Event Marketing Meetings 79

Event Marketer

JULY 18, 2022

Part of the network’s Summer of Sweet Revenge campaign, the program also includes nationwide screenings, social integrations, an online hub and strategic partnerships designed to both engage loyal Trekkies and bring new fans into the fold. Five Compelling Activations from a Pared-down New York Comic Con.

Social Media 111

Social Media Travel Event Marketing Marketing 111

Smart Meetings

JULY 28, 2023

After earning his Bachelor of Arts degree in Hospitality Business at Michigan State University, Howell worked in numerous hotels across New York City before relocating to Utah, where he served as director of learning and development and later director of rooms at Waldorf Astoria Park City.

Hospitality 89

Hospitality Tourism Hotels Retail 89

Smart Meetings

SEPTEMBER 30, 2022

Before this, he worked as general manager of Crowne Plaza Resort in Lake Placid, New York, and general manager of Hotel Alba in Tampa. Warren is spa director of The Opus, Westchester ’s The Opus Spa in White Plains, New York. Warren comes from Heyday Skincare in New York City. Jasmine Warren.

Hotels 98

Hotels Hospitality 2020 Consulting 98

Bizzabo

JUNE 12, 2020

Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Andrew Roby has 13 years of experience in the events industry. Headquarters: New York City, New York.

B2C 71

B2C Fashion 2002 B2B 71

Smart Meetings

NOVEMBER 8, 2021

De Tessan was most recently director of events at Grand Hyatt Denver and, in 2019, was named Hyatt Hotels’ Director of the Year for her feat of achieving 109 percent of the event sales yearly quota and customer service excellence. Before her time at ACVB, Zackery held the role of event coordinator at Georgia State University.

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