Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

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Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

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Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

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Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb. 17 through Feb.

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Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

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Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week.

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Eventmobi

MAY 18, 2020

We asked event professionals from all over the map how they have modified their businesses to accommodate the new considerations brought on by the pandemic. My goal has been to take a deep inhale, pay attention to what has been happening, and to see what the proper pivot needs to be in the event world.

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MeetingsNet

APRIL 12, 2024

On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. Here, Rachel Andrews, head of global events for Cvent, spoke on developing an institutional event-program process.

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Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

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Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

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Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Event Marketer

JULY 26, 2022

Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Related Strategies: How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan. Photo credit: Tillamook.

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Event Marketer

MARCH 1, 2024

More FX Activations: How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique Set in 1600s Japan, “Shōgun” takes viewers through the story of a powerful new empire at a time of civil war and legendary samurai.

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Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. In the U.S.,

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Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier.

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GEVME

MARCH 15, 2019

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. The top 13 event management conferences to attend in 2019.

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Eventinterface

AUGUST 20, 2018

Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. The concept of pop-ups - short-term, temporary stores, markets or restaurants – are big buzz builders.

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Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

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Expo Pass

OCTOBER 26, 2021

But given the changes to how we meet now, how can organizers make sure that their events fit seamlessly into a city’s reopening? Also, how can events help businesses collaborate and boost the local economy like they used to? This is how and why to partner with the local community for your event. It’s as simple as that.

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Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.

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Event Marketer

OCTOBER 17, 2022

Explore These Spirits Industry Events: How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference. Social is an important part of our business,” Yelle says, “but particularly with tequila, or any type of spirit, there’s nothing more tangible than that moment when you’re enjoying it.

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Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: Why is experiential an important part of your overall marketing mix?

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Event Marketer

JULY 17, 2023

And that’s the feeling Loyal 9 Cocktails aimed to capture with its recent pop-up event in New York City. campaign, the pop-up event emphasized how consumers should do more of the things they want to do and less of the mundane things they don’t. Part of the brand’s “Less Less. You want to do it in a balanced way.”

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Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.

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Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

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Showclix

SEPTEMBER 17, 2019

If you’re hoping for a post or topic to trend on social media, the right hashtag can be the key to success. From an event marketing perspective, a hashtag specific to your event can spark buzz, encourage conversation, and optimize discovery. Uniqueness and Creativity. Brand Consistency.

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Smart Meetings

SEPTEMBER 30, 2022

Schroeter is director of sales and marketing and Stephens is general manager for DoubleTree Suites by Hilton Doheny Beach in Dana Point, California. Before this, he worked as general manager of Crowne Plaza Resort in Lake Placid, New York, and general manager of Hotel Alba in Tampa. Sabrina Schroeter and Donovan Stephens.

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Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. For [events], it’s really just a case of knowing where people are going to be and communicating that this is happening.”.

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Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. In his role with Lotte New York Palace, Howell looks forward to providing the highest of excellence in service and property operations.

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Eventinterface

AUGUST 20, 2018

Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. The concept of pop-ups - short-term, temporary stores, markets or restaurants – are big buzz builders.

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Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. IMPOSSIBLE FOODS. So that’s a nice slice of audience to try and reach.

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Smart Meetings

NOVEMBER 8, 2021

Huther is general manager and de Tessan is director of sales and marketing at Hyatt Centric Downtown Denver. Before her new role in Denver, Huther was general manager of Belmond El Encanto, a luxury, Forbes-rated property in Santa Barbara, California. Gary Thomas and Marcia Murphy. Thomas (left) and Murphy (right).

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Bizzabo

JUNE 12, 2020

Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Andrew Roby has 13 years of experience in the events industry. Headquarters: New York City, New York.

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Event Marketer

JULY 18, 2022

Part of the network’s Summer of Sweet Revenge campaign, the program also includes nationwide screenings, social integrations, an online hub and strategic partnerships designed to both engage loyal Trekkies and bring new fans into the fold. Five Compelling Activations from a Pared-down New York Comic Con.

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Event Marketer

AUGUST 29, 2022

This year, it’s a Civic Type R customized with a wrap designed by the group that concertgoers will be able to check out along with the all-new Civic HR-V. New York City, Chicago, Miami, and Phoenix, before it concludes with a finale event on Oct. 8 on the Honda Stage at Austin City Limits. Agency : In-house.

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Eventinterface

JULY 25, 2017

Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Signature cocktails for reception events remain trendy. What is your favorite event food trend?

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Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Cameo itself activated live Mother’s Day experiences in Los Angeles and New York City this year, but the strategy could easily be replicated by another brand.

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