Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Marketing Speakers Events 105

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Gabriel has held positions at MC, SPOON Exhibits & Events, and EEI Global, Inc. 20-year-old Atlanta agency WM Events has unveiled new headquarters near downtown Atlanta.

Trade Shows 253

Trade Shows Entertainment Event Marketing Marketing 253

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]

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2024 Retail 2021 Marketing 306

Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

Entertainment 256

Entertainment Tech Event Tech Food and Beverage 256

Event Marketer

JANUARY 27, 2025

Fifteen percent of your attendees probably dont want the event experience youre planning. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.

Events 210

Events Hospitality Event Marketing Marketing 210

Event Marketer

JANUARY 7, 2025

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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2025 Trade Shows Wireless Event Marketing 334

Event Marketer

OCTOBER 28, 2024

HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? AI is becoming an essential tool in creating production design for large scale events. HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? THIS IS A SAFE PLACE.

Event Tech 246

Event Tech Tech 2025 Negotiating 246

Prestige Events Magazine

NOVEMBER 18, 2024

Analysing the forces shaping the meetings and events industry on a global scale, the report underlines the importance of talent to the future of the industry, and charts its evolution in a post-pandemic world. It is this skill for adaptability that is driving growth in the global events market.

2025 264

2025 Global Events Travel Marketing 264

Event Marketer

DECEMBER 17, 2024

According to Julie Smolyansky, president and ceo at Lifeway Foods, the brand has doubled its business over the last five years, and continues to invest in events to help maintain that trajectory. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

Food and Beverage 278

Food and Beverage Marketing Sponsorships Transportation 278

Event Marketer

DECEMBER 2, 2024

Women in Events 2024 All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? Are women finding career opportunities in their event roles or taking on more “invisible” work? How are mothers and caregivers faring in this fast-paced world? Download your copy of the report below.

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2024 Event Marketing Events Marketing 221

Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability 220

Sustainability Education Events Marketing 220

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

JANUARY 17, 2025

Event networking experiences often revolve around the bar. It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners.

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Speakers Food and Beverage Conference 2025 276

Event Marketer

DECEMBER 2, 2024

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.

Sponsorships 275

Sponsorships Sports Events Entertainment 275

Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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2024 Tech Event Marketing Event Design 246

Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

Apparel 264

Apparel Social Media Sports Events 264

Event Marketer

JANUARY 8, 2025

The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation. Learn more here.

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2025 Trade Shows Event Marketing Marketing 290

Attendease

NOVEMBER 1, 2024

Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Let’s dive in! A call to action.

Social Media 195

Social Media Events Entertainment Marketing 195

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

Trade Shows 275

Trade Shows Healthcare 2024 Financial 275

Event Marketer

JANUARY 23, 2025

Agency: Event Marketing Partners) CROSS-POLLINATION Teamwork makes the dream work, or at least it did for SUSE and its NRF 2025 comrades. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on Event Marketer. Dare we say the scene was whimsical?

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2025 Trade Shows Retail Marketing 314

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Marketer

OCTOBER 24, 2024

Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Event and Trade Show Attendees. The post EventTrack 2025 appeared first on Event Marketer.

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2025 Trade Shows Event Marketing Marketing 233

Eventmobi

MARCH 19, 2025

Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.

Social Media 195

Social Media Events Speakers Marketing 195

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing?

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2025 Meetings Education Speakers 264

Event Marketer

APRIL 4, 2025

In this episode, Breton, who was featured in Event Marketers inaugural class of The Watchlist , delves into Walmarts virtual innovations and its expansion into emerging platforms and experiences. Listen here: Have an idea for an episode of Event Peeps? Let us know.

Retail 237

Retail Tech Marketing Event Marketing 237

Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.

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2025 Travel 2026 2028 152

Event Marketer

MARCH 19, 2025

With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.

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2025 2024 Conference Marketing 186

Event Marketer

OCTOBER 21, 2024

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. MEET THE 2024 WATCHLIST Check out our Watchlist Week conversations with the honorees on EM’s LinkedIn channel , under Events.

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2024 Meetings Event Marketing Marketing 277

Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

2025 276

2025 Airlines Food and Beverage Sports 276

Event Marketer

OCTOBER 28, 2024

CONTACT INFORMATION: BRYAN ROE PRESIDENT/CEO EXPERIENCE@SENSORYCO.COM 760.385.3939 SENSORYCO.COM The post Event Tech Industry Forecasters: Q&A with SensoryCo appeared first on Event Marketer. Our client eventually settled in on a dirty, slightly fishy reptilian experience.

Tech 259

Tech Event Tech 2025 Technology 259

Event Marketer

DECEMBER 5, 2024

Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. Listen here: Have an idea for an episode of Event Peeps? Let us know.

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2024 2026 2028 Tech 276

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Listen here: Have an idea for an episode of Event Peeps? Let us know.

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2024 2028 2026 Fashion 289

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,

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2025 Meetings 2024 2012 279

Prestige Events Magazine

APRIL 9, 2025

Butlin’s Conferences & Events announces an enhanced events proposition with updated Corporate Day Business Packages. These packages are designed to provide exceptional value and efficiency for companies looking to host impactful and memorable events within tight time and budget restrictions.

Conference 147

Conference Marketing Corporate Events Contracts 147

Event Marketer

OCTOBER 14, 2024

More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply Event Marketer: This exhibit is the result of 24 months of planning. Partners: GES, Converse Marketing People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 289

Trade Shows Sustainability 2024 Tech 289

Prestige Events Magazine

OCTOBER 24, 2024

Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8

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Hotels Management Corporate Meetings B2B 264