Event Age by Swapcard

APRIL 28, 2023

I’m Julien Bouvier, the Director of Event Marketing at Swapcard, and I’m here to ask you an important question about the future of trade shows. The title of this post is a dead giveaway but I’ll repeat myself anyway: What if trade show organizers were not selling square meters and tickets anymore?

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Eventbrite UK

FEBRUARY 5, 2023

Are you attending trade shows to network or promote your brand or service? If so, you need to connect with other people and organisations in your industry during the event. Sending emails before or after a trade show can help you build that connection.

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Event Smart

JULY 14, 2023

Trade shows are major marketing events that take at least one-third of an organization’s marketing budget. A critical strategy is to create an engaging trade show booth design. In choosing a trade show booth […]

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Event Industry News

FEBRUARY 7, 2023

momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using momencio: momencio is the event management solution that transforms your event (..)

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Exhibitor Magazine

OCTOBER 7, 2021

EXHIBITOR Magazine, the award-winning leader in trade show and corporate event marketing education, today announces four Certified Trade Show Marketer.

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Exhibitor Magazine

JUNE 1, 2022

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that 16 certified new trade show and eve.

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Exhibitor Magazine

NOVEMBER 10, 2021

Exhibitor Media Group, the leader in trade show and corporate event marketing education, is happy to report a successful EXHIBITORLIVE conference a.

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ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketer

MAY 31, 2023

The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on trade shows, contingency plans are critical.

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Exhibitor Magazine

JUNE 19, 2022

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that David Saef has now earned Diamond-l.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Exhibitor Magazine

OCTOBER 19, 2022

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Heidi Zipfel has now. ROCHESTER, MN.

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The post Winners Unveiled: The 2024 Ex Awards appeared first on Event Marketer.

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e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

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Exhibitor Magazine

OCTOBER 17, 2021

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that a href="[link].

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Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

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Exhibitor Magazine

APRIL 17, 2022

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, today announces that Janet DiFabio Good has earned.

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Exhibitor Magazine

JANUARY 31, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, publisher of EXHIBITOR magazine, and. ROCHESTER, MN.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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EventMB

AUGUST 26, 2017

The post 16 Photo Worthy Moments For Trade Shows by EventMB Team appeared first on [link]. Creating visually appealing opportunities encourages attendees to capture the moment with pictures, video or even potentially live streaming the moment. When they share on their social media channels it can improve your brand […].

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Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Her experiences covering the world of attractions, theme parks and trade shows will no doubt serve her well as she digs into the world of experiential marketing—another fast-paced industry built on interactivity and engagement.

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Exhibitor Magazine

NOVEMBER 8, 2021

Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, is honored to recognize 73 new graduates of its.

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Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

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webMOBI

APRIL 29, 2022

The hybrid trade show is a new way to market products and services to potential customers. This type of trade show combines the best features of conventional trade shows and webinars. Hybrid trade shows are interactive and allow attendees to ask questions during presentations.

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Ins'Tent

OCTOBER 22, 2019

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.

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CadmiumCD

DECEMBER 29, 2020

This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021 events platform. We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows.

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Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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Event Age by Swapcard

JULY 21, 2023

In the fast-paced world of event marketing, where time and resources are often limited, you must go the extra mile with your content. The digital era has increased content production, especially in virtual and hybrid events, but most event marketers aren’t making the most out of the content they’re producing.

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Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

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Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques. Artificial Intelligence.

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Maritz Global Events

JANUARY 21, 2020

You can also encourage the show organizer to add your question to their list of event registration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Lead Retrieval App for Trade Shows. That’s versatility!

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. GEVME Surveys.

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Event Marketer

APRIL 17, 2024

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. Now, overseeing Oatly’s experiential marketing for the U.S., We all have to work together to do it.

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Event Age by Swapcard

SEPTEMBER 22, 2023

CEIR's recent study reveals that 61% of exhibitors rely on the previous year's event data to guide their investments, driven by the need to showcase strong return on investment (ROI) to internal stakeholders. But when the numbers are there, exhibitors are not afraid to go all-in.

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InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Attention-grabbing unique gizmos can keep your customers engaged with the material that.

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