SpotMe Blog

JUNE 29, 2022

Reduced rates mean you might be able to recruit more sponsors than a live event would. . And when you use the right type of platform for the virtual part of your event, you can collect metrics about your virtual audience and use them to make more informed, financially-sound decisions about any future events.

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Event Industry News

OCTOBER 27, 2023

With an impressive background in how to monetise audiences for publishers, through events, Orson Francescone moved to the Financial Times’ stable four years ago, as managing director of FT Live. This episode sees Orson talk through the background, strengths and processes of the FT’s event division.

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Event Industry News

JANUARY 13, 2023

Skyline Exhibits, a trade show exhibiting company, announced that Peter Goepfrich has joined the company as Chief Financial Officer (CFO). Goepfrich will be responsible for creating and implementing all financial strategies for Skyline and will lead the finance, accounting, and technology teams.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

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Capterra Event Management

DECEMBER 13, 2017

Traditional marketing doesn’t have the same effect on us. Millennials are cynical and that cynicism makes the job of marketers, even event marketers, that much harder. No matter how advanced your event management software is, no technology can overcome a generational hurdle. Embrace authenticity.

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Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

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Event Industry News

FEBRUARY 26, 2024

Montgomery Group announces a brand new international trade event: Design Mumbai. A four-day trade event with selected VIP consumer access, Design Mumbai will take place at Jio World Garden in the heart […]

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Event Industry News

JULY 25, 2023

More than 30 major meetings and events industry organisations from across the world are now financial contributors to Net Zero Carbon Events (NZCE), the industry’s global initiative to address climate change that was launched at Cop26 in Glasgow in 2021.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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SmartMeetings

MARCH 1, 2018

It is a major global issue and one that is vital for organizers to understand and prepare for, as ignoring it could lead to some very serious financial consequences,” Sirius said. The Impact on Marketing. The impact that GDPR will have on event marketing was another area the survey investigated.

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Eventmobi

JUNE 16, 2023

It lets you: Diversify revenue streams Increase financial stability Grow your program offerings Attract new members (with non-member/blended events) Diversify revenue streams Say you have 2,000 writers each paying $150 in dues every year. Non dues revenue is more than a temporary financial boost. a sense of security.

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TicketBud

DECEMBER 13, 2023

Instead, event planners are living within the constraints and are more reliant on proper planning and financial forecasting to ensure the success of their events. A clearly defined budget provides a framework for decision-making, enabling event organizers to strategically allocate resources. Understand expenses.

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Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

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Attendease

FEBRUARY 20, 2024

It’s crucial to monitor expenses closely and adhere to the budget to ensure financial stability. For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. based on expertise.

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Event Industry News

JANUARY 23, 2019

The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down.

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EventMB

SEPTEMBER 5, 2017

Think guerilla marketing is just for big brands with deep pockets? These brand ideas can be done for your event with a lot less financial outlay than you are imagining. That is the basis for all good guerrilla marketing. The post Guerilla Marketing for Events. Think again. This type of […].

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Eventory

MAY 11, 2018

It means that you can talk about business without going all round the houses, and exchange business cards – collect event leads. The organizer will obviously have most financial benefits from the event. While hosting a conference or any other business event you need to make sure that all participants are satisfied.

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SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

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Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

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Event Smart

MARCH 22, 2024

This raises a critical question: How can these organizations overcome financial obstacles and make a difference? Addressing this challenge, it becomes evident that effective marketing […] Despite operating on a limited budget, the urgency of their work and the potential impact they could have are enormous.

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Event Industry News

NOVEMBER 8, 2023

Introducing Eventwise, the new to market financial management platform specifically built for the events industry. In the ever-evolving world of event management, staying ahead of the curve is a non-negotiable imperative for success. However, the financial management aspect of these events […]

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Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. Research Other Events. Where and how to sell tickets to your events.

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Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. The facility to connect with large numbers of people and the “viral” component of some marketing strategies still make social media a very powerful tool to market your events.

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SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

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Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. What's an event planner to do? How Secure Event Sponsors.

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Event Industry News

DECEMBER 12, 2022

At Resource Design SA we design, develop and provide innovative sustainable solutions that offer the exhibitions industry eco-friendly financially viable alternatives. We are introducing this unique product to the UK market to meet the growing demand for more sustainable products. Financial value through Carbon Tax Rebate.

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ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. This includes: Event registrations and attendance – The number of people registered versus how many actually attended.

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Event Marketer

DECEMBER 13, 2021

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. More From Ally’s Event Portfolio: Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy.

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TicketBud

JANUARY 11, 2024

Benefits of Hybrid Events There are many benefits to hosting a hybrid event. First, hybrid events eliminate barriers to entry by allowing attendees to participate either physically or virtually. This flexibility helps overcome geographical, financial, and logistical challenges of attending an event.

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Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

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