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Canada Unveils Financial Incentives to Draw Conventions, Exhibitions

MeetingsNet

Approved on March 18 by the Canadian government, the International Convention Attraction Fund allows destinations to apply for up to $1 million in financial support to offset the costs of any “major international business event” hosted by a for-profit or non-profit organizer.

Financial 111
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The Value of Virtual Events for the Financial Services and Professional Investment Sector

EventMB

Skift Take: The financial services and professional investment sector presents a valuable market for virtual event tech, provided vendors can support the sector's very specific needs. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

Financial 149
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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it.

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5 Steps to Financial Success as a Meetings Business

MeetingsNet

In today’s market, meeting-planning companies are asked to do more for their clients with less. How much do you need to spend on marketing and sales to keep a full book of business? You might be tempted to cut the budget for sales and marketing if your calendar is full for the year ahead. Why market when you don’t have capacity?

Financial 114
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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The shift from print focus to events for the Financial Times

Event Industry News

With an impressive background in how to monetise audiences for publishers, through events, Orson Francescone moved to the Financial Times’ stable four years ago, as managing director of FT Live. This episode sees Orson talk through the background, strengths and processes of the FT’s event division.

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Skyline appoints Peter Goepfrich as Chief Financial Officer

Event Industry News

Skyline Exhibits, a trade show exhibiting company, announced that Peter Goepfrich has joined the company as Chief Financial Officer (CFO). Goepfrich will be responsible for creating and implementing all financial strategies for Skyline and will lead the finance, accounting, and technology teams.