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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Schedule planning meetings at least monthly leading up to the event.

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Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

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Strategies for Successful Corporate Event Planning: A Comprehensive Guide

ePly

Whether you’re new to corporate event planning or a seasoned veteran, you can improve your results at your next corporate event by perusing and integrating these proven strategies for success. Such is the case with corporate events. What is Corporate Event Planning?

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What are hybrid events and why are they the future of event marketing?

SpotMe Blog

Reduced rates mean you might be able to recruit more sponsors than a live event would. . And when you use the right type of platform for the virtual part of your event, you can collect metrics about your virtual audience and use them to make more informed, financially-sound decisions about any future events.

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Crafting Corporate Events That Resonate with Gen Z

Endless Events

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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How to evaluate the success of enterprise corporate event? Would you rather know or guess?

Eventory

We would like to ask a similar question in the context of internal corporate event evaluation. Do you guess or know that your event was valuable for employees and the whole company? Internal events play a key role in building a culture within the company. Why are corporate events organized?