Event Marketer

MAY 24, 2023

People are coming back face-to-face, but they’re doing it differently, and we had to adapt to that,” Colleen Bisconti, vp-global conferences and events at IBM, described ahead of IBM Think 2023. “A Johnson, IBM’s experiential agency of record for more than 20 years, which helped architect the modern IBM global event portfolio.

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Event Marketer

APRIL 17, 2024

The brand leveraged its global partnership with Soho House for its first event at the location, and House members jumped on the opportunity to attend the Le Club Lacoste kickoff party, which quickly sold out. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

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Event Industry News

NOVEMBER 21, 2019

About: Ordinate provides a unique platform which supports in-house event and marketing professionals at some of the world’s biggest organisations – largely in the aerospace industry – which exhibit at high-profile events such as Farnborough Air Show, Paris Air Show and Mobile World Congress. Brand Events.

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Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Your geographical and budget limitations to scale your event strategy go out of the window.

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Her grandfather worked for an affiliate brand of Bombardier.

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Event Industry News

MAY 31, 2022

Eventmaker is a French digital company with one objective: to provide event organizers (trade show, congress or conference organizers, event agencies, companies, schools) with an all-in-one SaaS platform to manage their physical, digital and hybrid events. Maximize event performance with real-time data management and statistics.

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Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Salesforce will present a very different Dreamforce this year.

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Bizzabo

APRIL 17, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video.

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Event Industry News

DECEMBER 8, 2022

Production, AV and live events specialist MSP Global has made a significant investment in the world-class NEXO P+ sound system, the first of its kind in the North West of England.

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Event Marketer

JULY 10, 2023

We wanted to make this as collaborative as possible, and his Paris Fashion show this Saturday is focused on “how to find an idea.” Photo credit: Sean Ebsworth Barnes The post Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio appeared first on Event Marketer.

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Event Marketer

DECEMBER 19, 2022

With holiday events, from family gatherings to corporate galas, back in full swing this year, Apartment Therapy and Pinterest teamed up for a Dine By Design showcase in November that presented shoppable tablescapes built to inspire consumers ahead of the busy holiday season. APARTMENT THERAPY X PINTEREST. Agency : GDX Studios).

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Bizzabo

APRIL 17, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video.

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Bizzabo

SEPTEMBER 13, 2018

Are you ready for a vast array of unique corporate event ideas ? In this guide you'll find 25 unforgettable themes for your next corporate event. In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Photo source: WM Events. If not, get ready.

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Event Industry News

FEBRUARY 11, 2019

Have you caught on to the buzz surrounding event technology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology.

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Bizzabo

OCTOBER 10, 2019

SAP has mastered experiential marketing and creative event production. Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its event marketing game to the next level? Sound like a plan? SAPPHIRE NOW.

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Event Marketer

SEPTEMBER 27, 2021

NYFW typically draws 230,000 people to the city, but amid the pandemic, the size of the show was cut in half, and runway events were limited to 150-200 attendees, with proof of vaccination required. The post How COVID Helped Democratize New York Fashion Week’s Sponsor Activations appeared first on Event Marketer. KATE SPADE.

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Bizzabo

JUNE 5, 2019

Capture the hearts and minds of your attendees with 10 event ideas straight from Facebook. Learn how Facebook uses experiential marketing to produce impactful events that deepen connections. This mobile product philosophy is also consistently and creatively executed in Facebook’s event success strategy. Source: Facebook.

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Bizzabo

JULY 30, 2018

Each month we interview an events professional that is doing something amazing. This month we spoke with Vasil Azarov, Co-founder of Growth Marketing Conference, about starting a career in events, building an event brand from scratch, and how to be smart with event partnerships. The growth of event marketing.

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Event Industry News

APRIL 27, 2020

She’s worked across a dynamic mix of sectors including blue chip, SME and with marketing / live event agencies, and also in the world of entertainment technology for a distribution company. Theresa is super excited about joining Robe UK. Theresa will be based at Robe UK’s HQ in Northampton.

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Bizzabo

JUNE 19, 2019

Want to host amazing and imaginative events like Apple? Each of these 10 corporate event ideas listed in the article will teach you how. Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events. Let's dive in!

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Bizzabo

OCTOBER 24, 2019

Intel is a highly creative company with a great event strategy. Learn how your organization can host similarly imaginative events with these great examples and actionable takeaways. But did you know that Intel is also a leader in the live events space? It just might improve your event ROI. company based on revenue.

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Bizzabo

MAY 22, 2019

Take a look at this list of 12 imaginative events from Atlassian to learn how! Let's take a look at 12 of their most imaginative events and see what we can learn. Whether you're hoping to boost your B2B event marketing game, nail your event branding , or something else, Atlassian is here to show you the way.

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Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

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Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?

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2019 Sports Entertainment Advertising 78

Bizzabo

MARCH 15, 2019

Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Event Trends & News Blogs. Endless Events. Event Manager Blog. Event Marketer. Source: Bizzabo.

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PCMA Convene

OCTOBER 2, 2017

We bring our preconceived ideas and unconscious biases with us to work every day — and that includes event professionals. The thing is, nowhere are an organization’s values more on display than at live events. And to those suggestions I add one more, although it seems to contradict my original point: Say as you do.

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Event Marketer

JUNE 23, 2022

What might have been a one-off event for a series premiere in some previous life, instead was conceived as a storyline of touchpoints that kept unfolding over multiple weeks throughout the series’ run—all over the globe—with tune-in hype and social hype moments planned across digital broadcasts, gaming and immersive in-person events and activations.

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Cvent: Event Marketing

OCTOBER 30, 2018

Originally constructed in 1904 and designed to evoke the sophistication and allure of Paris, the landmark hotel stands proudly in the heart of San Francisco. Francis San Francisco on Union Square boasts an entirely modern approach to hospitality, and that’s apparent when you host a meeting or an event with us. Francis Suite.

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Bizzabo

SEPTEMBER 21, 2018

Knowing how to find the right event venue is critical to any event marketing campaign. One of the most challenging aspects of securing an event space is choosing the best one for your unique needs. However, the key to finding event venues is to carefully lay the foundation of your search. Is it accessible?

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Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of UK event agencies on the internet for 2019. From experiential to event marketing to event production to event planning, this agency list will have everything you're looking for. Event Agencies: A-C.

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2019 Travel Corporate Events Advertising 64

Bizzabo

FEBRUARY 4, 2019

Looking to take your event on the road? This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. 1) Explore previous event data.

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Event Industry News

MARCH 7, 2019

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Agency: Kemosabe Formed: 2015 Annual Events: 11-50 Staff: 11-50 employees Offices: 3 [link].

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Certain

JUNE 21, 2017

A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great event marketer would execute, no? Here’s where pop-ups come in.

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Bizzabo

JUNE 20, 2018

Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.

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Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

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Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

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Boomset

AUGUST 26, 2018

The events industry has recently launched a vision to become waste-free by 2020. Climate change is everyone’s responsibility and the events industry should be contributing, too. They will be proud to support ethical and sustainable events. The hospitality and the events industry produce a lot of waste.

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