How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences
Event Marketer
APRIL 17, 2024
The brand leveraged its global partnership with Soho House for its first event at the location, and House members jumped on the opportunity to attend the Le Club Lacoste kickoff party, which quickly sold out. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.
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