Event Marketer

AUGUST 1, 2022

To promote season two, Webtoon on July 8 unleashed a cadre of characters donning giant catheads for a street marketing stunt in New York City to drive tune-in and create awareness for the webcomics platform that serves a wide range of comic genres, creators and fans. Content: Starfish. Fabrication and Logistics: Millwright.

Marketing 89

Marketing Event Marketing Events 89

Prestige Events Magazine

SEPTEMBER 28, 2022

Latest strategic expansion will increase its portfolio in NYC to 30 meeting and event spaces. etc.venues is to open a third meetings and events venue in New York City at 810 Seventh Avenue , extending its portfolio in the city up to 30 meeting and event spaces and 100,000 square feet. billion by 2030.”.

2020 52

2020 Venues 2030 2021 52

Event Industry News

APRIL 14, 2023

The Events Industry Council (EIC) today announced the keynotes and the final programme for CMP Advance, 30 April – 2 May at the New York Hilton Midtown.

Events 45

Events Event Design Event Marketing Event Management 45

Event Marketer

DECEMBER 11, 2023

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions. safe, healthy and clean.

Event Marketing 60

Event Marketing Marketing Sustainability 2023 60

Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. It's also a world-class event host. Key Takeaway: TimesTalks is a great reminder to book interesting speakers for your events.

Speakers 48

Speakers Travel 2019 Fashion 48

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” A custom-printed newspaper with Grace Coddington on the front page and information about the lab-grown diamond campaign was available for pickup from pink newspaper boxes to tie the activation back to its New York setting.

Automotive 120

Automotive Fashion Marketing Event Marketing 120

Attendease

JANUARY 23, 2024

Preparing for an upcoming event is one of the busiest times in an association professional’s career. After all, there are so many tasks to take care of, from determining event ticket prices to setting up your venue. But your most crucial tasks are promoting your event and encouraging your audience to register. High relevance.

Social Media 195

Social Media Events Marketing Management 195

Picatic by Eventbrite

APRIL 8, 2022

Upstate New York-based drummer and educator Kaci Smith knew first-hand that the music scene needed more opportunities for girls, women, and LGBTQ+ folks. That’s why she launched Girls Rock! Rochester in 2011, hoping to provide a welcoming and supportive environment for budding musicians.

2011 369

2011 Education Event Marketing Event Planning 369

Evvnt

OCTOBER 12, 2021

PRESS RELEASE – New York, NY — (October 13, 2021) – Evvnt Inc. the industry leader in event marketing, event discovery and event ticketing, today announced an integration of its platform with Adams Publishing Group. The post Evvnt Inc.

Event Marketing 52

Event Marketing Marketing 2021 Events 52

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 69

Event Marketing Marketing Advertising 2011 69

Event Marketer

OCTOBER 31, 2022

Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event.

Fashion 100

Fashion Speakers Events Marketing 100

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

DECEMBER 21, 2023

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. The result was a technology-infused, music-centric launch event that cranked up the volume on shareable content and product immersion.

Fashion 98

Fashion Banking Tech Technology 98

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco.

2027 52

2027 Healthcare Trade Shows Entertainment 52

Event Marketer

NOVEMBER 13, 2023

2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

2023 100

2023 Sustainability Marketing Event Marketing 100

Event Marketer

MARCH 11, 2024

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. Agencies: City Eventions; Rapport; Impact) ANOTHER LAVISH INFLUENCER TRIP IS MET WITH TURBULENCE Oops, they did it again.

Insurance 83

Insurance Sponsorships Social Media Financial 83

Event Marketer

SEPTEMBER 18, 2023

Heading into this year’s tournament, 35-plus-year partner evian, the official water of the US Open, sailed right over that obstacle aboard New York City’s first-ever floating tennis court. Ahead of the SS evian experience, fans could enter for a chance to volley with Sharapova by purchasing a ticket to the event.

2024 101

2024 Sustainability Education Marketing 101

Event Marketer

FEBRUARY 15, 2024

The public will get its first taste of the concept this weekend in New York City, where from Feb. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer. Refreshing. Agencies: WPP Open X; Ogilvy.

Food and Beverage 92

Food and Beverage 2024 Fashion Tech 92

Event Marketer

APRIL 21, 2021

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. Tribeca Film Festival: June 9-20, New York City.

2020 129

2020 2022 2021 Insurance 129

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

Food and Beverage 113

Food and Beverage 2024 Social Media 2016 113

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. Schoff says.

Sponsorships 103

Sponsorships Food and Beverage 2023 Sports 103

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. sculpture design). DAVID BOWIE ESTATE. Photo credit: Valspar.

Apparel 140

Apparel Social Media 2021 2020 140

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Marketer

DECEMBER 21, 2023

To introduce the limited-edition perfume to consumers, the brands hosted a three-day pop-up experience in New York City’s Hudson Yards shopping center, where they could purchase the product and explore the history of the cocktail while, of course, sipping on a sample of the Absolut x Kahlúa Espresso Martini.

Apparel 107

Apparel Sustainability 2024 Fashion 107

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo.

2020 293

2020 Conference Education B2C 293

Evvnt

JULY 23, 2020

New York, NY — July. 23, 2020 — Evvnt Inc, the industry leader in events marketing automation, today announced the acquisition of Geotix, the software-as-a-service SaaS based event ticketing platform, adding ticketing to Evvnt’s growing range of events services.

2019 98

2019 2020 Event Marketing Events 98

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 84

Fashion Retail Entertainment Social Media 84

Event Industry News

NOVEMBER 10, 2023

With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky. INCA Productions are a strategic creative agency who connect brands and audiences through live digital experiences.

Sports 115

Sports Fashion 2022 Event Design 115

Event Marketer

JUNE 27, 2022

There were no diplomas, no tassels, no mobs of parents snapping pictures, but at NÜTRL Vodka Seltzer’s “graduation” event on June 7, there was plenty of pomp and circumstance. Simplicity is part of our brand DNA… So, we wanted to show that through the aesthetic of the event, and then have that really simple, clear message.”.

Sponsorships 101

Sponsorships Marketing Travel Event Marketing 101

Bizzabo

OCTOBER 26, 2018

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Snapchat Goofed a Major Surprise. Source: Snapchat.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Event Marketer

JANUARY 17, 2024

Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and Access TCA. Four call-outs from the dataset: 2024 Budgets Up… Sort Of.

Trade Shows 76

Trade Shows 2024 Event Marketing Marketing 76

Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. A theme that often dominates our conversations with women in events year after year is balance. Let’s meet this year’s roster of Women in Events.

2021 97

2021 Meetings 2020 Event Marketing 97

Event Marketer

OCTOBER 24, 2022

It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. market (say what?).

Banking 65

Banking Financial Sustainability Marketing 65

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. The event will be hosted by comedians Colin Jost and Michael Che, and include branded giveaways. ET, which is midnight in Ireland. The campaign kicked off on Feb.

2024 97

2024 Banking Entertainment Event Marketing 97

Event Industry News

NOVEMBER 8, 2023

Part of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™, INVNT’s offices are strategically located in New York, […] The company’s ‘Challenge Everything’ positioning statement helps world class brands share their stories with audiences that matter.

Event Tech 69

Event Tech Tech 2023 Events 69

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. The outdoor, in-person experience was the culminating event in a series of mobile anniversary activations featuring diverse, immersive beauty experiences.

Social Media 87

Social Media Fashion Contracts Events 87

Event Marketer

AUGUST 23, 2021

For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. Agencies: The Gathery (event production); Tin Can Studios (floral décor), both of Brooklyn, NY. Get a Whiff of the Pop-up: Photo credit: Hagop Kalaidjian, BFA.

Fashion 140

Fashion Event Marketing Marketing Events 140