Attendease

JANUARY 23, 2024

Preparing for an upcoming event is one of the busiest times in an association professional’s career. After all, there are so many tasks to take care of, from determining event ticket prices to setting up your venue. But your most crucial tasks are promoting your event and encouraging your audience to register. High relevance.

Social Media 195

Social Media Events Marketing Management 195

Event Marketer

SEPTEMBER 5, 2023

“These kinds of experiential events create quite a lot of buzz and stir. We do these events in New York City, and the question’s always: Are we going to hit anybody other than the people who are attending the event? Denise Vitola, VP-Brand Integration P.R.,

Social Media 95

Social Media Hospitality Sports Marketing 95

Event Marketer

FEBRUARY 21, 2024

Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. 10 with a public event that promised to turn everyday consumers into influencers for a day. Here’s what caught our attention.

2024 73

2024 Fashion Food and Beverage Apparel 73

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week.

Social Media 89

Social Media Fashion Contracts Events 89

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Social Tables

OCTOBER 28, 2016

In events and hospitality, knowledge is power. Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. Meetings & Events. She’s a stellar resource for the latest event tech news, and also shares her take on industry conferences.

Social Media 60

Social Media Hospitality Hotels Travel 60

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MARCH 11, 2024

NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15. Agencies: City Eventions; Rapport; Impact) ANOTHER LAVISH INFLUENCER TRIP IS MET WITH TURBULENCE Oops, they did it again.

Insurance 85

Insurance Sponsorships Social Media Financial 85

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

Food and Beverage 114

Food and Beverage 2024 Social Media 2016 114

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. Schoff says.

Sponsorships 104

Sponsorships Food and Beverage 2023 Sports 104

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. sculpture design). DAVID BOWIE ESTATE.

Apparel 141

Apparel Social Media 2021 2020 141

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 86

Fashion Retail Entertainment Social Media 86

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. It took three words to sell us on this culinary mashup: Butternut.

Marketing 97

Marketing Education Social Media 2022 97

Bizzabo

OCTOBER 26, 2018

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Snapchat Goofed a Major Surprise. Source: Walkers.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

Social Media 97

Social Media Fashion Sports 2019 97

Attendease

FEBRUARY 20, 2019

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape.

2019 375

2019 Event Planning 2016 2018 375

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

zkipster

JUNE 8, 2023

Planning an event and don’t know where to start? Use this essential event planning checklist to make sure you’re following all the necessary steps. The experienced team of former event planners at zkipster have identified the stages of event planning and the tasks you must have on your event to do list.

Event Planning 62

Event Planning 2023 Social Media Fashion 62

Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

Retail 100

Retail Social Media Marketing Education 100

Event Marketer

OCTOBER 3, 2022

If you’re looking to add a little flavor to your events, chew on the following activation strategies. We’re all familiar with the concept of eating your feelings, but Philadelphia Cream Cheese took the concept to another level with Feeladelphia, a pop-up restaurant in New York City where diners didn’t order food—they ordered emotions.

Social Media 106

Social Media Events Event Marketing Marketing 106

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Event Marketer

APRIL 4, 2022

23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free. Knorr Touts Home Cooking With Social Media Deliveries and a Pop-up Farm Stand.

Marketing 131

Marketing Social Media 2019 Education 131

Event Marketer

JULY 17, 2023

“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer.

Social Media 81

Social Media Marketing Event Marketing Meetings 81

Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. At New York City’s Glasshouse on Sept.

Fashion 100

Fashion Social Media Technology Event Marketing 100

Event Marketer

JUNE 15, 2022

People cover things on social media; there are a lot of different perspectives in the world. It’s being thoughtful about the places that we can be in the world, in addition to the “always-on-ness” of marketing on social media and continuing to drive people back to our site. Talk about your brand growth strategy.

Social Media 119

Social Media Sports 2019 Entertainment 119

Event Marketer

OCTOBER 5, 2023

–Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 102

Fashion Social Media Entertainment Transportation 102

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 76

Fashion Social Media Marketing Event Marketing 76

Event Marketer

JANUARY 31, 2022

The network’s one-day stunt was executed exactly one year after the infamous event. 6 event, followed by a replica logo of the Capitol Building with horns added onto it (a comedic nod to the insurrection’s “shaman”). The library then got updated in 2019 to include new touchpoints and opened in Washington, D.C.,

Social Media 88

Social Media 2021 Transportation 2017 88

Event Marketer

OCTOBER 17, 2022

launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes with a pop-up in New York City’s SoHo neighborhood, Sept. For the U.S.

Social Media 88

Social Media Marketing Event Marketing Conference 88

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

Apparel 118

Apparel 2022 Fashion Social Media 118

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Drone performances have become more affordable and, thus, ubiquitous, across the landscape.

Social Media 101

Social Media Marketing Retail Advertising 101

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Marketer

DECEMBER 18, 2023

s West Hollywood and Beverley Hills neighborhoods before parking for several hours in Santa Monica, where attendees were offered the same touchpoints and giveaways as the Boston event. More Scenes from the Campaign: The post How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks appeared first on Event Marketer.

Social Media 109

Social Media Marketing Event Marketing Events 109

Event Marketer

JANUARY 22, 2024

and New York City. The streaming service partnered with events platform Black Restaurant Week and dating app BLK for the activations. The final part of the marketing program, Russell Stover announced the wedding on social media with digital invitations and shared photos after the event took place.

Food and Beverage 87

Food and Beverage Social Media 2022 Negotiating 87

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Event Marketer

JULY 26, 2022

The star also teamed up with Hood to create a limited-edition cookie dough flavor dubbed Mac Attack that fans could receive from Jones at the Hood Park event. For several days in New York City’s trendy Noho neighborhood, the brand invited passersby to admire the artwork and snag a sweet treat from its branded ice cream cart.

Social Media 111

Social Media Marketing Travel Technology 111