Event Marketer

DECEMBER 19, 2022

Savannah, Georgia—known for its lush greenery, historic architecture, ghost tours and coastal cuisine—came to life in New York City’s Gansevoort Plaza on Nov. The event earned the single-day record for highest pedestrian foot traffic on Gansevoort Plaza in 2022. Agency: Engage and Resonate. Photo credit: Engage and Resonate.

Tourism 93

Tourism Food and Beverage Social Media Advertising 93

Event Marketer

DECEMBER 11, 2023

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions. safe, healthy and clean.

Event Marketing 60

Event Marketing Marketing Sustainability 2023 60

Event Marketer

OCTOBER 25, 2021

Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. Previous Comic Con Coverage: Our Picks for the Top Brand Experiences at New York Comic Con.

2021 130

2021 2015 2019 Entertainment 130

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. More From Ally’s Event Portfolio: Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy.

Venues 121

Venues Social Media Financial 2022 121

Event Marketer

JULY 31, 2023

This year’s The Hill in New York, held at Brooklyn Bridge Park, July 14-16, featured a livestream of the Gentlemen’s and Ladies’ Finals on the big screen through U.S. The event was free, but 1,500 daily winners from ballot pre-submissions scored guaranteed spots when doors opened, while others entered on standby.

Sponsorships 87

Sponsorships Sports Social Media Marketing 87

Event Marketer

SEPTEMBER 27, 2021

After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. NYFW typically draws 230,000 people to the city, but amid the pandemic, the size of the show was cut in half, and runway events were limited to 150-200 attendees, with proof of vaccination required.

Fashion 105

Fashion Retail Sponsorships Consulting 105

Event Marketer

APRIL 25, 2022

Running with the premise of the series, the network went all-in on the rat theme, strategically choosing to deliver the experience in New York, a city notoriously overrun by the rodents. The new series, hosted by comedian Natasha Leggero and celebrity chef Ludo Lefebvre, lets viewers play detective.

Social Media 111

Social Media Transportation Marketing Event Marketing 111

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 97

Marketing Education Social Media 2022 97

Prestige Events Magazine

SEPTEMBER 28, 2022

Latest strategic expansion will increase its portfolio in NYC to 30 meeting and event spaces. etc.venues is to open a third meetings and events venue in New York City at 810 Seventh Avenue , extending its portfolio in the city up to 30 meeting and event spaces and 100,000 square feet. billion by 2030.”.

2020 52

2020 Venues 2030 2021 52

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 123

2022 Event Marketing Marketing Retail 123

Evvnt

OCTOBER 12, 2021

PRESS RELEASE – New York, NY — (October 13, 2021) – Evvnt Inc. the industry leader in event marketing, event discovery and event ticketing, today announced an integration of its platform with Adams Publishing Group. The post Evvnt Inc.

Event Marketing 52

Event Marketing Marketing 2021 Events 52

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

JANUARY 23, 2024

Preparing for an upcoming event is one of the busiest times in an association professional’s career. After all, there are so many tasks to take care of, from determining event ticket prices to setting up your venue. But your most crucial tasks are promoting your event and encouraging your audience to register. High relevance.

Social Media 195

Social Media Events Marketing Management 195

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 67

Event Marketing Marketing Advertising 2011 67

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Industry News

APRIL 14, 2023

The Events Industry Council (EIC) today announced the keynotes and the final programme for CMP Advance, 30 April – 2 May at the New York Hilton Midtown.

Events 44

Events Event Design Event Marketing Event Management 44

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” A custom-printed newspaper with Grace Coddington on the front page and information about the lab-grown diamond campaign was available for pickup from pink newspaper boxes to tie the activation back to its New York setting.

Automotive 121

Automotive Fashion Marketing Event Marketing 121

Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia.

Sports 76

Sports Transportation 2021 Event Marketing 76

Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. It's also a world-class event host. Key Takeaway: TimesTalks is a great reminder to book interesting speakers for your events.

Speakers 48

Speakers Travel 2019 Fashion 48

Event Marketer

APRIL 4, 2022

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. When Kind hosted its Sweeteners Uncovered pop-up in New York in 2019, about 500 people came through, so the brand planned for a crowd of roughly the same size.

Marketing 131

Marketing Social Media 2019 Education 131

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154

Marketing Conference Apparel Insurance 154

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 137

Marketing Sustainability Insurance 2023 137

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

Marketing 79

Marketing Tourism Travel Hospitality 79

Bizzabo

OCTOBER 26, 2018

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Snapchat Goofed a Major Surprise. Source: Snapchat.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 100

Marketing Conference Apparel Insurance 100

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

2019 81

2019 Marketing Conference Social Media 81

Event Marketer

JULY 11, 2022

With that insight in mind, Truly Hard Seltzer signed on as a sponsor of Union Summer, a free annual market in downtown Toronto featuring top food vendors, musicians, film screenings and other live performances from June 27 through Aug. More Sampling Strategies: Why NÜTRL Vodka Seltzer Hosted an ‘Adult Graduation’ Ceremony in New York.

Marketing 110

Marketing Event Marketing Sponsorships Events 110

Picatic by Eventbrite

APRIL 8, 2022

Upstate New York-based drummer and educator Kaci Smith knew first-hand that the music scene needed more opportunities for girls, women, and LGBTQ+ folks. That’s why she launched Girls Rock! Rochester in 2011, hoping to provide a welcoming and supportive environment for budding musicians.

2011 369

2011 Education Event Marketing Event Planning 369

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. Microsoft Ignite. Source: Microsoft.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. But the concept isn’t new. . Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. More event monetization opportunities .

Marketing 105

Marketing Advertising Event Apps Banking 105

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

Marketing 87

Marketing Sports Hospitality Tourism 87

Event Marketer

NOVEMBER 13, 2023

2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

2023 101

2023 Sustainability Marketing Event Marketing 101

Event Marketer

OCTOBER 31, 2022

Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event.

Fashion 101

Fashion Speakers Events Marketing 101

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Event Marketer

MAY 7, 2024

.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife. For New York Fashion Week, it’s fashion and nightlife.

Fashion 94

Fashion 2024 Transportation 2023 94