PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

QC Event School

MARCH 26, 2021

QC Event School’s Student Ambassador, Tamesha Antria, is here to reveal how YOU can conduct a successful virtual consultation! There’s a lot of opportunity within this market. Managing and marketing virtual events is a task for a professional… and that professional is YOU! Want to book more event planner jobs?

Consulting 93

Consulting Events Trade Shows Event Planning 93

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

Trade Shows 107

Trade Shows Tech Speakers Consulting 107

Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. Below are resources to help marketers implement effective, safe and productive in-person events going forward. 1) CDC Readiness and Planning Tool.

Event Marketing 139

Event Marketing Marketing Trade Shows Consulting 139

PCMA Convene

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Segment your trade show.

Trade Shows 116

Trade Shows 2024 Consulting Social Media 116

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

EventMB

JUNE 3, 2022

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic.

Trade Shows 162

Trade Shows Tourism Hospitality Consulting 162

PCMA Convene

JANUARY 15, 2019

Add to that fact the high cost of purchasing, setting up, and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears.

Trade Shows 83

Trade Shows Sustainability B2B Advertising 83

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 222

2023 Food and Beverage 2022 Transportation 222

MeetingsNet

JULY 28, 2023

"About one-third of all freight costs are tied to fuel,” says Candy Adams, CMP, CMM, CEM, CTSM, president of Trade Show Consulting. With gas prices going back up, we were already looking at prices being higher for shipping to shows. Department of Energy.

Trade Shows 98

Trade Shows Contracts Consulting Events 98

Eventinterface

MAY 3, 2017

On this episode of event TALK we are speaking with Brad Gudim or MagicBrad about event marketing strategy, and how you can leverage a live event as one of the most cost-effective and efficient ways to market a product, service or cause. Event marketing trends. LISTEN TO THE SHOW. Connect with MagicBrad here.

Marketing 100

Marketing Trade Shows Consulting Event Marketing 100

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105

Meetings Trade Shows Education Travel 105

PCMA Convene

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. It can be done in a variety of ways for a variety of reasons,” Hardcastle-Geddes explained.

Trade Shows 52

Trade Shows 2024 B2B Consulting 52

Prestige Events Magazine

JUNE 26, 2023

Davies Tanner , the leading communications consultancy for the business events and travel sectors, has unveiled a new brand as it looks to build on its recent growth with the launch of a significant global marketing campaign.

Trade Shows 52

Trade Shows Consulting Travel Hotels 52

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show.

Trade Shows 317

Trade Shows Social Media Retail Events 317

QC Event School

JULY 14, 2022

As a wedding planner, it’s important to know how to market your business in order to attract potential clients. That’s why today, we’re going to break down the top 10 tips to market your wedding planning business. What Is The Target Market for Wedding Planners?

Marketing 98

Marketing Social Media Trade Shows Advertising 98

Ins'Tent

APRIL 12, 2024

With so many canopy tent designs and options on the market, it’s easy to feel overwhelmed by the decision-making process when choosing the perfect outdoor canopy tent for health fairs, conventions, and other important events. Many business owners rely on these forms of portable shelter for trade shows, fairs, or vendor booths.

Trade Shows 52

Trade Shows Consulting Marketing Meetings 52

Hubilo Blog

MARCH 7, 2020

Rachel in her wide career of journalism and events has mastered Trade Shows. Helen’s marketing and events career span of over 20 years. Liz Caruso : Liz King Caruso is an Event Specialist, Consultant & Speaker who is passionate about impactful, successful & fun events. She truly loves her job!

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. Booth personnel should be consultative, not salesy. Many of these conferences still have high deal-making value. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . You need to now look up-market to high-end enterprise clients.

Trade Shows 126

Trade Shows Events Airlines Marketing 126

Event Marketer

MARCH 22, 2024

Christine Buck, Chief Marketing and Communications Officer, HIMSS The Puppy Park on the show floor was a popular spot. HELLOCARE At a health care trade show, it was surprising that there weren’t more hospital-themed booths, but hellocare was one of the few that duplicated a realistic medical center environment.

Trade Shows 91

Trade Shows Hospitality 2024 Technology 91

FoodStorm

JULY 28, 2019

Try these essential tips for marketing your business and watch as the customers come running in. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Unlock the potential for digital marketing. Do you specialise in gourmet cuisine or more mass market?

Marketing 68

Marketing Social Media Ecommerce Trade Shows 68

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. What are the trends to look out for in terms of digital marketing for live events?

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

PCMA Convene

AUGUST 31, 2020

Despite lively faux convention-center environments, virtual solutions don’t quite meet the standards or ROI of in-person trade shows. 3D-like virtual solutions — complete with avatars and faux convention-center environments — are probably the closest we can get to replicating the physical trade-show environment.

Trade Shows 105

Trade Shows Sponsorships Advertising Consulting 105

Endless Events

SEPTEMBER 1, 2021

And today, the techie duo welcomes a very special guest who developed a brand management tool and mostly works with consulting firms and banks. “As we struggled with the launch process and going into the market, we also learned some things. One of which was that there’s this huge disconnect between sales and marketing.

Management 127

Management Trade Shows Consulting Banking 127

Ins'Tent

FEBRUARY 12, 2024

In marketing and promotions, a custom canopy can serve as a powerful tool to elevate your brand presence at events. Marketing and Promotion at Events Your pop-up tent serves as a mobile marketing platform, attracting attention and driving customer engagement at events. How Often Will the Canopy Be Used? Indoor or Outdoor Usage?

Consulting 40

Consulting Trade Shows Financial Marketing 40

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

Conference 111

Conference Sponsorships Trade Shows Insurance 111

Conferences that Work

AUGUST 24, 2020

Unlike older books, it covers the impact of digital technology (apps, online meetings, and social media marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in trade shows, accessibility, and wellness in a fairly short book.

Meeting Design 286

Meeting Design Meetings 2009 2013 286

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Bizzabo

JUNE 2, 2021

Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article. CTSM: Certified Trade Show Marketer.

Event Planning 109

Event Planning Trade Shows Government Healthcare 109

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? The short answer is by creating an effective event marketing plan. So, what is event marketing?

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

Endless Events

SEPTEMBER 13, 2022

It includes everything from graphic design and video production to branding, scriptwriting, and consulting. 82% of B2B marketers believe that attendee engagement is a key KPI for event success. From marketing and branding to video production and presentation management, event creative is all about elevating the attendee experience.

Consulting 71

Consulting Trade Shows B2B Event Design 71

Event Industry News

NOVEMBER 4, 2020

Chaired by Mykyta Fastovets from technology company ExpoPlatform, this wonderfully European panel on Day Two of Event Tech Live featured Stephan Forseilles of Easyfairs, Stuart Ledden marketing director at Tarsus and Matthias Tesi Baur, MBB-Consulting Group’s CEO. We can’t organise a trade show like we used to a year ago.

Event Tech 120

Event Tech Tech Trade Shows Consulting 120

Event Planning BluePrint

APRIL 21, 2023

After the meeting, she left me a glowing review, which helped me with my marketing and getting my next client. Tip #3: Offer a Free Consultation Offering a free consultation can be a great way to attract potential clients and showcase your expertise. We hit it off, and she hired me to plan the entire meeting.

Social Media 62

Social Media Consulting Event Planning Trade Shows 62

Momencio

MARCH 29, 2023

As an event exhibitor, capturing leads at trade shows and events is crucial to building your business. Offer Incentives: Incentives like giveaways, exclusive discounts, or personalized consultations can entice attendees to visit your booth and provide their contact information. Request a demo today!

Social Media 52

Social Media Trade Shows Consulting Events 52

Hubilo Blog

MARCH 7, 2022

Key services offered: Start Up Services Meeting & Event Planning Technical Solutions Membership Services Operations Management Compliance & Certification Marketing & Planning Financial Management & Administration PR and Social Media Association Transition. They are known for offering exceptional world-class customer service.

Management 98

Management Financial Government Consulting 98