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7 Social Media Trends of 2023 (the Current Social Media Trends Here to Stay) 

The Castle Group

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

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9 Event Trends You Need to Know for 2020

Attendease

What does 2020 hold for the events industry? Below are the top 9 event trends that will shape 2020. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target. A lot in fact! Personalization. More intimate events.

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Top Social Media Trends to Watch in 2020 and 6 Other Tech Stories Event Planners Should Read

Eventsforce

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

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Event Marketing – Quick Guide to Key Social Media Platforms

Event Leadership Institute

This week’s Smarticle will provide some insight into the three core social media networks, so the next time you’re planning an event, you’ll be better prepared to leverage social media to its fullest extent. Twitter users spend 26% more time with ads than other social media users. . Source: Hootsuite.

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The meeting industry new normal – Part 3

Conferences that Work

The old meeting industry normal is long over, and many event professionals are still hoping and waiting for a new normal. In October 2020 I wrote two posts [1 , 2 ] about what a meeting industry new normal might look like. Holding in-person meetings: what do we now know? It’s time to take another look. .”

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5 Things to Consider When Planning Your Next Product Launch

Attendease

In addition, the onset of the COVID-19 pandemic greatly accelerated the adoption of e-commerce to the masses: According to McKinsey & Company, 10 years’ development happened in Q1 2020 alone. In the weeks prior to your product launch, run countdown campaigns across your brand’s social media channels. Anticipate Uncertainty.

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MEET THE CHANGE: How Germany’s First Hybrid Event Achieved Success

Eventmobi

With their first hybrid event MEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. With this one-day event, which took place on August 27, 2020 in Berlin and online, the organizers proved that courage pays off. . MEET THE CHANGE in Numbers.

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