Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. Stop competing against your physical event, said Kathryn Frankson, director of marketing at Informa. Virtual is something new, and you need to rethink sponsorship packages. But there are solutions. Ditch your big annual event.

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TicketBud

AUGUST 28, 2023

FAIL 1 – Not Living Up to the Brand In January 2019, the Clemson University football team was scheduled to be honored with dinner at the White House after their National Championship win against The University of Alabama. Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit.

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Smart Meetings

DECEMBER 22, 2021

Meet the 2019 Planners of the Year. With a new variant on the rise and winners spread over two countries, the obvious solution was to do something digital. The CEO of MC Event Consulting knew people weren’t going to come to New York City for a 2-hour event. What does sponsorship look like?

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Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. January Conferences.

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2019 Marketing Conference Social Media 81

Event Industry News

MAY 9, 2019

PCMA Foundation celebrated the business events industry and honored 21 outstanding professionals for their dedication, innovation and passion at the 2019 Visionary Awards in Washington, D.C. The 2019 event was held in partnership with Visit Austin and Austin Convention Centre.

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Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign. Marketing brilliance!

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Bizzabo

JULY 3, 2019

It's also known for hosting incredible events and experiential marketing. In this article, we'll look at 12 imaginative event marketing examples from Salesforce (and its subsidiaries) and discuss the key takeaways we can learn from each. cities in 2019: Dallas, Texas and Los Angeles, California. Sound like a plan?

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Event Industry News

MARCH 7, 2019

Trusty scout – with bases in London, Amsterdam and New York, we’ve got the experience and the key partners to break free from the constraints of a traditional walled agency. Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker.

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Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Rakuten Dealmaker is an event series with planned stops in cities such as Scottsdale, New York, London, and Sydney in 2020 (pending federal and state public health and safety guidelines).

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Entertainment Retail Education Sports 71

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

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Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

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Event Planning BluePrint

MARCH 29, 2022

Competitive research is a crucial part of any good marketing plan because it helps you: Understand your target market. Improve your marketing strategies. Identify market gaps, and allow you to fill them. Is it any wonder that, as of 2019, his net worth is $4 million? Experiential marketing. Mindy Weiss.

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Bizzabo

AUGUST 16, 2019

The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. New York City? At each event, attendees get access to first-rate educational content, have time to network with their peers, and discover new business-building technologies. Cisco Live. Source: Cisco Live.

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Social Media Telecommunications Technology 2019 48

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. ACTIVENT MARKETING. New York, NY. Raleigh, NC.

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2019 Sports Entertainment Advertising 78

Bizzabo

MARCH 12, 2019

This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston. In that time she's worked her way from a supporting marketing role to the head of InsightSquared's event strategy. Sales and marketing alignment.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 Experience Marketing for Brands. the critical question in any marketer’s mind. billion in 2012.

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2019 Marketing Social Media Advertising 166

Event Marketer

NOVEMBER 7, 2022

Bravo increased attendance from 10,000 attendees in 2019 to 30,000 this year. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with.

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Sponsorships 2019 2022 Marketing 87

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of UK event agencies on the internet for 2019. From experiential to event marketing to event production to event planning, this agency list will have everything you're looking for. Look no further. Bray Leino. Cheil London.

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2019 Travel Corporate Events Advertising 64

Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 Experience Marketing for Brands. the critical question in any marketer’s mind. billion in 2012.

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2019 Marketing Social Media Advertising 60

EventMB

MAY 22, 2022

At CES 2019, Omron, the electronics company, grabbed the attendees’ attention with a product specialist perched on a second-floor podium who described the robotic demonstrations taking place below. Check out what Columbia Sportswear did for their Omni-Heat brand debut at the Outdoor Retailer Summer Market.

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Event Marketer

MARCH 23, 2022

Check Out Our SXSW Archives: Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon. More than 1,700 people RSVP’d to the invite-only, New York City subway station-themed event, which celebrated art, music and community. Agency: MTW Agency, multicultural marketing strategy). ALLY FINANCIAL. VOLKSWAGEN.

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Bizzabo

DECEMBER 11, 2019

The New York City-based publisher has been covering diverse topics such as creativity, ad campaigns, and client-agency relationships since 1979. You can apply these lessons to your own event marketing efforts. May 1, 2019. AdWeek did an amazing job of securing sponsorships for its AdWeek Ignite event.

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2019 Advertising Education Ecommerce 62

Bizzabo

MAY 2, 2019

Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. What if your customers in New York want to attend your West Coast events but can’t afford the airfare? Make Use of Event Sponsorship. Why not take advantage of event sponsorship opportunities like Infosys ? Or do they?

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Financial Sponsorships 2015 Travel 51

Bizzabo

MAY 22, 2019

Whether you're hoping to boost your B2B event marketing game, nail your event branding , or something else, Atlassian is here to show you the way. In 2019, they've created an IT edition and will be visiting multiple cities around the world including New York, London, and Tokyo. 12 Imaginative Events from Atlassian.

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Bizzabo

APRIL 4, 2019

event marketing. Fortunately, event marketing stats show that hosting events is a great promotional strategy. We should note that this whole process is MUCH easier with event marketing software. The following event marketing examples will help your company host more successful gatherings. 10 ROI-Mazing Events. Web Summit.

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PCMA Convene

MARCH 2, 2020

2–6, 2019, an event dreamed up by Haute Dokimazo — an Austin, Texas–based event company dedicated to improving meeting, sharing, and learning by using an unconference, spontaneous think-tank format — might have very well included the proviso “control freaks need not apply.”. Photos courtesy of Haute Dokimazo).

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PCMA Convene

SEPTEMBER 25, 2019

Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate. But it’s also how fake and predatory events reach out to students, academics, and professionals across a swath of industries.

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Bizzabo

JUNE 20, 2018

Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. As soon as she joined, Dayna found herself balancing large scale event marketing and nitty-gritty event logistics. At Marketo I ran content marketing there for about three and a half years. Sponsorship sales follow a pretty typical B2B sale cycle.

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Bizzabo

MARCH 27, 2019

Were you to host your event in New York City, for example, not every person in your audience would be able to attend due to the cost of travel. Wistia is a video marketing platform specifically designed for businesses. Attendees learned from 13 different influencers about the ways in which video can be used to market a company.

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Event Ideas 2018 Marketing Events 107

Bizzabo

AUGUST 30, 2019

12 Forbes Event Marketing Examples. In 2019, the slate of speakers includes successful entrepreneurs like the founder and CEO of Squarespace, Anthony Casalena. The entire goal of the event is to encourage attendees to move from talk to action and market their companies with authenticity, trust, and purpose. Source: Forbes.

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Healthcare 2019 Speakers Conference 48

Bizzabo

JANUARY 9, 2020

Both big and small cities, from Brooklyn, New York to Naples, Florida, hosted the tour in 2019 and invited attendees to come, meet with local chefs, and savor delicious dishes. Key Takeaway: Looking for new event marketing ideas. What America Wants" Marketing Campaign. Source: Wine and Food Experience.

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