Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each. TimesTalks.

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Speakers Travel 2019 Fashion 48

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 98

Event Marketer

JUNE 27, 2022

launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with its broader “upgrade your seltzer” messaging by hosting the mock ceremony at New York City’s The Vessel just in time for graduation season. On the heels of its U.S.

Sponsorships 101

Sponsorships Marketing Travel Event Marketing 101

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.

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Marketing Trade Shows Retail Advertising 119

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

Sports 98

Sports 2024 Sponsorships Hotels 98

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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Marketing Fashion Education Apparel 111

Event Marketer

MARCH 14, 2022

The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s). Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.

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Sports Tech Sponsorships 2022 103

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” This weekend, March 1-2, Coca-Cola is celebrating the launch of its Spiced flavor with a pop-up Spiced Shop in New York City at 216 Lafayette St. And the… –R.B.

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Sponsorships 2024 Banking Education 90

Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. The New York Times recently pointed out that Eurovision’s 2021 event (which was the first major in-person awards show in 2021) lacked any visible big-brand marketing.

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2021 Marketing Social Media Sponsorships 78

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. Heading into this year’s tournament, 35-plus-year partner evian, the official water of the US Open, sailed right over that obstacle aboard New York City’s first-ever floating tennis court.

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2024 Sustainability Education Marketing 100

Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

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2023 Sponsorships Marketing Technology 77

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. And so, it’s BARK Air to the rescue. That’s a program with heart.

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Wireless Airlines Retail Travel 67

Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Agency: Cogent World, New York City. 22 through April 25.

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Wireless Sports Sponsorships Transportation 139

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . DIRECT-TO-CONSUMER MINDSET.

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Automotive 2022 2020 Sponsorships 105

Event Marketer

SEPTEMBER 6, 2021

More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. MERCEDES-BENZ.

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2021 Food and Beverage Sports Hotels 128

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing). Photo credit: Enchant. Agency : Deeplocal).

Airlines 83

Airlines Sponsorships 2022 Marketing 83

Event Industry News

FEBRUARY 17, 2021

Diamond takes its next step in extending their footprint south of the border by launching their new US Sponsorship division. They kicked off the new year by hiring Josh Ellovich (featured image,) who will lead the Partnerships, Activations & Community practice in lockstep with Mike Smith who heads up the practice in Canada.

Sponsorships 57

Sponsorships Banking 2020 Marketing 57

Event Marketer

MARCH 4, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. 17 and New York City’s Westfield World Trade Center on Feb. Behold: The Florida Man Games. Yes , you read that number correctly.

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Government Advertising Trade Shows Sponsorships 97

Event Marketer

JUNE 28, 2021

Agency: MKG, New York City. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” To rally consumers around its “Pride Never Stops” mantra, Hulu installed six- and seven-foot-tall flower sculptures along the High Line in New York City during a four-day activation (June 24-27).

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Apparel Retail Sponsorships 2021 114

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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Hotels Sports Sustainability Hospitality 93

Event Marketer

NOVEMBER 22, 2022

SPONSORSHIP. In every nuance, we’re trying to build not just sponsorship partnerships, but also what we call ‘programming partnerships,’ which can often be an intro to working with us so [partners] can give something wonderful that adds to our programming,” says Hubshman. And there’s a lot on going on. Photo credit: SCOPE.

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2022 Sponsorships Fashion 2021 79

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. From March 1-3, the brand brought a pop-up vinyl event series to iconic record stores in New York City. ET, which is midnight in Ireland. Patrick’s Day 2024.

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2024 Banking Entertainment Event Marketing 96

Event Marketer

MARCH 15, 2023

“We’re trying to infuse creativity into helping solve both consumer and customer problems in everything that we do,” says Todd Allen, vp-global marketing at Budweiser. “We’re Agency: FCB New York. It’s been an integral part of our activation plans for a very long time.”

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Sponsorships 2023 Hotels Marketing 75

Event Leadership Institute

APRIL 30, 2021

In the fight against the COVID-19 pandemic, it feels like we’ve reached a turning point as major destinations like New York City announced plans to fully reopen by the summer and the vaccine rollout continues. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

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Site Selections Trade Shows Sponsorships Tech 98

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Designed with a team of space experts, historians and engineers, the ensemble was unveiled at a “Creating Space” activation in New York City’s Times Square. Agencies: Infinity Marketing Team ; Zeno.

Fashion 105

Fashion 2023 Sponsorships Technology 105

Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm.

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2021 2019 Event Marketing Marketing 123

Event Farm

OCTOBER 27, 2016

Securing sponsorship for a conference is sales. You have to think what would be in it for the prospective sponsor--everything from how the audience fits with their targeted audience, what they most care about as a deliverable, and how they will judge whether a sponsorship is a success or not. Develop flexible sponsorship levels.

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Event Industry News

JULY 19, 2021

It is universally accepted that your digital marketing technology stack is critical to your organisation’s success. Live events and experiences are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers.

Retail 57

Retail Sponsorships Technology Marketing 57

Event Marketer

OCTOBER 19, 2021

“The days are here where we have to be thinking about not either an in-person or digital experience, but how you do both safely and simultaneously,” says Colin Fleming, senior vp-global brand, events, content and customer marketing at Salesforce. Johnson, New York City. 12 Takeaways from the Virtual Editions of EMS 2021.

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Tech Sponsorships 2021 Sustainability 91

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

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2024 Apparel Insurance Retail 88

Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.

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Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.

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Event Apps Sponsorships Contracts Travel 70

Event Marketer

MARCH 27, 2023

Entrants had multiple chances to win experiential prizes during the NFL season, from VIP tickets to the 2023 draft, to a “Fansgiving” dinner on the 50 yard line at MetLife Stadium, home of the New York Giants. The pièce de resistance, naturally, was the Super Bowl Sleepover experience.

Sports 73

Sports Sponsorships Retail Hotels 73

Event Farm

NOVEMBER 30, 2016

The art fair has a reputation for showing high quality work and attracting leading artists, galleries, collectors and sponsorship brands from around the world—and. We get approached by companies every week who want to partner with us, and every year that number increases,” Marc Spiegler, director of Art Basel, told The New York Times.

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Sponsorships Banking Social Media 2016 100

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

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Retail Sports Fashion Conference 92

Connect Your Meetings

AUGUST 3, 2018

39 • Director of Marketing. 33 • Director of Exhibits and Sponsorships. New York City. 39 • Senior Vice President of Marketing. New York City. New York City. Fusion Marketing. New York City. 33• Director of Meetings and Marketing. Melinda Borucki. Jim Clapes.

2018 76

2018 Sponsorships Travel Hotels 76

Event Industry News

FEBRUARY 25, 2019

He has a wealth of knowledge in experiential marketing across large corporate events, consumer activations, sponsorships, employee engagement and brand experience strategy, while working with some of the biggest consumer brands in the world.

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B2C B2B Sponsorships Corporate Events 54