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Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’

Event Marketer

This year’s The Hill in New York, held at Brooklyn Bridge Park, July 14-16, featured a livestream of the Gentlemen’s and Ladies’ Finals on the big screen through U.S. On-site activations are befitting of the British palette for low-key sponsorships. The brand has its sights on activating The Hill in other markets.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade

Event Marketer

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. So it didn’t take us long to raise our hand. And that’s what we did.” –Tom Instead, two weeks before the Oct.

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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Here’s how to market your in-person or hybrid event in 2021.

Expo Pass

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. The New York Times recently pointed out that Eurovision’s 2021 event (which was the first major in-person awards show in 2021) lacked any visible big-brand marketing.

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How Marriott Evolved its Super Bowl Sleepover Contest Into a Season-long Campaign

Event Marketer

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel. The pièce de resistance, naturally, was the Super Bowl Sleepover experience.

Sports 76