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Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City

Event Marketer

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

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How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade

Event Marketer

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. So it didn’t take us long to raise our hand. And that’s what we did.” –Tom Instead, two weeks before the Oct.

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TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

Event Marketer

Running with the premise of the series, the network went all-in on the rat theme, strategically choosing to deliver the experience in New York, a city notoriously overrun by the rodents. The new series, hosted by comedian Natasha Leggero and celebrity chef Ludo Lefebvre, lets viewers play detective.

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Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’

Event Marketer

This year’s The Hill in New York, held at Brooklyn Bridge Park, July 14-16, featured a livestream of the Gentlemen’s and Ladies’ Finals on the big screen through U.S. The Hill in New York is part of Wimbledon’s broader efforts to modernize its brand and attract new audiences. broadcast partner ESPN.

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25 best Social Media conferences in 2019

Eventory

Social Media area is constantly changing due to its rapid development. To have your finger on a pulse of the latest news and solutions, the best way is to participate in the best Social Media conferences that will cover the topic. We gathered a list of 25 best social media conferences you don’t want to miss out on.

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Hot Property: Three Ways to Activate a Farmers Market Experience

Event Marketer

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness.

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4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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