Attendease

JANUARY 23, 2024

After all, how can your event be successful without any attendees? Increasing attendance for your association event is a challenging task. It requires you to use all of your marketing channels and tools, including your website. Look at all of these metrics together to evaluate the success of your SEO marketing.

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Event Marketer

SEPTEMBER 5, 2023

“These kinds of experiential events create quite a lot of buzz and stir. We do these events in New York City, and the question’s always: Are we going to hit anybody other than the people who are attending the event? Afterward, continue to extend that message and support it with paid media.

Social Media 95

Social Media Hospitality Sports Marketing 95

Bizzabo

OCTOBER 26, 2018

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Snapchat Goofed a Major Surprise. Source: Nomadica Wine.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

Insurance 85

Insurance Sponsorships Social Media Financial 85

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.

Social Media 60

Social Media Hospitality Hotels Travel 60

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week.

Social Media 89

Social Media Fashion Contracts Events 89

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event. The New York City Galaxy Experience Space will be open Jan. 17 through Feb.

Food and Beverage 114

Food and Beverage 2024 Social Media 2016 114

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. sculpture design). DAVID BOWIE ESTATE.

Apparel 141

Apparel Social Media 2021 2020 141

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 86

Fashion Retail Entertainment Social Media 86

Event Farm

OCTOBER 24, 2017

It's a new kind of goal—one in which the experience is not a means to an end, but the end in itself. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. The first major takeaway is that people crave experiences.

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Marketing Social Media 2017 Venues 150

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

Social Media 97

Social Media Fashion Sports 2019 97

Event Marketer

OCTOBER 31, 2023

Leveraging its Sapphire brand for the activation, Chase offered court time, a luxury in New York City, for cardmembers to book via its Ultimate Rewards platform, as well as special clinic moments with tennis pros Lindsay Davenport and James Blake. Schoff says.

Sponsorships 104

Sponsorships Food and Beverage 2023 Sports 104

Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

Retail 100

Retail Social Media Marketing Education 100

Event Marketer

JULY 17, 2023

“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer.

Social Media 81

Social Media Marketing Event Marketing Meetings 81

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

Marketing 80

Marketing 2018 2010 Social Media 80

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 76

Fashion Social Media Marketing Event Marketing 76

Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 102

Fashion Social Media Entertainment Transportation 102

Event Marketer

DECEMBER 18, 2023

And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it. And our experiential presence allowed us to do that.” We know how important that is. It’s a really big fan base.

Social Media 109

Social Media Marketing Event Marketing Events 109

Expo Pass

NOVEMBER 18, 2020

So the big challenge for organizers is… Showing people that virtual events are actually different and cooler and more interesting than anything else people can watch on their laptops, TVs, etc. Digital marketing will always be essential, but a print is forever. And then you also have to deliver on event day.

Marketing 78

Marketing Social Media Technology Events 78

Event Marketer

OCTOBER 17, 2022

launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes with a pop-up in New York City’s SoHo neighborhood, Sept. For the U.S.

Social Media 88

Social Media Marketing Event Marketing Conference 88

Event Marketer

MARCH 1, 2024

More FX Activations: How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique Set in 1600s Japan, “Shōgun” takes viewers through the story of a powerful new empire at a time of civil war and legendary samurai.

Hotels 85

Hotels Social Media Travel Hospitality 85

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

Apparel 118

Apparel 2022 Fashion Social Media 118

Event Marketer

JUNE 1, 2022

Showtime evoked the Roosevelt era at The Ritz-Carlton New York, Central Park; the Ford era at The Ritz-Carlton, Los Angeles; the Obama era at The Ritz-Carlton, Chicago; and aptly celebrated all three leading ladies at The Ritz-Carlton, Washington, D.C. Social media amplification was another essential piece of the strategy.

Fashion 124

Fashion Entertainment Social Media Marketing 124

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. In the U.S.,

Retail 120

Retail Social Media 2022 2021 120

Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. At New York City’s Glasshouse on Sept.

Fashion 100

Fashion Social Media Technology Event Marketing 100

Event Marketer

JULY 26, 2022

Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Related Strategies: How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan. Photo credit: Tillamook.

Social Media 111

Social Media Marketing Travel Technology 111

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported.

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2019 Event Planning 2016 2018 375

Event Farm

OCTOBER 24, 2017

.” It’s a new kind of goal—one in which the experience is not a means to an end, but the end in itself. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. The Museum of Ice Cream isn’t about ice cream.

Marketing 100

Marketing Social Media 2017 Venues 100

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: Why is experiential an important part of your overall marketing mix?

Sponsorships 100

Sponsorships Food and Beverage Sports 2021 100

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.

Marketing 48

Marketing 2018 2010 Social Media 48

Event Marketer

DECEMBER 11, 2023

11-15, was hosted inside an intimate brownstone townhouse in Brooklyn, NY, and featured a series of lavish spaces inspired by the social media platform’s holiday trend data, and decked out in twinkling seasonal home décor and furnishings from Anthropologie. 6-10 in New York City.

Retail 103

Retail 2024 Social Media Event Marketing 103

zkipster

JUNE 8, 2023

Keep your documents up-to-date with the latest information and use them to inform your day-to-day checklist for planning an event. 3 Create an event contingency plan Carry out an event risk assessment to identify and mitigate against any potential issues or challenges and prepare a list of emergency contacts, just in case.

Event Planning 62

Event Planning 2023 Social Media Fashion 62

Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.”

Automotive 91

Automotive Trade Shows 2024 Social Media 91

Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

Fashion 103

Fashion Social Media 2022 2020 103