Event Industry News

OCTOBER 26, 2021

The next-generation enterprise event marketing platform, RainFocus, an avid follower of Event Tech Live (ETL), will sponsor the Blue Stage at ETL21. Together we can accelerate learning and innovation for the future of event marketing and drive trends that shape the broader marketing landscape.

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Event Tech Tech 2013 2021 69

Event Industry News

OCTOBER 6, 2023

After celebrating ten years of service as an event software industry leader used by millions worldwide, RSVPify is thrilled to have been named a finalist for Best Event Check-in and Badging Software at the 2023 Event Tech Awards.

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Event Industry News

AUGUST 31, 2023

Founded in 2013, focused on providing the latest event technology for onsite registration, Choose 2 Rent is Event Tech Live (ETL) headline sponsor in a year where both celebrate their 10th anniversary.

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Event Tech Tech 2013 Event Technology 64

Event Marketer

JANUARY 30, 2023

HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. Read a full breakdown of the event here.)

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2013 Marketing 2022 2021 83

Event Industry News

FEBRUARY 16, 2023

Creative director at IllumiNaughty offshoot Visual Architects, which he founded in 2013, Lefteris Angelidis knows the value in offering audiences original experiences.

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2013 Social Media Sustainability Event Tech 80

Event Industry News

OCTOBER 21, 2021

RainFocus , provider of the next-generation enterprise event marketing platform, today unveiled its RainFocus Essential package, a key component to the company’s all-in-one event management and marketing platform.

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Meetings 2013 Marketing 2022 80

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. Event Platforms Are Turning Into Community Platforms.

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Event Technology Technology Event Tech Sustainability 126

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Now think about your event. Don’t treat your event like an event,” said Glenn L. Treat your event like it’s a brand.” Create more content.

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Marketing Meetings 2013 Education 76

Event Industry News

JUNE 26, 2023

Network of Women In Events has today announced its inaugural Board of Advisors. NOWIE was founded in 2013, adopted a newly constituted committee and team in late 2021 and the Board of Advisors marks the next step in its growth. NOWIE […]

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2013 2021 Events Event Design 59

GEVME

APRIL 23, 2018

Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. What event managers should know about GDPR. Event marketing under GDPR.

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Event Industry News

AUGUST 3, 2023

Working at Emirates Old Trafford since 2013, Angela Hobson has been sales director at the home to Lancashire County Cricket club for more than three years.

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2013 Sports Sustainability Venues 52

Event Marketer

JANUARY 30, 2023

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. 15 became the network’s second most-viewed in a decade.

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2003 Food and Beverage 2004 2013 93

Event Marketer

OCTOBER 5, 2022

Consider an iceberg scenario: Digital is what’s below the surface—it’s much more than meets the eye and is anchoring the campaign—while the live event component is the tip of the formation, and serves as a visual and physical cue for the overall campaign and messaging. “As Learn more about Experiential Commerce here.

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Event Industry News

MARCH 3, 2020

EventBank, an Event and Membership Management SaaS platform, announced Tuesday that it has raised its Series B funding in a bid to help boost the company’s continued global expansion in emerging and developing markets. Billion by 2025 thanks to event-tech. Founded in 2013, Eric L.

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Event Industry News

SEPTEMBER 17, 2018

The initiative is being supported by the International Live Events Association’s UK Chapter and the Event Marketing Association. The lecture series sees eight experts exploring various design and technical approaches to creating immersive live experiences.

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Event Design 2013 Government 2018 85

Event Marketer

OCTOBER 20, 2023

How drone show competition inspires creativity Transforming Marketing Events: The Growing Role of Drone Shows In today’s dynamic advertising landscape, drone shows emerge as a game-changer, offering a fresh, innovative avenue for brand engagement. For the uninitiated, how exactly do drone shows function as a marketing tool?

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Plan Your Meetings

NOVEMBER 30, 2016

Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Pop-up Events.

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Marketing Entertainment 2013 Social Media 28

Cvent: Event Marketing

JULY 10, 2019

The 2019 winners include: Meetings and Events. Best Return on Event . Marketing Mastermind. Best Event Marketing Strategy . USC – Cultural Relations & University Events. Best Use of Mobile Event Technology. Best Group Sales and Marketing Strategy. The Achiever. Wolters Kluwer. Morningstar.

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2019 2013 Hospitality Hotels 37

Hubilo Blog

MARCH 7, 2020

She is also a board member of the Association of Women in Events (AWE) and the International Association of Exhibitions and Events. Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver.

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Trade Shows Social Media Consulting B2B 119

EventMB

MAY 26, 2022

as a $1 trillion market opportunity. Tevent, a UK-based virtual event technology platform, announced a $2 million round of seed funding backed by a group of individual Silicon Valley investors from companies such as Salesforce, Medallia, MeshDynamics.io A massive valuation of one of the largest event tech (and venue finding) vendors.

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Event Marketer

JUNE 5, 2023

Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience. Martin, vp-events and experiential, REVOLT Anita H. REVOLT recently welcomed Anita H.

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2013 Events Fashion Conference 55

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

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Marketing Conference Speakers Social Media 50

Event Industry News

APRIL 29, 2019

Hunt explains his decision to do just that: “We exhibited at the Showman’s Show for the first time in 2018 as we knew it would be a fantastic to way to reach the event market and increase our profile in the sector. Since its introduction in 2013, the popularity of CoverMarque’s Marquee Supplier Pavilion has grown year on year.

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2019 2013 2018 Event Marketing 65

TicketBud

AUGUST 28, 2023

Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit. It was meant to be the perfect event: a weekend of music set on 8,000-acres of Georgia farmland. TomorrowWorld 2013 in Chattahootchie Hills, Atlanta Georgia.

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2009 Financial 2017 2013 78

Cvent: Event Marketing

NOVEMBER 14, 2018

2013 marked the year that event planners gained access to a new instrument in their technology stack. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events. And so beacons made their way into the events industry.

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Retail 2013 Event Apps Technology 51

PCMA Convene

DECEMBER 8, 2017

During a livestream hosted by PCMA back in 2013, Marie Lou Coupal, CMP, struck up a conversation with other meeting professionals in the group chat. “I Coupal and event-marketing strategist Rachel Stephan, whom she also met during the livestream, chartered a bus to Boston for 25 meeting professionals.

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Meetings 2013 2014 Travel 74

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go?

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Sponsorships Advertising Social Media Marketing 79

Bizzabo

MAY 15, 2020

Last week, Bizzabo brought thousands of event professionals together for the (Almost) IN-PERSON virtual experience. As a marketer at an events company, I understand first-hand the unprecedented impact COVID-19 has had on us all—personally and professionally. Remember the Human Aspect of Interactions to Combat Digital Fatigue.

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Speakers Events Technology Marketing 92

Expo Logic

FEBRUARY 28, 2020

In October of 2013 we deployed a similar technology with our partner Birdzi. At AEM’s ICUEE event (a 500,000 plus square foot event) we tracked floor traffic, exhibitor booth traffic, and attendee trends on the show floor. She enjoys learning about all aspects of events and sharing this knowledge through the Expo Logic Blog.

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2013 Event Apps Wireless 2014 36

Event Industry News

OCTOBER 14, 2019

Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here.

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Event Technology Technology 2019 Meetings 65

Bizzabo

APRIL 4, 2019

Take a look at the 10 events listed below and learn valuable tips to supercharge the get-togethers your brand hosts. event marketing. Fortunately, event marketing stats show that hosting events is a great promotional strategy. The 10 events listed below are proof. 10 ROI-Mazing Events.

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2017 Social Media 2019 2018 58

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Bite Me" Marketing Activation. Sound good?

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Bizzabo

MARCH 19, 2020

Hybrid events have grown in popularity over the past decade or so because they allow event organizers to reach a wider audience, improve event ROI, and give companies access to valuable data points they otherwise wouldn't have. This information can then be used to improve event details in the future. Source: HawkSEM.

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Event Ideas Social Media 2020 Conference 81

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. They’re more likely to understand the event’s culture and tone.”.

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Event Planning Event Apps Speakers 2004 146

Cvent: Event Marketing

JULY 31, 2019

When I arrived at PFNCA in 2013, I was immediately challenged with operating losses that the foundation had for years,” he explains. By leveraging Cvent’s built-in marketing capabilities, they were able to promote the PFNCA brand to increase name recognition and revenue streams.

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Event Technology Sustainability Technology Sponsorships 41

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

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Bizzabo

FEBRUARY 5, 2019

This month we spoke with Danielle Launders—Community Events Manager at Moz—about building an engaged event community, setting event goals, event hacks, Spain and more. Every year, over 1,000 marketers, SEOs, agencies, consultants and executives converge on Seattle for MozCon. This year will be my seventh MozCon.

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Speakers Sponsorships 2019 Conference 55