Event Industry News

AUGUST 3, 2023

Working at Emirates Old Trafford since 2013, Angela Hobson has been sales director at the home to Lancashire County Cricket club for more than three years.

2013 52

2013 Sports Sustainability Venues 52

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Event Industry News

OCTOBER 26, 2021

The next-generation enterprise event marketing platform, RainFocus, an avid follower of Event Tech Live (ETL), will sponsor the Blue Stage at ETL21. Together we can accelerate learning and innovation for the future of event marketing and drive trends that shape the broader marketing landscape.

Event Tech 64

Event Tech Tech 2013 2021 64

GEVME

APRIL 23, 2018

Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. What event managers should know about GDPR. Event marketing under GDPR.

Event Tech 195

Event Tech Tech 2013 Events 195

Event Marketer

JANUARY 30, 2023

HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. A whole two years, in fact.

2013 80

2013 Marketing 2022 2021 80

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.

Event Technology 126

Event Technology Technology Event Tech Sustainability 126

Event Industry News

OCTOBER 21, 2021

RainFocus , provider of the next-generation enterprise event marketing platform, today unveiled its RainFocus Essential package, a key component to the company’s all-in-one event management and marketing platform.

Meetings 75

Meetings 2013 Marketing 2022 75

Event Marketer

JANUARY 30, 2023

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. 15 became the network’s second most-viewed in a decade.

2003 91

2003 Food and Beverage 2004 2013 91

Event Industry News

SEPTEMBER 17, 2018

The initiative is being supported by the International Live Events Association’s UK Chapter and the Event Marketing Association. The lecture series sees eight experts exploring various design and technical approaches to creating immersive live experiences.

Event Design 82

Event Design 2013 Government 2018 82

Event Marketer

OCTOBER 5, 2022

By thinking about content as the event, marketers can blend and engage all three, and feed all the channels with one moving campaign. The physical event can serve as a conduit that feeds a digital campaign to reach multiple audiences—sometimes, in real time. Learn more about Experiential Commerce here.

2013 54

2013 Technology Event Marketing Marketing 54

Event Industry News

MARCH 3, 2020

Billion by 2025 thanks to event-tech. Founded in 2013, Eric L. Schmidt and Olivia Jingshu Ji created EventBank out of the frustration that many event and organization managers face when dealing with events and campaigns where data is often siloed and easily corrupted, lost, or confusing.

2025 64

2025 2013 Management Marketing 64

Cvent: Event Marketing

JULY 10, 2019

The 2019 winners include: Meetings and Events. Best Return on Event . Marketing Mastermind. Best Event Marketing Strategy . USC – Cultural Relations & University Events. Best Use of Mobile Event Technology. Best Group Sales and Marketing Strategy. The Achiever. Wolters Kluwer. Morningstar.

2019 37

2019 2013 Hospitality Hotels 37

Event Industry News

APRIL 29, 2019

Hunt explains his decision to do just that: “We exhibited at the Showman’s Show for the first time in 2018 as we knew it would be a fantastic to way to reach the event market and increase our profile in the sector. Since its introduction in 2013, the popularity of CoverMarque’s Marquee Supplier Pavilion has grown year on year.

2019 62

2019 2013 2018 Event Marketing 62

PCMA Convene

DECEMBER 8, 2017

During a livestream hosted by PCMA back in 2013, Marie Lou Coupal, CMP, struck up a conversation with other meeting professionals in the group chat. “I Coupal and event-marketing strategist Rachel Stephan, whom she also met during the livestream, chartered a bus to Boston for 25 meeting professionals.

Meetings 74

Meetings 2013 2014 Travel 74

Event Marketer

JUNE 5, 2023

Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience. Martin, vp-events and experiential, REVOLT Anita H. REVOLT recently welcomed Anita H.

2013 55

2013 Events Fashion Conference 55

Hubilo Blog

MARCH 7, 2020

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. Marie Claire Andrews : Presently the President of Association for Women in Events, Marie is known for getting things done, making things happen and for my tenacity to see ambitious ideas from conception to reality.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Marketer

OCTOBER 20, 2023

We explore how these aerial marvels are reshaping the very fabric of the event industry and discuss the young but rapidly growing Drone Shows Competition organized by SPH Engineering and how it fosters the evolution of the industry. In 2013, we founded SPH Engineering with one clear goal: to unleash the potential of drones.

Advertising 69

Advertising 2024 2013 2020 69

Expo Logic

FEBRUARY 28, 2020

In October of 2013 we deployed a similar technology with our partner Birdzi. At AEM’s ICUEE event (a 500,000 plus square foot event) we tracked floor traffic, exhibitor booth traffic, and attendee trends on the show floor. Also, we used the live traffic data to provide indoor location services to the mobile app.

2013 36

2013 Event Apps Wireless 2014 36

TicketBud

AUGUST 28, 2023

It was meant to be the perfect event: a weekend of music set on 8,000-acres of Georgia farmland. TomorrowWorld 2013 in Chattahootchie Hills, Atlanta Georgia. But what the organizers didn’t account for was rain, and lots of it. MixTribe, Flic k r The rural resort quickly transformed into a vast mud pit.

2009 78

2009 Financial 2017 2013 78

Cvent: Event Marketing

NOVEMBER 14, 2018

2013 marked the year that event planners gained access to a new instrument in their technology stack. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events.

Retail 51

Retail 2013 Event Apps Technology 51

Bizzabo

MAY 15, 2020

Given that other event professionals and organizations face similar challenges on how to bridge in-person events to the virtual environment, I wanted to share my takeaways from this insight-rich event. For a more behind-the-scenes review, check out this webinar with our event marketing lead.

Speakers 92

Speakers Events Technology Marketing 92

Converve

JULY 24, 2017

These obviously play a big role not only in marketing campaigns, but also for event marketing. Twitter started with them and Facebook followed suit in 2013. #Hashtags are something like an instruction manual, the GPS of the social web! Difference on Diverse Social Networks.

Event Management 45

Event Management Management Social Media 2007 45

Event Industry News

OCTOBER 14, 2019

Having worked in a wide range of event types for over 10 years such as fashion shows, corporate parties, product launches and experiential shows, Frankie has recently added live touring to her portfolio. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

Event Technology 62

Event Technology Technology 2019 Meetings 62

Converve

JULY 24, 2017

These obviously play a big role not only in marketing campaigns, but also for event marketing. Twitter started with them and Facebook followed suit in 2013. #Hashtags are something like an instruction manual, the GPS of the social web! Difference on Diverse Social Networks.

Event Management 40

Event Management Management Social Media 2007 40

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Attendify

AUGUST 7, 2019

By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). But where do event marketers fit into the picture? Founded: 2013 Headquarters: Philadelphia, PA Employees: c.

Event Tech 37

Event Tech Tech 2013 2019 37

Cvent: Event Marketing

JULY 31, 2019

When I arrived at PFNCA in 2013, I was immediately challenged with operating losses that the foundation had for years,” he explains. What happens when manual processes start affecting the business model? Jared Cohen, CEO of the Parkinson Foundation of the National Capital Area, saw this first-hand.

Event Technology 41

Event Technology Sustainability Technology Sponsorships 41

Plan Your Meetings

NOVEMBER 30, 2016

Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Pop-up Events.

Marketing 28

Marketing Entertainment 2013 Social Media 28

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started!

2011 63

2011 2012 B2C Marketing 63

Bizzabo

FEBRUARY 5, 2019

Brandon: Was the initial position for event marketing? Danielle: No, actually, the initial position was for marketing administration supporting the whole marketing team. This gave me a lot of exposure to different marketing specialties and I found that events was an area I was most interested in.

Speakers 55

Speakers Sponsorships 2019 Conference 55

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. But there are some fundamental strategies that never go out of style.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Cvent: Event Marketing

AUGUST 31, 2018

The Game of Thrones author also supported the reopening of the historic Jean Cocteau Theater in 2013.). SITE Santa Fe is housed within an architectural structure that’s a piece of art in and of itself.

Meetings 28

Meetings 2013 Tourism 2016 28

Bizzabo

AUGUST 1, 2019

Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. 12 Imaginative Events From Atlassian.

Speakers 56

Speakers B2B 2019 Technology 56

Hubilo Blog

FEBRUARY 25, 2020

In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity: an essential guide for the whole marketing team (DBI4). Which saw a tremendous response from the marketing and branding fraternity. She served as the director of the Stanford Artificial Intelligence Laboratory from 2013 to 2018.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity: an essential guide for the whole marketing team (DBI4). Which saw a tremendous response from the marketing and branding fraternity. She served as the director of the Stanford Artificial Intelligence Laboratory from 2013 to 2018.

Speakers 98

Speakers Healthcare Consulting Financial 98

Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. Seattle Hempfest.

2020 92

2020 2019 Speakers Education 92

Bizzabo

JUNE 14, 2019

And CMO Network is a gathering of the world's most influential marketers who discuss the future of event marketing and other trending strategies. One of the things that sets WSJ's event strategy apart from many other publisher event strategies is the fact that all of its events are exclusive, invitation-only gatherings.

Financial 58

Financial Speakers Conference 2019 58