article thumbnail

Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Frieze Los Angeles (Photo credit: Casey Kelbaugh for Frieze) Location: Los Angeles, CA Dates: Feb.

article thumbnail

Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles

Event Marketer

No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. As for the brands, it was a fairly even playing field, whether they activated at the official Super Bowl Experience Presented by Lowe’s at the Los Angeles Convention Center, around L.A.

Sports 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

Patrick’s Day is typically an occasion brimming with brand shenanigans, but with the Los Angeles Marathon falling on St. Let it pour. Agency: LaunchSquad, p.r.) WHO’S YOUR DADDY? FABLETICS’ NEW MASCOT. Paddy’s this year (March 17), there was more mischief than usual.

article thumbnail

Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

article thumbnail

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

article thumbnail

How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene

Event Marketer

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Allstate’s title sponsorship is leveraged for both brand visibility and relationship-building with key constituents.

article thumbnail

The Brief: Breakup Cookies and Human Beer Ads

Event Marketer

Two virtual games— Dribble Town and Splashville —will highlight the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acts as a guide and motivator, offering real-time feedback and commentary.