Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Gaudio joins Imagination from experiential marketing agency Superfly. Roy’s experience spans more than 30 transportation brands. Submit your news here.

Sports 75

Sports Transportation 2021 Event Marketing 75

Cvent: Event Marketing

JULY 12, 2018

Despite so much innovation in the industry, ground transportation providers are still being asked questions that they were asked 17 years ago. If you’re in the transportation space, you should be tracking this. If you’re looking to lower your transportation cost but increase the insurance needed, the math simply does not work.

Transportation 39

Transportation Insurance Airlines Technology 39

TicketBud

OCTOBER 26, 2023

Click here to read Nine Cool Technologies to Help Plan Your Next Event. Offer Alternative Transportation Above, we mentioned how air travel can inflict a large environmental toll. When working toward a more sustainable event, it’s important to educate attendees on the impact and provide recommendations on how to work around it.

Sustainability 118

Sustainability Transportation Travel Education 118

Event Industry News

MAY 1, 2024

– Festival Creative Director Dr Stacey Hunter reveals how every festival action and decision is assessed on a festival sustainability matrix as new partnerships are developed for renewable energy, transport and exhibition staging – V&A Dundee and Bard donate materials from exhibitions Tartan and The Grit and the Glamour to help Dundee (..)

Sustainability 67

Sustainability Transportation Meetings Event Design 67

Event Industry News

APRIL 18, 2024

RHI Stretch tents offer temporary and semi-permanent cover solutions that are cost-effective, practical, and adaptable, needing only a fraction of the storage space, transport, and manpower to store, set […]

Transportation 70

Transportation Event Design Event Marketing Event Management 70

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking. degrees Celsius,” Reuters reported.

2024 109

2024 Travel Trade Shows 2023 109

Boomset

JANUARY 21, 2018

conventions, conferences, congresses, trade shows and exhibitions, incentive events and corporate/business meetings“ annually. This rather daunting statistic casts a wide net over the fact that, as event marketers, we have a large audience that is most assuredly being inundated with marketing material. Narrow your focus.

Event Marketing 48

Event Marketing Marketing Trade Shows Transportation 48

Event Marketer

MAY 27, 2024

VERIZON TRANSPORTS FANS FROM THE COUCH TO THE JUMBOTRON Hockey fans have a shot at their 15 minutes of fame thanks to Verizon’s new CouchCam initiative, which was introduced in time for the NHL Playoffs. Airheads is selling a limited number of the units for $7,000, each of which comes with a lifetime supply of the candy.

Apparel 109

Apparel Banking Transportation Entertainment 109

Event Industry News

MARCH 1, 2024

Venue Reading is situated just outside Reading town centre and the Whiteknights and London Road campuses are in a prime location with excellent transport links. Venue Reading & Venue Henley is part of the University of Reading offering a range of venues. There’s plenty of complimentary parking available too.

Venues 57

Venues Transportation Event Design Event Marketing 57

Event Marketer

MAY 6, 2021

Watch the Activation in Action: “The drive-thru component elevated the whole event and differentiated the experience from other drive-ins in the market,” says Leslie Shair, director of events at Paramount+. Agencies: 15|40 Productions, Los Angeles (production); MoZeus, Conyers, GA (digital activations).

Transportation 132

Transportation Tech Marketing Event Marketing 132

Event Industry News

NOVEMBER 1, 2023

Business West, one of the UK’s largest Chambers of Commerce, and EFM Global, international logistics consultant for live events and special projects, have successfully transported camera equipment from Heathrow to Brussels and back using a digital carnet. The world’s first demonstration of a digital carnet in action.

Transportation 67

Transportation Consulting Events Global Events 67

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Industry News

OCTOBER 30, 2023

Located in the heart of the city, City Hall benefits from good transport links and a variety of restaurants and pubs close by. City Hall in Salisbury, Wiltshire is an entertainment and cultural venue that which has played host to some of the UK’s best-known bands and musical artists. Opened in 1961 as a thriving […]

Entertainment 57

Entertainment Venues Transportation Event Design 57

GEVME

FEBRUARY 18, 2022

Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? All of these are reduced when considering virtual events. The answer is yes.

2022 296

2022 2026 Healthcare Transportation 296

Event Industry News

SEPTEMBER 20, 2023

At this year’s Showman’s Show, Otter Vacuum (the sole UK distributor for Jets™ land and transport) will be introducing the new Jets™ NOMAD system: Jets™ NOMAD is a scalable system consisting of five units designed to be […]

2023 57

2023 Transportation Event Design Event Marketing 57

Event Marketer

JUNE 13, 2022

One was a photo op that invited attendees to sit on a real, blossom-covered Vespa within the booth and snap a photo with an Instagram filter that showed them wearing a virtual floral crown and being transported to a field of flowers as the Paul Mitchell dove flew overhead. Or as Bonhomme puts it, “We’re not just thinking Ulta.

Sustainability 105

Sustainability Transportation 2022 Education 105

Event Marketer

OCTOBER 5, 2023

The LINE Hotel nearby served as a staging area for each session (one in the morning and one in the afternoon) and where the seven vintage cars, like a Chevy Impala and Ford Mustang, transported attendees to the activation. As they arrived, they had their skin tone matched while comfortably seated in the back of the car.

Fashion 101

Fashion Social Media Entertainment Transportation 101

Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

Fashion 93

Fashion 2024 Transportation 2023 93

Eventinterface

APRIL 24, 2018

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

Marketing 154

Marketing Conference Apparel Insurance 154

Event Marketer

JANUARY 16, 2023

A digital crystal ball installation positioned at the center of the space offered predictions on topics from gaming to transportation. The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer. Agency: Giant Spoon. Photo credit: Reddit.

2009 91

2009 2010 Transportation Fashion 91

Attendease

NOVEMBER 18, 2021

This is also a good way to motivate purchase of add-on items, such as meals, transportation, accommodation, activities, parties, and more. That means you focus on selling the tickets for your event, and contact them later to up-sell other items, such as meals, transportation, accommodation, etc. Marketing channels.

2022 366

2022 Social Media Advertising Financial 366

Event Industry News

DECEMBER 12, 2022

Up to 60% savings on transport. Efficient transport – smaller vehicles and more fuel efficient due to low weight. Made from recycled pulp the board is reusable, recyclable and re-pulpable. The excellent strength to weight ratio – perfect for temporary structures. Lightweight and flat packable means logistics become a lot easier.

Sustainability 104

Sustainability Food and Beverage Financial 2012 104

Event Industry News

APRIL 5, 2023

The Convention Centre Dublin (The CCD) is Ireland’s first purpose-built international conference centre and offers the perfect venue for events, located 15 minutes from Dublin Airport in the heart of Dublin’s docklands.

Conference 57

Conference Venues Transportation Travel 57

Event Marketer

DECEMBER 14, 2021

On top of a stalled trade show industry, builders have been battling supply and labor shortages, the rising cost of materials and transportation, drawn-out production timelines and shipping delays. The post Fab 50: Introducing the Industry’s Top Fabrication Partners appeared first on Event Marketer. Meet the Fab 50.

Trade Shows 97

Trade Shows Transportation Tech Event Marketing 97

Eventsforce

FEBRUARY 24, 2022

This is where CVBs and DMOs come in, which can help planners with their events by: Finding offsite locations for parties, dinners, etc. Referrals to members and businesses for transportation, local gifts, etc. Informing local restaurants and shops nearby about the event so they can prepare their staff to provide exceptional service.

Meetings 98

Meetings Transportation Site Selections Attendance Marketing 98

Event Marketer

JANUARY 29, 2024

Meanwhile, attendees of The Lodge in Stratton will be transported to Mahoney’s Taproom from Paramount’s “Frasier” reboot , which will include easter eggs, books to peruse and games of chess. The post The Brief: Coachella’s Ticket Woes and Viral Wine Memes appeared first on Event Marketer.

2024 98

2024 Transportation 2023 Sports 98

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. If you do it consistently, you can transport your customers beyond the activation footprint and into infinite spaces.” Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote.

2024 110

2024 Marketing Trade Shows Sponsorships 110

Attendease

APRIL 14, 2023

For example, you might also track: Ticket sales Event registrations Sponsorship inquiries and signups Speaker inquiries and signups You’ll have a more focused perspective of your marketing results when you track indicators relevant to your event goals.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Marketer

MAY 3, 2021

More Reverse Activation Strategies: Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards. See the Tip-Off experience in action: The post Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards appeared first on Event Marketer. Agency: Cogent World, New York City.

Wireless 141

Wireless Sports Sponsorships Transportation 141

Event Marketer

AUGUST 23, 2021

In addition to the room installation and futuristic welcome, attendees experienced vignettes that transported them to typical Latinx haunts. Step Inside the House of Bachata: The post HBO Max’s Week-Long House of Bachata Pop-up Strikes a Chord with Latinx Consumers appeared first on Event Marketer.

Food and Beverage 116

Food and Beverage Transportation Consulting Technology 116

Event Marketer

MAY 23, 2024

–Alyson Griffin, Head of Marketing, State Farm Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive. Fan cons are also dynamic.

Insurance 79

Insurance 2023 Transportation Marketing 79

Master the Event

APRIL 1, 2022

Corporate events are a large contributor to the overall economy. Corporate event planning includes; Transportation, accommodations, venues, attractions, speakers and often corporate entertainment and team building events. This is one of the main challenges that an event planner faces.

Corporate Events 72

Corporate Events 2015 Social Media Tourism 72

Event Marketer

APRIL 11, 2022

Themed photo opportunities transported consumers back in time to the show’s magazine cover shoot, as did the music and brand ambassadors clad in ’70s ensembles and roller skates. “We for its ‘Minx’ Series appeared first on Event Marketer. HBO popped up in L.A.

Social Media 112

Social Media Transportation Travel Hotels 112

TicketBud

DECEMBER 13, 2023

So, it’s important event organizers have a firm grip on what will give them the most bang for their buck, or the biggest return on their investment. Prioritize Expenses Some items, such as venue, catering and entertainment are sure to come with a higher price tag.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

Eventinterface

JANUARY 3, 2019

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

Marketing 100

Marketing Conference Apparel Insurance 100

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Night Shyamalan on four interactive experiences that transported attendees into the story of his recently released thriller, “Knock at the Cabin.” CES is a hot bed of consumer technology, of course.

Technology 79

Technology Automotive 2023 Transportation 79

Event Marketer

OCTOBER 24, 2023

18, the team transported its RB19 race vehicle (to be driven by Verstappen) to a private event at Oracle’s Austin-based headquarters—via helicopter. Grand Prix in Austin appeared first on Event Marketer. The car floated over the city in its new custom livery, partially designed by the winner of a “Make Your Mark” U.S.

Sports 90

Sports Apparel Automotive Retail 90