Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

2024 78

2024 Marketing Trade Shows 2025 78

Event Industry News

OCTOBER 31, 2018

The Indoor Lab has officially unveiled its company and flagship solution, EventAnalyzer, featuring its Brokered Connection engine, which provides a new suite of services designed to generate stronger leads, make better connections between exhibitors and attendees and ultimately drive ROI for everyone across the trade show and event ecosystem.

Trade Shows 51

Trade Shows Retail 2018 Event Tech 51

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

2023 89

2023 Trade Shows Retail Automotive 89

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Ferrero USA.

Food and Beverage 107

Food and Beverage Retail Trade Shows 2023 107

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

2024 96

2024 Retail Travel Tech 96

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Brand ambassadors are a critical component of trade show activations, and can often make or break an attendee’s booth experience. Elevate your brand ambassador game.

Trade Shows 127

Trade Shows Technology Tech Retail 127

Event Industry News

AUGUST 12, 2019

We stock items to suit a whole host of marketing needs, from event marketing to promotional displays which can be utilised inside or outside your establishment. . Retail & POS Displays. Display Wizard Ltd. Our non-hired products come under three categories: Portable Display Stands.

Trade Shows 58

Trade Shows Retail Advertising Transportation 58

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. We did about 200-plus trade shows a year. Panasonic is a hundred-year-old company.

Marketing 117

Marketing B2B Retail Trade Shows 117

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 125

Tech Food and Beverage Retail Tourism 125

Regpack

DECEMBER 22, 2017

The world of event marketing is becoming increasingly competitive, as new expos, trade shows and industry fairs are being launched every year in the name of brand exposure – and whether you’re dipping your toe in the pool or looking to take your established event to the next level, you’ve come to the right place.

Event Marketing 20

Event Marketing Marketing Retail Social Media 20

Event Leadership Institute

MAY 26, 2021

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Endless Events

SEPTEMBER 21, 2018

In a nutshell, this states that a physical presence in your operating area is no longer required for you to remit event sales tax. This ruling affects events, as the mere act of selling tickets online would make one an “online retailer”. That is the highly competitive nature of today’s trade show landscape.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82

Hubilo Blog

AUGUST 5, 2020

All this with the pure intent of solving the problems of their customers and helping them deliver memorable events online. They know and must know about the latest event technologies, easy-to use virtual event management platforms and keep themselves abreast of the new trends and perspectives that are shaping up in the event industry.

Event Management 105

Event Management 2020 Management Consulting 105

Event Marketer

JANUARY 21, 2024

Photo Courtesy: EWI Worldwide) Walmart The retail giant made a “grand debut” and subsequent splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied exhibit in the Central Plaza that walked attendees through the company’s vision of retail innovation through interactive timelines.

2024 87

2024 Sustainability Retail Tech 87

Plan Your Meetings

DECEMBER 3, 2018

RELATED STORY: Event marketing strategies for tough economic times. Imagine a situation where a capital markets conference is confused with a conference for grocers. The search engine could see “market” and just assume it’s a retail store when in reality the capital markets refer to inter-bank lending and such.

2019 58

2019 Social Media Trade Shows Retail 58

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Events for ANA range from corporate conventions and trade shows to evenings of Kabuki theatre overlooking the Eiffel Tower.

Airlines 63

Airlines Social Media Retail Automotive 63

Certain

JUNE 21, 2017

One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. But no more.

B2C 29

B2C B2B Retail Apparel 29

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 84

Marketing Sports Hospitality Tourism 84

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. And brands like Canon are delivering with exhibits that feel more like attractions than trade show demos.

2023 73

2023 Trade Shows Sponsorships Sports 73

Eventtia

DECEMBER 6, 2023

Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.

2024 62

2024 Retail 2011 2013 62

Eventtia

DECEMBER 6, 2023

Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.

2024 62

2024 Retail 2011 2013 62

Eventtia

NOVEMBER 29, 2023

While many event management software options serve a broad spectrum of industries, certain brands may have a notable client base in specific sectors. For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector.

2024 62

2024 Retail 2011 2013 62

Eventtia

NOVEMBER 24, 2023

Although the vast majority of event management software serves a wide variety of industries without discriminating against any of them, some brands have a significant client portfolio from specific industries. For example, Eventtia has a rich portfolio of luxury and retail consumer customers.

2024 62

2024 Retail 2011 2013 62

Eventtia

DECEMBER 4, 2023

Criteria To Analyze Best Eventbrite Alternatives To explore alternative options to Eventbrite, we will consider pivotal factors for comparison: Industry Niche and Scope While many event software providers cater to diverse industries, some specialize in solutions for specific sectors.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 4, 2023

Criteria To Analyze Best Eventbrite Alternatives To explore alternative options to Eventbrite, we will consider pivotal factors for comparison: Industry Niche and Scope While many event software providers cater to diverse industries, some specialize in solutions for specific sectors.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 13, 2023

For example, Eventtia caters to luxury, retail, and education. When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, event marketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics.

2024 62

2024 2011 2013 Retail 62

Eventtia

NOVEMBER 24, 2023

Although the vast majority of event management software serves a wide variety of industries without discriminating against any of them, some brands have a significant client portfolio from specific industries. For example, Eventtia has a rich portfolio of luxury and retail consumer customers.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 1, 2023

Criteria To Analyze Best Splash Alternatives To explore various alternatives to Splash, we will examine key comparison factors: Industry Niche and Scope While many event software providers serve diverse industries, some work on creating solutions for specific sectors.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 1, 2023

Criteria To Analyze Best Splash Alternatives To explore various alternatives to Splash, we will examine key comparison factors: Industry Niche and Scope While many event software providers serve diverse industries, some work on creating solutions for specific sectors.

2024 48

2024 Retail 2011 2013 48

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Trade Show Activation. GOLD WINNER.

2021 125

2021 2020 Entertainment Technology 125

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

2019 78

2019 Sports Entertainment Advertising 78

Bizzabo

JANUARY 17, 2019

In this guide we will take a look at everything you need to know about event branding in 2019 and beyond. What Is Event Branding? Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. Digital Event Branding. Streamlined.

2019 77

2019 Social Media Event Apps Marketing 77

Momencio

OCTOBER 14, 2016

There’s no reason to spring for a snow blower if you live in Florida, and there’s no reason to invest in interactive event technologies that don’t fit your brand’s personality, needs, or clients. Tech in event marketing. So, how do you choose? Know what your message is and the images, flow charts, facts, etc.

Event Technology 52

Event Technology Technology Tech Insurance 52

Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. The 3-day event creates a memorable, authentic experience, unlike any other, and attendees can expect to leave with the tools and insights needed to take their business to new levels.

2023 52

2023 Conference Healthcare B2B 52

Bizzabo

DECEMBER 22, 2020

For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond.

2021 79

2021 Conference Insurance Education 79