PCMA Convene

NOVEMBER 26, 2018

As competition between brands during the Thanksgiving retail holidays has intensified, consumers increasingly have shifted their spending to earlier in the holiday season, reports comscore.com. Here’s a look at three key takeaways from big brands and how you can adapt their strategies to your next event marketing campaign.

Event Marketing 55

Event Marketing Marketing Retail Travel 55

PCMA Convene

JULY 30, 2019

While there’s room in an event marketing plan for the standard press release and reputation management tactics (just like any well-rounded closet includes classic black pumps or Italian leather wingtips), it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

Event Marketing 45

Event Marketing Marketing Social Media Fashion 45

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

MeetingsNet

JUNE 10, 2020

. • The cost of event marketing, speakers, and staff. This article on conference pricing from The Balance Small Business blog was written pre-pandemic and is focused on live events, but its take on five basic strategies are evergreen. Expenses incurred for the canceled face-to-face meeting that need to be offset.

Conference 110

Conference Retail Consulting Education 110

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Are you hosting a lecture?

Advertising 174

Advertising Retail Social Media Marketing 174

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

2024 81

2024 Marketing Trade Shows 2025 81

Event Marketer

FEBRUARY 1, 2022

8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. The post Experiential Hubs for Cultural Legends: Inside ‘Bowie 75’ appeared first on Event Marketer.

Retail 108

Retail Technology 2021 Tech 108

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

DECEMBER 27, 2021

TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually. Micro events will also offer attendees a more enriching, high-touch experience, while keeping marketing budgets in check.

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2021 2022 Sports Retail 113

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 86

Marketing Sports Hospitality Tourism 86

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Outdoor Retailer Summer adopted a festivalized strategy to meet the engagement needs of b-to-b attendees and exhibitors.

2023 78

2023 Trade Shows Sponsorships Sports 78

Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.

2024 52

2024 Apparel Sports Retail 52

Hubilo Blog

AUGUST 5, 2020

These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. Execute your event just as you envisioned. Get in touch with TCJ Events. American Program Bureau.

Event Management 105

Event Management 2020 Management Consulting 105

SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

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2021 Event Planning Fashion Retail 179

InGo

FEBRUARY 8, 2022

Referral marketing can be a win-win strategy for both your business (as you gain more leads) and your existing customers (as they benefit from referring your products or services). At InGo, we’ve built our platform around the power of referral marketing to help businesses solve their biggest event marketing challenges.

Marketing 59

Marketing Social Media Retail Advertising 59

Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more. Nurturing 365 Memberships and Communities.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Digital Summit Series March 29 - 30, 2023 – Phoenix, AZ Digital Summit Series - B2B Marketing is jam-packed with digital marketing best practices, the latest trends, and strategies.

2023 52

2023 Conference Healthcare B2B 52

Bizzabo

FEBRUARY 12, 2020

Here’s a look at how some of our guests fell in love with events, how they look toward attendees to stay inspired, and how they ride the roller-coaster field of expertise known as event marketing. Falling In Love With Event Planning. When I was in college I knew that I loved business and I knew that I loved marketing.

Retail 64

Retail Events Marketing Event Marketing 64

Bizzabo

APRIL 21, 2020

Key Takeaway: You work really hard to plan the perfect event. You book the perfect venue, plan the right mix of educational content and entertainment options, and secure amazing speakers. Turn your stand-alone shindig into an event series. Rakuten Optimism in an annual event held in San Francisco, CA. Of course you do!

Entertainment 71

Entertainment Retail Education Sports 71

Expo Pass

OCTOBER 31, 2018

once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. As part of the Amazon Effect, many big retailers, recognizing that time constraints of today’s workers, offer same day delivery service on everything from paper and pens to food and alcohol. The Missing Speaker.

Retail 68

Retail 2019 Technology Tech 68

Event Industry News

JANUARY 25, 2019

Key services and sectors served: Over the years, they have foreseen the spectrum of possibilities to explore within experiential marketing, as well as the potential of events to amplify digitally. In response to that, they have developed 4 key areas of expertise: Events, Marketing, Design and Speaker Management.

2002 71

2002 2009 Speakers Retail 71

Bizzabo

MAY 8, 2019

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. In short, they’ve changed the retail landscape forever. Source: Network World.

Conference 54

Conference Retail 2019 Financial 54

Bizzabo

APRIL 26, 2020

Looking for digital gift ideas to give your virtual conference attendees, speakers, sponsors, and partners? COVID-19 has completely altered the live events landscape. Many top conferences have had to pivot to virtual events. Source: Retail TouchPoints. Here are 19 creative and high-impact ideas you can use today.

Conference 72

Conference Food and Beverage Speakers Entertainment 72

Bizzabo

FEBRUARY 5, 2019

Brandon: Was the initial position for event marketing? Danielle: No, actually, the initial position was for marketing administration supporting the whole marketing team. This gave me a lot of exposure to different marketing specialties and I found that events was an area I was most interested in.

Speakers 55

Speakers Sponsorships 2019 Conference 55

Bizzabo

FEBRUARY 25, 2021

There are endless ways to surprise and delight your event attendees, speakers, and sponsors in a digital world. If you're planning a virtual event, this list of virtual gift ideas will help inspire you with some ideas to get you started. COVID-19 has completely altered the live events landscape. Private Virtual Lessons.

Food and Beverage 85

Food and Beverage Entertainment Conference Speakers 85

Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. The event will take place in Portland, Oregon and is open to all (18+). MardiGrass.

2020 92

2020 2019 Speakers Education 92

Event Marketer

OCTOBER 16, 2023

From spirits to CPG to beauty to retail to auto, companies across categories rocked summer festivals with innovative, whimsical touchpoints, so we rounded up 27 of the season’s best activation ideas. The brand’s stage was the cornerstone of its presence, providing a steady programming schedule of celebrity speakers and performers.

Sponsorships 113

Sponsorships Apparel Entertainment Transportation 113

Bizzabo

DECEMBER 22, 2020

For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond.

2021 79

2021 Conference Insurance Education 79

Eventory

FEBRUARY 22, 2019

What to expect: Canada’s biggest retail, marketing and technology event.This SaaS conference brings together not only industry profs but also is open for the beginners. Also, networking chances will be high – among the speakers, you’ll find true key players of the technology industry. Where: Toronto, Canada. 6 CXL Live.

2019 67

2019 Conference Technology Marketing 67

Expo Pass

JANUARY 11, 2019

Smart Speakers. Right now smart speakers are mostly a feature of the automated IoT-enabled home-space. But these “hot word” activated devices are going to be populating retail centers and convention floors in the very near future. Event Execution. Event Marketing. Superboost Wi-Fi. Categories.

2019 62

2019 Tech Social Media 2018 62

Event Marketer

DECEMBER 11, 2023

Consider Sunday Riley’s 29-stop fall tour across college campuses and Sephora retail locations, which was anchored by a radiant orange glass truck offering customized skincare consultations at upscale beauty stations, and tour-only product samples. At Beautycon, the No.

2023 99

2023 Financial Marketing Events 99

Eventory

JULY 25, 2018

Medical events and conferences may become a source of knowledge and ideas on how to improve your marketing strategy, online presence and how to implement new solutions. You will have an opportunity to gather valuable information from the speakers and other attendees who will share their experience. Management. What is it?

Healthcare 112

Healthcare 2019 Conference Hospitality 112

Bizzabo

JULY 19, 2019

The instructors and/or speakers you book to teach your customer training events matter. The team over at IHS Markit does a great job with this at their Petrochemical Industry Fundamentals events. Host Training Events in Multiple Locations. But don't worry if your office isn't suited for hosting customers. Source: GECF.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Bizzabo

DECEMBER 26, 2018

SMW Lagos is the marquee event for business leaders, global thinkers, entrepreneurs, technologist and anyone with a keen focus on the continent. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Forrester's Consumer Marketing 2019.

2019 81

2019 Marketing Conference Social Media 81

Bizzabo

JUNE 14, 2019

In the words of the New York Times itself, its conferences aim to “bring readers closer to our journalism through more than 100 in-person events around the world." At each of these events, celebrated speakers engage with award-winning journalists to address the wide range of most pressing topics in current news. Source: WSJ.

Financial 58

Financial Speakers Conference 2019 58

Event Marketer

MARCH 23, 2022

Premium merch from retailer TIER rounded out the touchpoints. Agency: MTW Agency, multicultural marketing strategy). The post Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity appeared first on Event Marketer. FOUNDERS HOUSE. Magazine returned to the festival this year with its Inc.

2022 127

2022 Entertainment Tech 2001 127

Planning Pod

FEBRUARY 1, 2017

Registration and ticket pricing strategy may not have as much research behind it as retail pricing methods, but the same techniques and strategies that are used effectively in the retail sector still apply to the events industry. Pricing strategy may be as old as currency itself – which has its origins around 600 B.C.

Retail 94

Retail Airlines Events Meetings 94