Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Eventbase

FEBRUARY 25, 2020

To help our fellow event marketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting! For any event marketer, this session will be a great resource to reference when developing your event content strategy and overall event design.

2020 52

2020 Event Marketing Marketing Government 52

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Event Industry News

SEPTEMBER 7, 2021

The partnership will see Event Genius’ end-to-end ticketing solution integrate with Audience Republic’s suite of audience building & engagement tools. Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product.

Marketing 87

Marketing 2016 Events Event Marketing 87

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. So how do you build a strong referral marketing strategy that helps you achieve your business goals? So how do you build a strong referral marketing strategy that helps you achieve your business goals?

Marketing 59

Marketing Social Media Retail Advertising 59

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?

Marketing 97

Marketing Speakers Event Apps Events 97

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

2022 123

2022 Entertainment Marketing Event Marketing 123

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

Marketing 98

Marketing Social Media Events Meetings 98

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Plan Your Meetings

AUGUST 9, 2017

In May 2017 Google unveiled Event Search for the U.S. Google Event Search puts every event company on notice. The shorter search sequence means more convenience for the user, but it also comes with additional work for event marketing professionals. What is Google Event Search? What is Google Event Search?

Event Marketing 57

Event Marketing Marketing 2017 Events 57

Eventmobi

SEPTEMBER 22, 2022

EventMobi has helped many businesses hold successful CSR events, and we’ve put together some of the best tips for companies looking to take a big step toward social change. It refers to the obligation corporations have to provide non-profit-oriented support to their local and global communities. CSR Meaning . What’s Next? .

2012 195

2012 2015 Sustainability Airlines 195

Eventsforce

MARCH 26, 2019

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

Event Marketing 61

Event Marketing Tech Marketing 2007 61

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Speakers Social Media Events 62

Event Marketer

MARCH 4, 2024

Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds.

Meetings 86

Meetings Consulting Marketing Event Marketing 86

Certain

NOVEMBER 11, 2016

Arming Yourself with Event Marketing Best Practices. When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? Want to hear good news?

B2B 37

B2B 2016 Event Marketing Marketing 37

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? What sets Snöball apart as a community marketing and audience growth platform for event professionals? Snöball is the most comprehensive word-of-mouth marketing tool dedicated to events.

Tech 52

Tech Marketing 2001 Advertising 52

Event Industry News

SEPTEMBER 12, 2018

Gleanin, the leading referral marketing platform for exhibitions, has today announced that visitors registering for events using the Gleanin Connect platform will now be able to use WhatsApp to broadcast their event attendance giving event organisers access to a new marketing channel.

Marketing 66

Marketing 2019 Event Marketing Technology 66

EventMB

JANUARY 3, 2017

In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media.

Social Media 178

Social Media 2016 Event Technology Technology 178

Attendease

MAY 31, 2023

The development of today’s tools has allowed organizations and teams alike to unlock their creative potential, maximize resources, and deliver exceptional events with ease. You’ll be amazed at what the innovative software available on the market today can do for your events! Attendease is here to help!

Event Planning Tools 195

Event Planning Tools Event Planning Contracts Management 195

Social Tables

OCTOBER 20, 2022

It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. Create a webinar marketing strategy. A successful webinar marketing strategy continues to build momentum throughout the entire pre-event stage. leading up to the event. Launching a new product?

Advertising 158

Advertising Social Media Marketing Speakers 158

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider. Yes, it is.

Marketing 75

Marketing Event Technology Events Technology 75

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.

Marketing 85

Marketing Event Marketing Apparel Events 85

TicketBud

DECEMBER 13, 2023

A clearly defined budget provides a framework for decision-making, enabling event organizers to strategically allocate resources. By delineating expenses across various categories such as venue, marketing, and entertainment, budgets help prioritize spending for maximum impact. Understand expenses. Set up a contingency fund.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

Event Marketer

DECEMBER 18, 2023

And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it. And our experiential presence allowed us to do that.” We know how important that is. It’s a really big fan base.

Social Media 105

Social Media Marketing Event Marketing Events 105

Showclix

MAY 20, 2020

For those of us who’ve been producing in-person events and managing venues for as long as we can remember, our event marketing strategy is something we’ve been honing for years. Read on for five tips from our virtual event marketing experts to get you started! Update Marketing Language.

Marketing 52

Marketing Social Media Event Marketing Speakers 52

TicketBud

OCTOBER 12, 2023

Once the event is live, use your Ticketbud URL to promote your event across your marketing channels. If you’re hosting a series or multiple events, consider creating an organization landing page through Ticketbud that directs others to your entire event calendar.

Social Media 111

Social Media Advertising Marketing Events 111

Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. The sentiment, it seems, is mutual, as the second Friday in January is an annual “holiday” referred to as Quitter’s Day. Gganbu gang for life. 13-21 in L.A.,

Banking 92

Banking 2023 2021 Entertainment 92

GEVME

MARCH 26, 2019

Event attendee education is a powerful tool for promoting the services of educational institutions and attracting new applicants from other industry a reas. Special events and promotions as w ell as learnings after an event may not only be remembered but can in some cases become news! Gamification elements during the event.

Education 136

Education Event Marketing Marketing Events 136

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings. By Laura Ramos, VP and Principal Analyst, Forrester.

B2B 125

B2B 2020 Marketing Social Media 125

TicketBud

DECEMBER 5, 2023

The success of an event often hinges on meticulous preparation and foresight. Planning your events calendar a year in advance provides the framework for a seamless and successful series of gatherings. This ensures better attendance and engagement from your audience and ample time for strategic marketing and promotion.

Marketing 110

Marketing Negotiating Entertainment Sponsorships 110

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 130

2021 2020 Event Marketing Hotels 130

ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62