Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Eventmobi

JUNE 16, 2023

Non dues revenue refers to the income generated by organizations through sources other than membership fees. Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. What Is Non Dues Revenue?

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

TicketBud

DECEMBER 13, 2023

A clearly defined budget provides a framework for decision-making, enabling event organizers to strategically allocate resources. By delineating expenses across various categories such as venue, marketing, and entertainment, budgets help prioritize spending for maximum impact. Identify sources of revenue. Understand expenses.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?

Marketing 97

Marketing Speakers Event Apps Events 97

Expo Logic

FEBRUARY 28, 2020

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 36

Sponsorships Event Apps Trade Shows Events 36

GEVME

SEPTEMBER 5, 2018

If you can’t prove that sponsors will derive real monetary value from the event, your own revenue might be in trouble due to the lack of external investment. In this article, we’ll talk about the win–win methods of event revenue tracking that can be utilised throughout the event. What does event revenue refer to?

Sponsorships 206

Sponsorships Events Government Financial 206

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

TicketBud

OCTOBER 4, 2023

Finalize and use event details, such as partnerships or novel experiences, to pique interest and build interest in your event. Tease your audiences with news about what they can expect and encourage those who have already committed to refer others to your event.

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78

TicketBud

DECEMBER 5, 2023

The success of an event often hinges on meticulous preparation and foresight. Planning your events calendar a year in advance provides the framework for a seamless and successful series of gatherings. This ensures better attendance and engagement from your audience and ample time for strategic marketing and promotion.

Marketing 110

Marketing Negotiating Entertainment Sponsorships 110

ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Attendease

MARCH 19, 2024

Regularly update the calendar with any date changes, new events, or task completions. Download our Event Marketing Calendar Template to manage all the moving pieces of your event from one unified place! Prioritize Events Not all events demand equal levels of your time and attention.

Management 195

Management Event Management Contracts Corporate Events 195

Planning Pod

JANUARY 25, 2017

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. So here are 13 easy-to-implement steps for how to find sponsors, how to ask for sponsorships and how to create long-lasting relationships with your sponsors. Build a professional brand image for your event.

Sponsorships 128

Sponsorships Social Media Negotiating Marketing 128

Event Marketer

FEBRUARY 5, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads. Enter: Insomnia Cookies’ “It’s Not Me, It’s You Pack.”

Advertising 94

Advertising Marketing Technology Event Marketing 94

TicketBud

FEBRUARY 16, 2015

The quintessential affiliate marketing stock photo. A popular technique to stimulate sales for large events is to assemble a group of people to sell tickets on your behalf. This is referred to as Affiliate Marketing. This is referred to as Affiliate Marketing. Types of Affiliate Marketing Channels.

Marketing 60

Marketing Sponsorships Social Media Events 60

GEVME

JUNE 13, 2018

Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Run marketing activities according to the schedule. Prepare and run post-event marketing activities. These can include onsite check-in, group registrations, automated email marketing, etc. After a conference.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Nunify

JUNE 7, 2021

Rather, a new theme is emerging across the globe – hybrid events. Let’s understand hybrid events in detail. A simple google search will tell you that the term ‘hybrid event’ refers to a mix of a live, in-person event and a virtual event. Employ a Comprehensive Marketing Strategy.

2021 98

2021 Event Apps Sponsorships Marketing 98

Smart Meetings

JUNE 27, 2023

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. All of the programs that were rebooked or canceled and rebooked during Covid over a 2.5-year

Negotiating 69

Negotiating Contracts 2026 Hotels 69

Event Marketer

FEBRUARY 12, 2024

The event (which itself is commonly referred to as “Davos”) has historically drawn an ultra-VIP list of world leaders, heads of civil society, corporate executives and global media to the mountains each January. And now, marketers are in the mix, too. Marketing was never really a focus,” Renaud says.

2024 76

2024 Marketing Sustainability Conference 76

Socio Events

JUNE 14, 2021

The virtual component leads to higher attendance which equates to higher ticket sales and increased event ROI. Hybrid events also support increased sponsorship since sponsors will have more visibility with both in-person and virtual attendees. Generate sponsorship revenue? Choose Your Hybrid Event Management Platform.

Sponsorships 98

Sponsorships 2020 Speakers Events 98

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 81

2023 2015 Social Media 2019 81

SpotMe Blog

AUGUST 25, 2022

Large events where participants are local but may not be able to attend in person. Marketing events with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. Global events where a lot of attendees can’t attend the event in person or live. Hybrid event platform.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Event Marketer

DECEMBER 26, 2023

Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation.

Insurance 90

Insurance 2011 Sports Marketing 90

Event Industry News

JANUARY 21, 2020

Furthermore, AIM Group acquired several major events, such as World Routes 2020 (Milan, 5-9 September 2020) – a reference event for the aviation industry which gathers 5,000 participants – or Second Life 50+ Expo (Brussels, 2020, 2021 and 2022) – an exhibition for elderly people with 20,000 expected visitors and 300 exhibitors.

2019 52

2019 Management 2020 Sponsorships 52

Plan Your Meetings

DECEMBER 3, 2018

My point is that your event’s sponsors and attendees are using the internet to search for events to sponsor and attend. Google’s algorithm is the main reason marketing on social media is exploding right now. Maybe you don’t worry about search engine results for your events, using email marketing instead.

2019 58

2019 Social Media Trade Shows Retail 58

Endless Events

JUNE 10, 2022

Did the event meet your expectations about lead generation? How pleased were you with this sponsorship opportunity in general? If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. It’s also how many sponsorships and advertisers you were able to get.

Meetings 139

Meetings Events Social Media Sponsorships 139

Showclix

JUNE 9, 2020

You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. Fortunately, our event marketing experts have you covered! Brand Ambassador Marketing. Ready to learn more about planning and hosting a virtual event?

Social Media 72

Social Media Sponsorships Entertainment Negotiating 72

Endless Events

MARCH 2, 2018

Not only do you need an event registration app, you also need a pre-event marketing app and event management software. But despite all the tech hype, don’t veer away from the true focus of your event: the attendees. Big Things for Marketing in 2018.

Tech 107

Tech Social Media Event Tech Event Apps 107

Bizzabo

APRIL 4, 2019

Take a look at the 10 events listed below and learn valuable tips to supercharge the get-togethers your brand hosts. event marketing. Fortunately, event marketing stats show that hosting events is a great promotional strategy. The 10 events listed below are proof. 10 ROI-Mazing Events.

2017 58

2017 Social Media 2019 2018 58

Eventtia

AUGUST 3, 2022

For example, how much would the festival spend on venue hire , booking acts, staffing costs, marketing, etc? Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. Marketing and promotion costs.

Financial 62

Financial Sponsorships Entertainment Transportation 62

EventBank Insights

JUNE 25, 2019

Event promotion ideas come in an infinite amount of forms, types, and strategies in mind, so we took our 30 best ideas (that worked for us) and went into some detail why it can help you too. With all the different ways to market an event, event promotion can seem like a lot to tackle if you are trying to do it all at once.

Social Media 113

Social Media Sponsorships Marketing Events 113

Socio Events

AUGUST 10, 2022

Enabled by a virtual event platform, even this type of event can be translated into an online format. For example, the High Point Market is the largest furnishings industry trade show in the world. Its host, International Market Centers (IMC), was forced to pivot to virtual in response to pandemic crowd restrictions.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

Bizzabo

DECEMBER 15, 2020

Within several months, many innovative approaches and tools quickly emerged onto the market. The development of these tools has allowed organizers to closely align their event goals to the virtual channel. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy.

Conference 83

Conference 2021 Sponsorships 2020 83

Social Tables

OCTOBER 5, 2023

They can use it to better implement strategies and find actionable insights during event debriefs. Frequently asked questions about event technology What is event technology? Some common aspects of event technology include: Event management software. Event marketing and promotion tools.

Event Technology 88

Event Technology Technology Sustainability Social Media 88