IMG

MARCH 17, 2025

Amanda Ma, CEO of Innovate Marketing Group, shares her journey as a woman leader in the event industry and offers valuable insights on how women can empower each other to grow and thrive in their careers. Provide Opportunities Hire, invest, and refer women to help them advance. Let’s Talk!

Sponsorships 195

Sponsorships Financial Marketing Management 195

BizBash

JUNE 23, 2025

Meetings" class="section-feed-content-node__website-section-name"> Meetings How Destination Toronto Brought Festival Vibes to a Major Industry Conference The destination marketing organization designed quick yet impactful activations for a closing night event during PCMA CL.

Tech 138

Tech Conference Trade Shows 2025 138

Eventscase Blog

JUNE 30, 2025

If you’re unsure how to cover costs without compromising quality, learning how to get sponsorship for an event can be a game-changer. From venues and guest speakers to marketing and materials, sponsorships can help ease the burden and elevate the entire experience. It’s about creating value for both you and your sponsors.

Sponsorships 52

Sponsorships Social Media Marketing Events 52

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

BizBash

JUNE 11, 2025

Meetings" class="section-feed-content-node__website-section-name"> Meetings See How This Production Company Hit Refresh on a Stuffy Sales Meeting Edgefactory used a combination of avant-garde art, historical references, and tech to honor the past and celebrate the future at Quest Software’s annual sales kickoff meeting, NXT.

Trade Shows 118

Trade Shows 2025 B2B 2026 118

Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Keep reading the article to learn more!

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

Sponsorships 113

Sponsorships Advertising Financial Social Media 113

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

GEVME

SEPTEMBER 5, 2018

What does event revenue refer to? This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income. Marketers like to say, “Content is king, distribution is queen, and data is God.” came from registration.

Sponsorships 206

Sponsorships Events 2017 Government 206

BizBash

JUNE 9, 2025

Meetings" class="section-feed-content-node__website-section-name"> Meetings See How This Production Company Hit Refresh on a Stuffy Sales Meeting Edgefactory used a combination of avant-garde art, historical references, and tech to honor the past and celebrate the future at Quest Software’s annual sales kickoff meeting, NXT.

B2B 118

B2B Trade Shows 2025 Advertising 118

Eventtia

MAY 5, 2025

12 Sponsorships remain one of the best ways to fund an event. Research shows 53% of organizations spend more money on sponsoring and attending events than hosting events (47%), so sponsorship deals can be arranged – they just take some skills and knowledge to secure. What is Event Sponsorship?

Sponsorships 62

Sponsorships Social Media Financial Advertising 62

BizBash

MAY 19, 2025

Activating at the Upfronts gave us a strategic opportunity to connect with three key audiences—marketers, business decision-makers, and everyday consumers—during one of NYC’s most high-profile events for brands," said Parimal Deshpane, marketing executive for Adobe Express and Creative Cloud. "It

2025 104

2025 Trade Shows Advertising Sponsorships 104

SpotMe Blog

SEPTEMBER 1, 2022

Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. App is short for ‘application’, which refers to a software program developed for a specific purpose. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Eventsforce

MAY 22, 2019

Yet securing and managing sponsorships is one of the biggest challenges organisers have to face. Decide Why Your Event Needs Sponsorship. Whilst one of your objectives for sponsorship is likely to be to bring money in, you also need to consider other reasons why you would like sponsors. Decide on Different Types of Sponsorship.

Sponsorships 92

Sponsorships Events Negotiating Management 92

Smart Meetings

DECEMBER 19, 2023

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

Smart Meetings

JUNE 27, 2023

State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.

Negotiating 231

Negotiating Contracts 2026 Hotels 231

Event Marketer

SEPTEMBER 23, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. We love the confidence. And on Sept.

2028 278

2028 Retail Social Media 2024 278

Eventmobi

JUNE 16, 2023

Non dues revenue refers to the income generated by organizations through sources other than membership fees. Stand out from your competitors with unique member benefits, innovative event activations, personalized experiences, and effective marketing strategies. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Marketer

FEBRUARY 5, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads. Enter: Insomnia Cookies’ “It’s Not Me, It’s You Pack.”

Advertising 305

Advertising Marketing Technology Event Marketing 305

Event Marketer

FEBRUARY 12, 2024

The event (which itself is commonly referred to as “Davos”) has historically drawn an ultra-VIP list of world leaders, heads of civil society, corporate executives and global media to the mountains each January. And now, marketers are in the mix, too. Marketing was never really a focus,” Renaud says.

2024 279

2024 Marketing Sustainability Conference 279

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5) Social Media Marketing World. Trade shows. Training seminars. Product launches and demonstrations.

Social Media 279

Social Media 2021 Trade Shows Events 279

Gallus Events

JANUARY 21, 2020

The 2019 Christmas market was held in Princes Street Gardens. There’s been a Christmas market in Princess Street Gardens for a few years, and the event has been getting bigger and bigger, seemingly adding more features every year. I have referred to this release throughout this article. The Edinburgh Christmas market.

2019 360

2019 Sustainability Tourism Marketing 360

Prestige Events Magazine

JULY 20, 2021

Leading Diversity & Inclusion consultancy for the global events industry, Diversity Ally, have been providing support to over 20 events organisations such as Informa Markets, SMYLE, Brands At Work and Diversified Communications over the last year.

2022 147

2022 2021 Sponsorships Consulting 147

Guidebook

MARCH 10, 2025

It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience. Getting people to commit to an event is no easy task.

Social Media 78

Social Media Speakers Marketing Event Management 78

Event Marketer

DECEMBER 26, 2023

Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation.

Insurance 278

Insurance 2011 Sports Marketing 278

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Soliciting sponsors through your sponsorship team.

Sustainability 195

Sustainability Sponsorships Events Management 195

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Soliciting sponsors through your sponsorship team.

Sustainability 195

Sustainability Sponsorships Events Management 195

BizBash

MAY 23, 2025

Encore Catering refers to the activation as the “Wicked Tuna” Station. "[It Photo: Courtesy of Sharla Rowe Emma DiCesare , senior production coordinator, MAS "Before diving into experiential marketing, my path was set toward the culinary and pastry arts. It was] an incredibly creative catering concept," said Silberstein.

Food and Beverage 118

Food and Beverage 2025 2024 Advertising 118

GEVME

JUNE 13, 2018

Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Run marketing activities according to the schedule. Prepare and run post-event marketing activities. These can include onsite check-in, group registrations, automated email marketing, etc. Invest in paid ads.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

SmartMeetings

SEPTEMBER 30, 2019

Cvent Sponsorship Manager Noel McWilliams and Fazefwd founder Meg Fasy have mastered the art of attracting partners who will support all or part of your agenda. Develop a Wholistic Sponsorship Strategy. Enhanced opportunities for sharing content increase the value of the sponsorship for all parties. Refer a Friend.

Sponsorships 61

Sponsorships Negotiating Consulting Venues 61

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 246

2023 2015 Social Media 2019 246

Attendease

FEBRUARY 8, 2024

Integrate your event management and marketing tools with your CRM to ensure this data is visible across every system your association uses. Leverage these insights in future campaigns to create personalized marketing messages. Track event metrics such as total attendance and attendee feedback using your CRM.

Event Management 195

Event Management Technology Management Sponsorships 195

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventmobi

MARCH 22, 2019

Generates additional event revenue through digital sponsorship opportunities (e.g. CMO / VP of Marketing/Events. In this example, the focus is on incremental revenue coming from new sponsorship opportunities. Current Sponsorship Revenue. Sponsorship Revenue with an Event App. CMO / VP of Marketing / Events.

Event Apps 150

Event Apps Sponsorships Education Events 150