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Facial analysis technology to be used at the 2024 IAEE Expo! Expo!

Conferences that Work

I have written extensively [ 1 , 2 , 3 ] about why I’ve referred to facial analysis as an “ ethically dubious and scientifically suspect technology.” Why won’t IAEE inform Expo! attendees? ” As discussed in these posts, the design of Zenus’s technology does not allow individual attendees to opt out.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Inside the Sure Thing Club: The post How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’ appeared first on Event Marketer.

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TV Fans Sink into CBS’s Comfy Blue Sofa Tour

Event Marketer

Fall’s here,’” says Ariel Parker, evp-marketing at CBS. Each location prompted a slightly different activation strategy, but the gigantic sofa installation, as well as regular-sized blue Lovesac sectional couches (referred to by the brand as “Sactionals”), were always core to the experience. What’s our signal of fall?

Sports 279
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Why World’s Best Connectors Trusts Eventbrite Boost for C-Suite Conferences and Marketing

Picatic by Eventbrite

When you attend a networking conference by World’s Best Connectors, CEO Denise Meredith guarantees you’ll leave with the three Rs: resources, references, and referrals. Forget stifling convention centers and rubbery chicken. Growing up, I remember reading, writing, arithmetic,” says Meredith.

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5 Ways to Make Your Event Marketing Plans More Effective

Eventmobi

To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin!

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Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’

Event Marketer

The world has gone mad for collab culture, drop culture, and frankly, it’s reaching a tipping point of absurdity, says Jasen Cusick, director-marketing, dog treats portfolio, at The J.M. So the duo also developed a lineup of intentionally absurd co-branded products that were on display inside the art museum-inspired space. Smucker Co.

Marketing 271
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Neruoinclusion in Events

Event Marketer

The term neurodivergence refers to people whose thinking and learning styles differ from more typical (“neurotypical”) thinking and learning styles. For many event marketers, these changing demands require a fresh understanding of what truly inclusive events look like. WHAT IS NEUROINCLUSION?

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