Eventscase Blog

MAY 13, 2025

Event marketing has evolved far beyond isolated actions. Today, successful events rely on integrated marketing strategies, where every channel and message works in harmony. What is an Integrated Marketing Campaign? What is an Integrated Marketing Campaign? Co-marketing initiatives with sponsors, partners, or exhibitors.

Marketing 52

Marketing Social Media B2B Event Marketing 52

Caterease

JANUARY 31, 2025

Close the Feedback Loop After the event, reference the live feedback in your wrap-up communications. After noticing attendees preferred hands-on workshops over speaker-led panels, organizers adjusted the format mid-event, leading to glowing participant reviews. Is the room too cold?

Food and Beverage 90

Food and Beverage Tech Events Event Apps 90

Eventscase Blog

MAY 20, 2025

This is where content marketing becomes the organiser’s best ally : a key tool to educate, excite and convince potential attendees. In this article we tell you how to take advantage of it, with real examples, useful references, and statistics that can help you optimise your pre-event strategy. Will I learn anything useful?

Education 52

Education Marketing Social Media Ecommerce 52

Guidebook

MARCH 10, 2025

It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience. Getting people to commit to an event is no easy task.

Social Media 78

Social Media Speakers Marketing Event Management 78

BizBash

JUNE 11, 2025

The roster of summit speakers included Pixar chief creative officer Pete Docter, co-founder and chief brand officer of Bombas Randy Goldberg, and chief brand officer at e.l.f. Beauty Laurie Lam. Bluesky Social CEO Jay Graber appeared for an onstage conversation during the gala.

Trade Shows 118

Trade Shows 2025 B2B 2026 118

BizBash

JUNE 9, 2025

Starting with this years gathering, the organizers geared the event more toward a B2B crowd, from the programming and speakers to the audience makeup. It was also no longer open to the public and instead was switched to an invite-only event.

B2B 118

B2B Trade Shows 2025 Advertising 118

Eventtia

MAY 5, 2025

Trade Sponsorship Trade sponsorship (also known as in-kind sponsorship) is a broad term that refers to scenarios when a sponsor contributes some type of good or service as opposed to money. This type of sponsor helps to increase the awareness and visibility of your event, and may also reduce marketing costs.

Sponsorships 62

Sponsorships Social Media Financial Advertising 62

Eventscase Blog

JUNE 30, 2025

From venues and guest speakers to marketing and materials, sponsorships can help ease the burden and elevate the entire experience. Looking for an all-in-one platform to manage sponsorships, marketing, ticketing and more? If your audience matches their market, you’ve got a solid foundation. A generic email won’t work.

Sponsorships 52

Sponsorships Social Media Marketing Events 52

BizBash

MAY 23, 2025

Encore Catering refers to the activation as the “Wicked Tuna” Station. "[It The Chamber partnered with Anna Landmark [one of the events keynote speakers, and the owner of Landmark Creamery ] to create an interactive butter tasting experience that was woven into her speech. IceBreaker 2025 was centered around the theme Eureka!

Food and Beverage 118

Food and Beverage 2025 2024 Advertising 118

SevenEvents

MAY 29, 2025

Corporate storytelling refers to the practice of using narrative techniques to convey a companys mission, values, goals, or achievements. Creating a Cohesive Narrative Events often feature multiple speakers, sessions, and topics. Be Authentic : Real stories resonate more than polished marketing messages.

Social Media 52

Social Media Events Corporate Events Speakers 52

Eventinterface

JANUARY 21, 2017

Second-screen technology involves the use of a mobile device, tablet, even a laptop computer to enhance the participation experience at a conference or meeting, allowing the attendee to interact with content, view materials and participate in discussions alongside a speaker’s presentation. Stands for Radio-Frequency IDentification.

Meetings 150

Meetings Technology Speakers Tech 150

Velvet Chainsaw

JUNE 29, 2016

Not long ago, becoming a professional speaker was a third step in a thought leaders career path. More quality options result in a buyer’s market…now and in the years ahead. Keynote speakers should be chosen wisely. Determine the degree a speaker will research and deliver relevancy for your industry. Optimizing ROI.

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Speakers Conference Food and Beverage Negotiating 278

Eventmobi

SEPTEMBER 18, 2024

To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin!

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Event Marketing Marketing Social Media Events 321

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

SpotMe Blog

SEPTEMBER 1, 2022

Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. App is short for ‘application’, which refers to a software program developed for a specific purpose. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events.

Event Planning 247

Event Planning B2C Event Apps Speakers 247

Smart Meetings

NOVEMBER 5, 2018

Speaking to planners and suppliers at The Jung Hotel , Mizrahi—an instructor in digital marketing at the University of California, Irvine CE—said that surveys show that the independent workforce, which now consists of some 27 percent of the American population, could increase to 50 percent by 2020. Are you attending?

Speakers 153

Speakers Meetings 2018 Hotels 153

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 168

Event Marketing Marketing Social Media Event Apps 168

Social Tables

OCTOBER 7, 2021

But what is a keynote speaker, exactly, and how do you go about finding the right one? In this post, we take a deep dive into what a keynote speaker is: Who they are, what they do, and where to find them. Well, for starters, harnessing the power of an accomplished and enticing speaker could help take your event to the next level. .

Speakers 117

Speakers Education Social Media Conference 117

Event Industry News

JANUARY 30, 2020

Joining the podcast from Copenhagen, Denmark, was professional keynote speaker, Samuel Scott. With a background in journalism and marketing, Samuel turned his professional attentions to being a keynote speaker in 2016, where he delivers marketing truths “with the mindset of an expert trade journalist with nothing to sell.”.

Speakers 97

Speakers 2016 Marketing Conference 97

Velvet Chainsaw

JULY 10, 2017

Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

Conference 288

Conference Education 2017 Speakers 288

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Benefits of events vs. other marketing channels(. Event app ?

Event Marketing 130

Event Marketing Marketing Tech Events 130

Attendease

JULY 6, 2023

However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. Additionally, the scorecard that you create can be used as a reference point when people start pushing back or second-guessing how to proceed.

Negotiating 368

Negotiating Events Contracts Event Management 368

Event Marketer

JANUARY 29, 2024

As part of its “All In” toolkit for marketing inclusion, the continuously evolving, U.S.-focused She walked us through the new guide’s evolution and development process, as well as highlights from the report and best practices marketers can start to incorporate into their event programs.

Event Design 306

Event Design 2009 Events Speakers 306

Attendease

AUGUST 15, 2023

Use webinars to share knowledge in real-time, provide visual aids for better understanding, enable interactive Q&A sessions for immediate clarifications, and record sessions for future reference. Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

Tech 364

Tech Education Social Media Management 364

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales.

Speakers 106

Speakers Consulting Healthcare Financial 106

GEVME

FEBRUARY 4, 2020

With the changing times, the marketing funnel has witnessed changes as well. For someone who has been in marketing for long, the only change is that there is a new way of looking at marketing funnel. As a marketer, your role now would be to delight these potential customers at every single stage. Let us find out. .

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Conferences that Work

DECEMBER 21, 2020

Speaker recruiting? Kristin Arnold [I think you’re referring to Zoom Rooms, not Zoom Meetings. Record prep call – use those recorded snippets for social media marketing for live event! Mostly because my panelists are tech people and not always the best speakers????. Capture these on a shared doc (Slido).

Social Media 409

Social Media Speakers Conference Meetings 409

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. To be successful, hybrid events need to go beyond simply streaming the in-person speakers and sessions — although that certainly can be a part of it. Marketing and sales events. Trade shows. Training seminars.

Social Media 279

Social Media 2021 Trade Shows Events 279

EventBank Insights

NOVEMBER 28, 2019

Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Use speaker websites. Dive into social media.

Speakers 97

Speakers Social Media Events Fashion 97

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales.

Speakers 102

Speakers Healthcare Consulting Financial 102

GEVME

JUNE 15, 2020

Our task is to take content from the world’s top speakers – creators of programming languages, developers who work in the most advanced companies and use this language, and so on – and bring it to developers in the most remote villages and cities of Ukraine, India, China, Brazil etc. Gratitude from the participants and the speakers.

Speakers 234

Speakers 2020 Advertising Conference 234

Smart Meetings

DECEMBER 19, 2023

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

EventTechBrief

APRIL 18, 2019

In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales. Attendees can set reminders, customize their schedules, rate speakers and sessions using the bot. That’s changed.

Event Management 198

Event Management Conference Management Speakers 198

Attendease

OCTOBER 27, 2022

Few pieces are more key to your event’s success than consistent marketing. On your event registration website, make sure to highlight the parts of the event your attendees should be excited about, like keynote speakers and top-rated sessions. Event Promotion. A great event registration website isn’t just about flashy images, though!

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Events Social Media Management Entertainment 326