Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

Sponsorships 93

Sponsorships Apparel Retail Fashion 93

Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. With experiential, this is also the case. This hybrid approach is the new norm.”

Retail 113

Retail Marketing Technology Events 113

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

Event Marketing 44

Event Marketing Marketing Healthcare Retail 44

PCMA Convene

NOVEMBER 26, 2018

As competition between brands during the Thanksgiving retail holidays has intensified, consumers increasingly have shifted their spending to earlier in the holiday season, reports comscore.com. Here’s a look at three key takeaways from big brands and how you can adapt their strategies to your next event marketing campaign.

Event Marketing 55

Event Marketing Marketing Retail Travel 55

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX. Agency: In-house.)

Retail 77

Retail Social Media Apparel 2022 77

Event Farm

DECEMBER 27, 2016

, we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 1) What drove you to Event Farm? STEPH SHUFF.

Speakers 184

Speakers Retail Meetings Social Media 184

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. For an event like the Super Bowl—the most watched telecast of all time with 123.4 We thought it was just a natural fit.” Agency: FlyteVu.

Sports 89

Sports Retail Hotels Entertainment 89

Event Industry News

NOVEMBER 24, 2023

The Meetings Industry Association (mia) responds to the Chancellor of Exchequer’s Autumn Statement 2023 that today set out the government’s plans for tax and spending.

Retail 62

Retail Government 2023 Meetings 62

Smart Meetings

JUNE 27, 2023

Smart Meetings chatted with Cheryl M. Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

MeetingsNet

JUNE 10, 2020

Now that your event is virtual, the puzzle is more complex. Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe.

Conference 110

Conference Retail Consulting Education 110

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Event Marketer

JANUARY 24, 2022

More on This Topic: AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the COVID-era Consumer. Even fast fashion retailers are thinking forward. And in a world where online shopping rules, the retailer is meeting consumers where they spend their time, with a whole new type of retail therapy.

2022 104

2022 Retail Fashion Transportation 104

Event Marketer

APRIL 11, 2024

Yep, founders, executives, c-suiters, entrepreneurs and venture capitalists were all in their jammies (provided by Marie Claire ) just a few hours after meeting one another. “In Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. Do [attendees] continue to meet up again?

Retail 92

Retail Sports Fashion Conference 92

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in.

Food and Beverage 107

Food and Beverage Retail Trade Shows 2023 107

Eventtia

OCTOBER 9, 2023

For hybrid events or solely online happenings, select and test a virtual platform in advance. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary. Strategize the marketing and execution.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Event Marketer

DECEMBER 15, 2023

ENTRANCE ‘FEE’ Attendee interacts with a vending machine at Flexfit’s exhibit at Outdoor Retailer (Anna Huddleston photo). TEXTURES Reddit brought b-to-c vibes to the annual Online Marketing Rockstars (OMR) Festival in Hamburg, Germany, in May—a b-to-b event with a festival groove at its core.

2023 90

2023 Trade Shows Retail Automotive 90

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 110

Sports Sponsorships Retail 2023 110

PCMA Convene

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. Redefine your event’s compelling value proposition. Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes.

2022 98

2022 Retail Travel Tourism 98

Event Industry News

JUNE 15, 2020

Meet in Nottingham, the official Convention Bureau for the region, will be showcasing Nottingham to event organisers from North America at VisitBritain’s prestigious MeetGB Virtual event on Wednesday 17 June, in a bid to bring hundreds of thousands pounds worth of potential events and conferences business to the region.

Retail 84

Retail Tourism Transportation Conference 84

SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

2021 179

2021 Event Planning Fashion Retail 179

Guidebook

APRIL 14, 2015

If you’re adding to your event – whether it be a new session, a new format, a new call for proposals process, or a new event app – you’re going to have to market it. That’s all well and good – but who among us has money to hire a marketing consultant for every little new thing we want to introduce?

Marketing 97

Marketing Event Apps Retail Social Media 97

Event Marketer

APRIL 24, 2022

Whether they’re signing up for recipe inspirations, leveraging an order-on-the-go feature or sharing messages live, transactions can now occur anytime and anywhere for a legion of experiential marketing departments shifting to a new Experiential Commerce blueprint. How we are defining and measuring value has undergone an extreme makeover.

Retail 83

Retail Marketing 2019 Event Marketing 83

Event Marketer

MARCH 28, 2022

So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? So to inform your influencer marketing strategy, we broke down a roster of eight A-list granfluencers with broad appeal that represent a variety of lifestyle pillars. NAME: Lagetta Wayne.

Social Media 137

Social Media Fashion Retail Banking 137

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 125

Tech Food and Beverage Retail Technology 125

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Consumers additionally had the opportunity to meet adoptable pets within their community—but the brand didn’t stop there. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

Sponsorships 74

Sponsorships Retail Sports Social Media 74

Event Marketer

OCTOBER 31, 2023

The brand leveraged its retail footprints in the tri-state area to spread the word about its US Open activations and Chase customer benefits, lighting up its digital screens and ATMs within its networks with custom messaging. “We Kate Schoff, Executive Director, JPMorgan Chase & Co.

Sponsorships 101

Sponsorships Food and Beverage 2023 Sports 101

Expo Pass

OCTOBER 20, 2021

Their event website is already live with pre-event videos , health and safety info front and center, venue and lodging info, and tons of press. Movie stars do help with press, but still, they’re on it with the marketing ! Toldrite and Brandlive events. They’ve been hosting hybrid events before they were called hybrid.

2022 122

2022 2010 Sports 2020 122

Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. million people. “As RODEOHOUSTON ?

Sponsorships 128

Sponsorships Apparel Sustainability Sports 128

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs. Agency: 160over90.

Sports 73

Sports Sponsorships Retail Hotels 73

Hubilo Blog

AUGUST 5, 2020

All this with the pure intent of solving the problems of their customers and helping them deliver memorable events online. They know and must know about the latest event technologies, easy-to use virtual event management platforms and keep themselves abreast of the new trends and perspectives that are shaping up in the event industry.

Event Management 105

Event Management 2020 Management Consulting 105

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Marketer

MAY 29, 2023

” -Jordan Fischbach, Manager-Trade Marketing at Constellation Brands Corona is known for serving up its cervezas with relevant, culture-forward consumer programs designed to entice its younger, multicultural target. ’ We want to make sure it sticks and it resonates.” Number two, it allows us to test and learn.

Retail 52

Retail Marketing Management Event Marketing 52

Event Marketer

FEBRUARY 27, 2024

IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too. The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players. Like a good neighbor.

2024 108

2024 Sponsorships Sports Retail 108

Event Industry News

AUGUST 12, 2019

We stock items to suit a whole host of marketing needs, from event marketing to promotional displays which can be utilised inside or outside your establishment. . Retail & POS Displays. Brand Events. Event Tech. Sporting Events. Display Wizard Ltd. Areas of interest. Concerts & Tours.

Trade Shows 56

Trade Shows Retail Advertising Transportation 56

Event Industry News

FEBRUARY 11, 2019

Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology. Why Event Technology Matters. Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples.

Event Tech 96

Event Tech Tech Event Apps Event Technology 96

Plan Your Meetings

DECEMBER 3, 2018

My point is that your event’s sponsors and attendees are using the internet to search for events to sponsor and attend. Google’s algorithm is the main reason marketing on social media is exploding right now. Maybe you don’t worry about search engine results for your events, using email marketing instead.

2019 58

2019 Social Media Trade Shows Retail 58