Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 123

2022 Event Marketing Marketing Retail 123

Event Marketer

JUNE 29, 2022

So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. Agency : A Non-Agency (campaign platform, event execution).

Retail 86

Retail Hospitality Hotels Tourism 86

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 69

Retail Trade Shows 2023 Sustainability 69

Eventbrite UK

NOVEMBER 21, 2021

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […]. With this in mind, let’s look at how to create a retail strategy that […].

Retail 78

Retail 2020 Event Marketing Event Planning 78

Event Industry News

AUGUST 7, 2023

The collaboration sees M&S Food become the first food retailer to operate inside the stadium. M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue.

Retail 52

Retail Venues Sports Event Design 52

EventMB

NOVEMBER 1, 2017

Join us for this free webinar to learn more about distributed commerce and why it is important to the future of event marketing. Savvy retailers have been leveraging distributed commerce for a few years now. What is it, and how will it become a major component of event marketing in the future?

Event Marketing 71

Event Marketing Marketing Retail Events 71

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

2024 80

2024 Marketing Trade Shows 2025 80

Eventbrite UK

DECEMBER 18, 2017

Savvy retailers have been leveraging distributed commerce for a few years now. The post Distributed Commerce: The Future of Event Marketing? But what exactly is distributed commerce? Our webinar explores the concept. appeared first on Eventbrite UK Blog.

Event Marketing 60

Event Marketing Marketing Retail Events 60

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. The brands featured in the ranking are the organizations powering the evolution and progress of virtually every industry from retail to software. These are the heroes to watch.

Marketing 112

Marketing Retail 2020 Tech 112

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. More B-to-B Insights: Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events.

Marketing 120

Marketing B2B Retail Trade Shows 120

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

Marketing 86

Marketing Sports Hospitality Tourism 86

Event Marketer

JUNE 21, 2021

Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. You Might Also Like: Diversity in Events: Forbes Offers Six Tips for Success.

Marketing 90

Marketing Retail Event Marketing Events 90

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154

Marketing Conference Apparel Insurance 154

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Event Marketer

JANUARY 19, 2024

14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. The post NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show appeared first on Event Marketer.

2024 102

2024 Retail Trade Shows 2023 102

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

Sponsorships 85

Sponsorships Apparel Retail Fashion 85

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data.

Marketing 64

Marketing Retail Social Media Tech 64

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 100

Marketing Conference Apparel Insurance 100

Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

Marketing 79

Marketing Tourism Travel Hospitality 79

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

Event Marketing 45

Event Marketing Marketing Healthcare Retail 45

PCMA Convene

NOVEMBER 26, 2018

As competition between brands during the Thanksgiving retail holidays has intensified, consumers increasingly have shifted their spending to earlier in the holiday season, reports comscore.com. Here’s a look at three key takeaways from big brands and how you can adapt their strategies to your next event marketing campaign.

Event Marketing 55

Event Marketing Marketing Retail Travel 55

Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture.

Retail 115

Retail Marketing Technology Events 115

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. How will this theme park trend change brand expectations and experiential marketing budgets?

2024 98

2024 Retail Travel Tech 98

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

Marketing 104

Marketing Retail Government Technology 104

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX.

Retail 79

Retail Social Media Apparel 2022 79

PCMA Convene

JULY 30, 2019

While there’s room in an event marketing plan for the standard press release and reputation management tactics (just like any well-rounded closet includes classic black pumps or Italian leather wingtips), it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion. Made to Order.

Event Marketing 45

Event Marketing Marketing Social Media Fashion 45

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 85

2024 Retail Social Media Marketing 85

Event Marketer

FEBRUARY 5, 2024

And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.” And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.” Matthews says. The Brand Agency.

Retail 92

Retail Marketing Event Marketing Events 92

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 102

Retail 2024 Social Media Event Marketing 102

Event Marketer

APRIL 11, 2024

With a shooting lane being CCM Hockey’s longtime go-to activation style at events around the U.S. What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Partnering with its retailers was also a big win for CCM. And thus, CCM Hockey House was born.

Retail 80

Retail Apparel Social Media Marketing 80

Event Marketer

OCTOBER 9, 2023

Allison Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The Y2K-themed Summer Rewind experience prompted plenty of UGC. The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ Barbie” movie was at its peak.

Retail 99

Retail Social Media Marketing Event Marketing 99

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. For an event like the Super Bowl—the most watched telecast of all time with 123.4 Agency: FlyteVu.

Sports 91

Sports Retail Hotels Entertainment 91

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

Healthcare 156

Healthcare Retail Social Media Event Marketing 156