Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. So how do you build a strong referral marketing strategy that helps you achieve your business goals? So how do you build a strong referral marketing strategy that helps you achieve your business goals?

Marketing 59

Marketing Social Media Retail Advertising 59

Event Marketer

OCTOBER 9, 2023

Allison Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The Y2K-themed Summer Rewind experience prompted plenty of UGC. The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ Barbie” movie was at its peak.

Retail 97

Retail Social Media Marketing Event Marketing 97

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. However, not every organization has in-house digital marketing expertise, and even when they do, digital marketers don’t always focus exclusively on PPC. Why use PPC in the event marketing mix?

Advertising 185

Advertising Social Media Retail Marketing 185

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Build your event website. Pre-Launch Promotion. Conclusion.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 100

Retail 2024 Social Media Event Marketing 100

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. In the U.S.,

Retail 118

Retail Social Media 2022 2021 118

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Eventtia

OCTOBER 9, 2023

For example, your goal may be to attract 300 attendees and achieve 20% sales of the new line on event day. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Strategize the marketing and execution. Build the sequence of the event.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Event Marketer

APRIL 11, 2024

With a shooting lane being CCM Hockey’s longtime go-to activation style at events around the U.S. What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Partnering with its retailers was also a big win for CCM. And thus, CCM Hockey House was born.

Retail 78

Retail Apparel Social Media Marketing 78

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

Social Media 104

Social Media Advertising Retail Banking 104

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 95

Food and Beverage Retail Social Media Marketing 95

Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds).

Retail 129

Retail Social Media Entertainment Travel 129

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.

Advertising 174

Advertising Retail Social Media Marketing 174

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Event Marketer

OCTOBER 4, 2022

Each retailer had its own designated area in the shop, and the FOX team worked hand-in-hand with the brands to design the displays. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. Agency: Creative Riff.

Fashion 83

Fashion Retail Entertainment Social Media 83

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

Marketing 80

Marketing 2018 2010 Social Media 80

Event Marketer

OCTOBER 30, 2023

Social media messaging had a calming undercurrent that reassured anxious pet parents that the parade was back on, and a lighthearted tone that spoke to the company’s joyful brand promise.

Retail 104

Retail Social Media Financial Marketing 104

Event Marketer

JUNE 14, 2021

With the debut of our modern-day pink truck we want to deliver happiness to consumers after an unprecedented year,” says John Galloway, chief marketing and innovation officer at Godiva. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram.

Retail 100

Retail Social Media Marketing Education 100

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. The venue was built to serve as an “ever-evolving canvas” that highlights KidSuper’s collaborations, and accommodates launches and other events.

Apparel 88

Apparel 2024 Insurance Retail 88

Regpack

DECEMBER 22, 2017

The world of event marketing is becoming increasingly competitive, as new expos, trade shows and industry fairs are being launched every year in the name of brand exposure – and whether you’re dipping your toe in the pool or looking to take your established event to the next level, you’ve come to the right place.

Event Marketing 20

Event Marketing Marketing Retail Social Media 20

Event Marketer

OCTOBER 25, 2022

The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “ Experiential Commerce.”

Social Media 75

Social Media Retail Marketing Sustainability 75

Event Marketer

JULY 4, 2022

When you think about your marketing mix as a “brand orbit,” all the channels become tools and levers you can leverage or pull as part of a “breadcrumbing” of experiences designed to trigger actions, generate data and drive a transaction. Attending an event —> Registering on a microsite —> A future revenue generator.

Social Media 69

Social Media Retail Marketing Event Marketing 69

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. and Dallas.

Hotels 100

Hotels Travel Airlines Fashion 100

Event Farm

DECEMBER 27, 2016

, we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?

Speakers 184

Speakers Retail Meetings Social Media 184

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. I can say all day long, ‘our sandals are super durable.’

Retail 111

Retail Healthcare Social Media Marketing 111

Event Marketer

FEBRUARY 29, 2024

home retail at Pinterest, stated in the guide. more pins than other age groups Photos: Courtesy of Pinterest The post Eight Fast Facts from the Pinterest Predicts Agency Insights Guide appeared first on Event Marketer. Find commonalities between the client’s brand and the trend.

Food and Beverage 91

Food and Beverage 2024 Retail Sponsorships 91

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Around 200,000 MVPets cards were created and approximately 650 million social media impressions were generated. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

Sponsorships 74

Sponsorships Retail Sports Social Media 74

Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. And a virtual photo booth offers users a chance to share their metaverse experience on social.

Apparel 84

Apparel Fashion Retail Social Media 84

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Marketer

OCTOBER 31, 2023

Generating Buzz Chase invested in paid media, social, digital and OOH within the New York City Metro Area, specifically focused on the 7 Train and the Long Island Rail Road since they are on the path that most attendees take to get to the US Open in Queens.

Sponsorships 101

Sponsorships Food and Beverage 2023 Sports 101

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.

Marketing 48

Marketing 2018 2010 Social Media 48

Event Marketer

JUNE 12, 2022

Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. When mass media and mass marketing took over 60 years ago, personalization suffered.

Retail 52

Retail Social Media Marketing Event Marketing 52

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 125

Tech Food and Beverage Retail Technology 125

Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.

2024 52

2024 Apparel Sports Retail 52