Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything! Conclusion.

Social Media 370

Social Media Retail Automotive 2021 370

Eventtia

MAY 22, 2023

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

Retail 48

Retail Food and Beverage Fashion Consulting 48

Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 79

Retail Social Media Apparel 2022 79

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. More tools are coming onto the market to make this easier. Strong Marketing. What makes a marketing event successful?

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything! Conclusion.

Social Media 195

Social Media Retail Automotive 2021 195

Management Events

APRIL 12, 2023

As the retail industry faces the challenges of a weakened economy and rising inflation, consumer confidence and spending power are decreasing. This shift in consumer behavior requires a strategic approach to product differentiation through effective marketing strategies. Sensory marketing involves all processing of sensory perception.

Marketing 52

Marketing Retail Advertising Social Media 52

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 85

2024 Retail Social Media Marketing 85

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data. Most valuable KPI metrics.

Marketing 64

Marketing Retail Social Media Tech 64

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 86

Marketing Sports Hospitality Tourism 86

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. So how do you build a strong referral marketing strategy that helps you achieve your business goals? So how do you build a strong referral marketing strategy that helps you achieve your business goals?

Marketing 59

Marketing Social Media Retail Advertising 59

ePly

JUNE 28, 2022

Experiential marketing (or branded experiences) is an engaging way for audiences to physically immerse themselves in a brand instead of simply purchasing the brand’s product or service. Getting organic shares on social media is essentially free advertising. Do you have their email for future engagement?

Marketing 62

Marketing Retail Social Media Advertising 62

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Start promoting the event through email, social media, and more.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 102

Retail 2024 Social Media Event Marketing 102

Event Marketer

OCTOBER 9, 2023

Allison Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The Y2K-themed Summer Rewind experience prompted plenty of UGC. The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ Barbie” movie was at its peak.

Retail 99

Retail Social Media Marketing Event Marketing 99

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

2019 81

2019 Marketing Conference Social Media 81

TicketBud

NOVEMBER 22, 2022

growth in retail sales in October, driven largely by marketing efforts of retailers like Amazon, Target and Khol’s, which rolled out pre-season savings to boost shopper spending ahead of Thanksgiving. Share it on social media, or use it to offer exclusive savings to important stakeholders.

Retail 122

Retail Social Media Marketing Events 122

Event Marketer

APRIL 11, 2024

What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament.

Retail 80

Retail Apparel Social Media Marketing 80

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. In the U.S.,

Retail 120

Retail Social Media 2022 2021 120

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. However, not every organization has in-house digital marketing expertise, and even when they do, digital marketers don’t always focus exclusively on PPC. Why use PPC in the event marketing mix?

Advertising 185

Advertising Social Media Retail Marketing 185

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

Social Media 106

Social Media Advertising Retail Banking 106

Eventtia

MAY 31, 2023

Whether you are a small boutique or a large retail chain, organizing a successful in-store event requires careful planning and execution. This article will provide a step-by-step guide to help you plan and host an impactful in-store retail event. Align the event with your brand’s values, image, and positioning in the market.

Retail 62

Retail Social Media Event Technology Technology 62

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ It’s not just a spectacle. It’s a story.

Social Media 100

Social Media Marketing Retail Advertising 100

QC Event School

DECEMBER 17, 2021

Today, we’re going to break down 6 business-savvy ways for you to market yourself. How Do You Market Yourself as an Event Planner? We all live online nowadays, so a large portion of your marketing efforts will need to be tailored to the digital platform. Facebook is the primary content distribution channel for marketers today.

Social Media 105

Social Media Advertising 2020 2019 105

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Advertise early bird registration on your social media sites.

Advertising 174

Advertising Retail Social Media Marketing 174

Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds).

Retail 130

Retail Social Media Entertainment Travel 130

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 207

Insurance B2C Social Media B2B 207

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. How Artificial Intelligence can help event marketers? When it comes to event marketing, AI is all about minimising the time taken to find your audience and speeding up the process to promote an event. Social media is a powerful tool to connect with an audience.

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Canadian Special Events

OCTOBER 6, 2023

None other than The Concierge Club who orchestrated an evening that showcased the evolution of Canadian fashion retailer Dynamite. Dynamite is shifting its marketing strategy to reposition itself as a one-stop fashion destination for stylish, urban, career women 25 to 35 years of age. The brains behind this unforgettable experience?

Fashion 52

Fashion Social Media Retail 2023 52

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 95

Food and Beverage Retail Social Media Marketing 95

PCMA Convene

JUNE 27, 2021

Hybrid events are two distinct events — a digital event and an in-person event — and they should be programmed that way, says Don Neal, founder and CEO of 360 Live Media. There is no such thing as a hybrid retailer. A retailer sells merchandise via a store or a screen. Commercialize it like social media.

Retail 116

Retail Social Media Entertainment 2022 116

Prestige Events Magazine

MARCH 24, 2023

Since 2017, it has been providing complimentary support to the Charity as a member venue, enabling it to enjoy the many marketing benefits on offer to promote its excellent facilities. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire. It costs over £11.5 million, over £4.4

Meetings 98

Meetings Trade Shows Retail Social Media 98