Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 125

Tech Food and Beverage Retail Tourism 125

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

Marketing 104

Marketing Retail Government Technology 104

Event Industry News

FEBRUARY 11, 2019

Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech.

Event Tech 96

Event Tech Tech Event Apps Event Technology 96

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

Event Marketing 44

Event Marketing Marketing Healthcare Retail 44

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

Social Media 104

Social Media Advertising Retail Banking 104

Eventtia

OCTOBER 9, 2023

For hybrid events or solely online happenings, select and test a virtual platform in advance. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary. Strategize the marketing and execution.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Event Marketer

OCTOBER 24, 2023

Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country. Grand Prix in Austin appeared first on Event Marketer.

Sports 89

Sports Apparel Automotive Retail 89

Regpack

DECEMBER 22, 2017

The world of event marketing is becoming increasingly competitive, as new expos, trade shows and industry fairs are being launched every year in the name of brand exposure – and whether you’re dipping your toe in the pool or looking to take your established event to the next level, you’ve come to the right place.

Event Marketing 20

Event Marketing Marketing Retail Social Media 20

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

Fashion 105

Fashion 2023 Sponsorships Technology 105

Expo Pass

JANUARY 11, 2019

New Year New Tech: What You Will Need to Get 2019 Started Right. While flying cars and robot waiters aren’t here yet, there are still cool things happening in tech to get excited about, and we’re not just talking about AirPods. . You’re going to see a lot of Snapdragon modems on event floors and in offices in 2019.

2019 62

2019 Tech Social Media 2018 62

Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

Hotels 100

Hotels Travel Airlines Fashion 100

Event Industry News

JANUARY 10, 2019

Giant Smartphone supplier to Exhibit on Event Tech Lab’s International Tech Pavilion. Giant iTab head to Germany next week to support the best of the international event tech industry, on Event Tech Lab’s International Tech Pavilion at the Best of Events exhibition.

Event Tech 67

Event Tech Retail Tech 2019 67

Event Marketer

FEBRUARY 7, 2022

As its strategy has progressed, Sleep Number says the right application of event technology, scientific data and human elements have advanced its reputation at the event from “why are you here” to “will you help lead the conversation.”. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 128

Trade Shows Technology Tech Retail 128

SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

2021 179

2021 Event Planning Fashion Retail 179

Event Marketer

JANUARY 21, 2024

And while you didn’t walk away knowing exactly how SK is at the center of all this green tech, SK Wonderland left a big enough impression to want to research it all later, which certainly kept the brand top of mind in the days that followed. Partner: LEO Events, Interactives: Gramercy Tech) The exterior of Walmart’s experience.

2024 88

2024 Sustainability Retail Tech 88

Hubilo Blog

AUGUST 5, 2020

These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. PACE provides full virtual event services as well to their clients. . Get in touch with TCJ Events.

Event Management 105

Event Management 2020 Management Consulting 105

Event Industry News

AUGUST 12, 2019

We stock items to suit a whole host of marketing needs, from event marketing to promotional displays which can be utilised inside or outside your establishment. . Retail & POS Displays. Brand Events. Event Tech. Sporting Events. Display Wizard Ltd. Areas of interest. Concerts & Tours.

Trade Shows 56

Trade Shows Retail Advertising Transportation 56

Expo Pass

OCTOBER 31, 2018

once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. As part of the Amazon Effect, many big retailers, recognizing that time constraints of today’s workers, offer same day delivery service on everything from paper and pens to food and alcohol. Event Registration.

Retail 68

Retail 2019 Technology Tech 68

Event Leadership Institute

MAY 26, 2021

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Event Marketer

SEPTEMBER 6, 2021

Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

2021 128

2021 Food and Beverage Sports Hotels 128

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Today, Rakuten owns more than a dozen different companies and hosts events for many of them throughout the year. For marketers, this is a must-attend conference. PI Live Advanced.

Entertainment 71

Entertainment Retail Education Sports 71

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 121

2022 Event Marketing Marketing Retail 121

Regpack

JUNE 15, 2018

For a modern event company or exhibition marketing team, it can be important to make effective use of technology. Indeed, up-to-date tech features have the capacity to liven up an event, help a brand promote itself as cutting edge, improve processes, and make things more convenient for both event staff and attendees alike.

Tech 22

Tech Social Media Retail Banking 22

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Case Study: Nippon Airways.

Airlines 61

Airlines Social Media Retail Automotive 61

Cvent: Event Marketing

NOVEMBER 14, 2018

Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events. And so beacons made their way into the events industry. The origin of beacons in proximity marketing. The use of proximity marketing is seemingly limited by the imagination.

Retail 51

Retail 2013 Event Apps Technology 51

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. For the 5th consecutive year, Forbes - Along with Bessemer Venture Partners and Salesforce Ventures - has released The Cloud 100 - the top 100 brands that are leading the way in tech. These are the heroes to watch.

Marketing 112

Marketing Retail 2020 Tech 112

Bizzabo

MAY 8, 2019

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. In short, they’ve changed the retail landscape forever. but that's not all.

Conference 54

Conference Retail 2019 Financial 54

Event Industry News

OCTOBER 31, 2018

Through a proprietary approach to privacy-compliant passive analytics using sensor technology, The Indoor Lab gleans critical insights into event foot traffic and attendee behaviour that event organisers and exhibitors can then use to derive value from their strategies and investments. Annual Meeting in New Orleans, LA in December.

Trade Shows 50

Trade Shows Retail 2018 Event Tech 50

Bizzabo

FEBRUARY 5, 2019

This month we spoke with Danielle Launders—Community Events Manager at Moz—about building an engaged event community, setting event goals, event hacks, Spain and more. Every year, over 1,000 marketers, SEOs, agencies, consultants and executives converge on Seattle for MozCon. This year will be my seventh MozCon.

Speakers 55

Speakers Sponsorships 2019 Conference 55

EventMB

MAY 22, 2022

At CES 2018 Google had a huge presence showcasing their products and cool tech. Stand done for STOLLER EUROPE at FRUIT ATTRACTION 2017 in Madrid ( Spain ) #marketing #tradefair #exhibition #exhibitionstand #boothdesign #boothdesigner #ioanddesign #comunicacion #tradeshow #marketingferial. Make an Impression by Going Big in Tech.

Trade Shows 164

Trade Shows 2022 2017 2018 164

Expo Logic

FEBRUARY 28, 2020

We are always striving to do better, taking a page from the some of the great retailers like Charles Henry Harrod, Estee Lauder and RH Macy. Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing. Never Settle. Let us know, About the Author.

Event Apps 36

Event Apps Retail Management Event Tech 36

Eventory

JULY 25, 2018

That is why it is important for the leaders, policy makers, marketing and IT specialists and many other professionals to always stay up to date. This article highlights the biggest and most influential healthcare events of 2019, the expected attendees and the major benefits of the events listed. Who is it for?

Healthcare 112

Healthcare 2019 Conference Hospitality 112

Capterra Event Management

APRIL 25, 2017

Luckily, I have already compiled a list of five quality event planning certification classes that will help give you the experience and credibility that you need: 1. Emory University Event Planning Certification. Topics: Event Budgeting. Event Logistics. Green” Events. Event Marketing.

Event Planning 100

Event Planning Insurance Contracts Event Management 100

Plan Your Meetings

MARCH 8, 2017

This is the result of Events DC teaming up with Interface Media Group : Events DC is also in the process of organizing virtual reality bike rides at WeDC through the vibrant landscape of Washington, D.C., to view historic landmarks and Events DC venues. Pop-up Event Marketing.

2017 56

2017 Retail Sports Venues 56

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

Speakers 101

Speakers Consulting Healthcare Financial 101

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

2019 81

2019 Marketing Conference Social Media 81