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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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What Is Integrated Marketing Communications? Definition, Strategy, & Examples

The Castle Group

Every marketer has a story to tell—and a host of marketing channel options to tell it: website, email marketing, social media, public relations, events, video, advertising, sponsorships, blogs, whitepapers, podcasts, webinars, speaking engagements, proposal and presentations, listings and directories, etc. Add to employee pages?

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How to Use Live Social Media Coverage for Your Events

Event Planning BluePrint

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is? Make a plan.

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15 Virtual Event Sponsorship Ideas: Get Creative!

Endless Events

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Virtual Event Sponsorship Ideas: Conclusion.

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How to Use Live Social Media Coverage for Your Events

Event Planning BluePrint

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is?

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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

By definition, most events are temporary. Social media is going to be your best friend here. Even if you want to surprise the intended participants, “save the date” notices on all social channels with a countdown to your event date can build some anticipation around your big announcement. What are pop-up events?

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The Virtual Event Sponsorship Guidebook

Socio Events

The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. Virtual Event Sponsorship: Pre-event. Here are a few pre-event sponsorship ideas we’ve seen that will set your event apart. Virtual Event Sponsorship: During the Event.