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What Is Integrated Marketing Communications? Definition, Strategy, & Examples

The Castle Group

Every marketer has a story to tell—and a host of marketing channel options to tell it: website, email marketing, social media, public relations, events, video, advertising, sponsorships, blogs, whitepapers, podcasts, webinars, speaking engagements, proposal and presentations, listings and directories, etc. Add to employee pages?

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How to Use Live Social Media Coverage for Your Events

Event Planning BluePrint

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is? Make a plan.

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15 Virtual Event Sponsorship Ideas: Get Creative!

Endless Events

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Incorporate Sponsors Into Your Event App.

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How to Use Live Social Media Coverage for Your Events

Event Planning BluePrint

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is?

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23 Fresh Event Engagement Ideas that Will Strengthen Your Community & Boost ROI

Eventmobi

There are a few ways that you can measure event engagement: Social media engagement metrics. Not only will it boost audience engagement, but it’ll also add value to your event sponsorship package. Countdown to event It’s a simple thing, but a countdown on your website—and one actively promoted on social media!—keeps

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Activate Your Event Branding: 5 Top Strategies for your Onsite and Digital Brand

Eventmobi

Sponsors, exhibitors, speakers, and partners are all part of your brand. You want to belong in your industry, but you also definitely don’t want to blend in with your competitors—brand is your first opportunity to grab attention first. Those are two very different events, and brand is where you set expectations for your attendees.

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The Virtual Event Sponsorship Guidebook

Socio Events

The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. Virtual Event Sponsorship: Pre-event. Here are a few pre-event sponsorship ideas we’ve seen that will set your event apart. There is good news.