The Castle Group

OCTOBER 10, 2023

Every marketer has a story to tell—and a host of marketing channel options to tell it: website, email marketing, social media, public relations, events, video, advertising, sponsorships, blogs, whitepapers, podcasts, webinars, speaking engagements, proposal and presentations, listings and directories, etc.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Eventtia

MAY 13, 2022

Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting. While the venue, kiosks, and other promotional goodies might be on hold for the time being, many traditional sponsorship offerings remain. Let’s get to it!

Sponsorships 62

Sponsorships B2B Events Speakers 62

Endless Events

JULY 11, 2018

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. The key to building conference sponsorship is to create a strong sponsorship pitch that sells your event. Sponsorship vs. Donations. The Evolution of Conference Sponsorship.

Sponsorships 75

Sponsorships Conference Marketing Technology 75

Event Farm

JUNE 19, 2017

As part of our Q+A series with the INBOUND team, we talked with Doug Stone, HubSpot's Sponsorship Manager for the event, about how he builds and manages relationships with brand partners, and how he ensures that they adhere to the high standards INBOUND has set for its content and in-event experience.

Sponsorships 141

Sponsorships Management Speakers Marketing 141

Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

Sponsorships 40

Sponsorships 2023 Negotiating Sustainability 40

Gallus Events

AUGUST 28, 2018

Event Sponsorship Packages. This being the case you may expect that it would be offering its sponsors tailored event sponsorship packages based on their specific desires: this is definitely the FUTR of event sponsorship. In fact it harks back to the bad old days of event sponsorship packages.

Sponsorships 68

Sponsorships 2013 2018 Speakers 68

Socio Events

MAY 21, 2020

The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. Virtual Event Sponsorship: Pre-event. Here are a few pre-event sponsorship ideas we’ve seen that will set your event apart. Virtual Event Sponsorship: During the Event.

Sponsorships 52

Sponsorships Social Media Event Apps Speakers 52

Eventory

FEBRUARY 12, 2019

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. How did it go? Why did it work so well? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Attendease

APRIL 14, 2023

By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. For example, let’s say you’re trying to secure sponsorships for your upcoming event and want to send targeted messages to a variety of companies. Let’s begin!

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Marketer

NOVEMBER 30, 2022

What we try to do across all media is look at how do we take owned, earned, paid, and then things like our sponsorships, put that all together and say, where do we want to be? Not even reflective of this time, our team has always been cognizant of getting the most ROI out of any partnership or sponsorship or event we have.

2023 113

2023 Sponsorships 2024 Event Marketing 113

Velvet Chainsaw

AUGUST 22, 2017

A good working definition might be: An organization, person or firm that writes a check and receives stage time on the conference program as one of the benefits. In some industries, thought-leadership investment opportunities will absolutely make or break a sponsorship program. Alternatives to Stage-Time Sponsorships.

Conference 283

Conference Sponsorships Education 2017 283

AIDA Event Tech Digest

JUNE 17, 2020

This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. It’s been a continual trend among event sponsors to demand the customisation of event sponsorship package features, hence establishing connections with attendees.

Sponsorships 40

Sponsorships Fashion Event Apps Social Media 40

Meeting Application

FEBRUARY 17, 2017

When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Event planners need to step up their game from previous sponsorship success so here are 15 more creative sponsorship ideas to see you through. Stair or Escalator Clings.

Sponsorships 59

Sponsorships Social Media Trade Shows Event Apps 59

TicketBud

JANUARY 30, 2014

Finalize sponsorship and partners. The post The Definitive Event Planning Checklist appeared first on Ticketbud Blog. Push event to event listing websites. Supplement marketing efforts through promotional discounts. 1-2 Months Before Event Date. Send invitations to contact list. Verify status for all speakers and entertainment.

Event Planning 60

Event Planning Entertainment Speakers Social Media 60

GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. While many event planners view sponsorships only as money coming in, there is so much more to it than that. In this case, a powerful sponsorship package is something that can really set you apart.

Sponsorships 174

Sponsorships Event Ideas Contracts Financial 174

Eventmobi

OCTOBER 6, 2022

By definition, most events are temporary. Thinking about redesigning your sponsorship model to include event technology? How to Design an Event Sponsorship Package. When they are well executed, pop-up events can create excitement and have a high impact in a short time period. What are pop-up events?

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Cvent: Event Marketing

MARCH 26, 2019

Work out clear sponsorship packages that can be conveyed easily, but also be ready to be flexible. Examples include ticket sales, sponsorship dollars, registration fees, onsite product sales and advertising revenue. Use discounts and sponsorships to increase attendance. Almost any sponsor is a good sponsor! Direct Revenue.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

GEVME

MAY 21, 2018

Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. Although some event planners see a big risk in using volunteers as event staff, this strategy will definitely help you save a lot of money. Benefit from sponsorship packages.

Corporate Events 214

Corporate Events Sponsorships Negotiating Social Media 214

GEVME

AUGUST 1, 2018

A working event sponsorship is always based on a fair, profit-driven swap. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. Build your perfect sponsor list. Pick the winners.

Sponsorships 120

Sponsorships Social Media Events Entertainment 120

AIDA Event Tech Digest

JULY 29, 2016

45% of event planners say that event sponsorship is their biggest challenge when planning an event. We have got you covered for the budget for your next event – one of the many things that you as an event planner worry about and definitely of the topmost priority. The post A Feature Focus on App Event Sponsorship!

Sponsorships 40

Sponsorships Event Apps Venues Events 40

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners.

Wireless 448

Wireless Events Social Media Venues 448

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 103

Sponsorships Food and Beverage Sports 2021 103

Event Marketer

JULY 17, 2023

Louis CITY SC sponsorship. By the brand’s definition, creating a “pet-friendly” experience doesn’t just mean allowing animals into a venue; it means designing a space specifically with them in mind, and with the intention of creating the safest and most comfortable experience possible for both pets and their parents.

Sports 90

Sports Sponsorships Retail Event Marketing 90

Nuila Events LLC

AUGUST 17, 2015

Photo Credit To: www.licensing.org/events/sponsorship/. When you ask for sponsorship, don’t be surprised if things don’t go your way at first. You have to think like a marketer and come up with a sponsorship package that’s appealing to buyers. So start early and make sure to have plenty of time for your sponsorship campaign.

Sponsorships 40

Sponsorships Social Media Marketing Events 40

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

Sponsorships 55

Sponsorships Meetings Advertising Sports 55

Eventmobi

JULY 26, 2022

I would definitely like to continue to use the gamification feature and see how else we can get attendees to interact with each other and vendors.” CSAE will also be exploring app features that will enhance their sponsorship package offerings, including adding increased brand awareness and lead generation opportunities.

Event Apps 370

Event Apps Trade Shows Speakers Conference 370

GEVME

SEPTEMBER 24, 2019

Event revenue definition. The followin g event revenue definition is fairly simple. Sponsorship packages. It’s pretty common to think of a sponsorship package as one of the revenue generation strategies established between an event organiser and a sponsor. How can you find some new revenue streams? . Event revenue types.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. Securing Sponsorships Build a list of target sponsors you’d want to support your event.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Endless Events

JANUARY 27, 2022

We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas. I believe in events – bringing people together definitely works. You can move your events towards a community model and your sponsorships and exhibitors towards a year-long sponsorship.

Sponsorships 133

Sponsorships 2022 Events Contracts 133

Eventmobi

MARCH 22, 2019

Generates additional event revenue through digital sponsorship opportunities (e.g. In this example, the focus is on incremental revenue coming from new sponsorship opportunities. Current Sponsorship Revenue. The table above is an example of what your current nancial modelling may look like with your existing sponsorship program.

Event Apps 150

Event Apps Sponsorships Education Events 150

Event Marketer

APRIL 11, 2024

Those were the nuances and definitions that we wanted to explore.” VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation.

Retail 97

Retail Sports Fashion Conference 97

Gallus Events

SEPTEMBER 3, 2018

One moment you are signing off a five figure sponsorship agreement, the next you are guiding a Government Minster on to the stage. I highlighted this as one of the “essential skills for event professionals” last year and it has definitely secured its place as an essential skill in 2018. And so much more. Adobe Spark.

Social Media 140

Social Media Sponsorships Government Event Management 140

StraussCA

SEPTEMBER 14, 2023

Did the event venue provide appropriate recognition for your sponsorship (Refreshment break sponsor, signage, on-stage recognition, etc.)? Not only will it streamline feedback collection for the association, but it will most definitely help you plan better association events in the future. Did the event meet your objectives?

Food and Beverage 59

Food and Beverage Speakers Sponsorships Events 59

ePly

APRIL 18, 2023

Then you should definitely check out EVENTive Entrepreneurs – Event & Sponsorship Podcast hosted by Sarah Brush. With over two decades of experience as a Corporate Event Professional and Sponsorship Expert, Sarah has the knowledge and expertise to help you take your business to the next level.

Trade Shows 48

Trade Shows Sponsorships Corporate Events Technology 48

PCMA Convene

MARCH 15, 2021

Sponsorship is key for most of our clients’ events and DES course has helped me prepare a better sales pitch to the sponsors without undervaluing a digital event. Prior to taking DES, our clients and sponsors have the impression that sponsorship packages for a virtual conference should be cheaper.

Telecommunications 98

Telecommunications Sponsorships Education 2018 98

Nunify

FEBRUARY 12, 2023

How about we check if one of these brands are open for sponsorship. Would you know if Mastercard is open to event sponsorship ? Do you know who to reach in the marketing or sponsorship department ? Let’s move to another aspect of seeking sponsorship for events which is 5. These prompts are now yours to use.

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Endless Events

NOVEMBER 25, 2019

Plus, he has more than a decade of experience as an event organizer and brand sponsorship manager. “So my company came out of a background and as you mentioned, in brand sponsorship management”, he says. “We call it a sponsorship marketplace. “We call it a sponsorship marketplace.

Event Management 112

Event Management Tech Management Meetings 112