Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. No, you pay us!

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Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. Online and hybrid meetings have seen less drastic reductions. One bright spot has been the normalization of online meetings for routine connection and collaboration. It ain’t necessarily so.

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Conferences that Work

JANUARY 11, 2021

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Obvious problems. Complicated problems.

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Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. Read on to learn why. No related posts.

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Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Experiential Marketing Summit.

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SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

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Eventmobi

NOVEMBER 26, 2020

So for many event planners looking for the right tool to host a virtual conference, Zoom is the first thing that comes to mind. This means planners can easily connect their Zoom account with EventMobi to deliver a seamless and user-friendly experience to their virtual conference attendees. Already an EventMobi customer? Familiarity.

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Eventmobi

AUGUST 9, 2022

About Meeting Expectations. Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App.

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Velvet Chainsaw

SEPTEMBER 18, 2018

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? What your biggest wins are (annual conference? Great gala?)

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EventMB

JUNE 22, 2022

Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt. The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. They can meet in the main dining room, the main lounge, or the sky deck.

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Coterie Spark

JUNE 22, 2022

The hard work isn’t over when the doors to your conference open. You’ve already done the heavy lifting by building buzz through your pre-event marketing. On-site marketing carries your branding, including graphics and communications, into the event itself. We recommend not waiting to develop your on-site marketing plan.

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Conferences that Work

APRIL 11, 2022

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. But what happens when both suppliers and practitioners at meetings attend sessions ?

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Endless Events

APRIL 21, 2023

Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. So I built a bootstrapped company and a venture-backed company, which I built with zero paid marketing.

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Velvet Chainsaw

MAY 22, 2019

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace? Learning Together.

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Conferences that Work

OCTOBER 19, 2020

The meeting industry old normal is over, and many event professionals are hoping and waiting for a new normal. What will the meeting industry new normal look like? The meeting industry old normal. For most of human history, of course, this has been the only meeting option. The meeting industry new normal.

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Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. And they do.

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PCMA Convene

MARCH 4, 2024

That sounds like an easy metric to exceed, but you would be surprised how many annual conferences fall below this benchmark. If your annual conference doesn’t hit these benchmarks, you need to identify a performance metric to move the needle. Lagging indicators may include items like gross revenue or gross profit.

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Conferences that Work

AUGUST 24, 2020

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). In an outrageous display of chutzpah , I wrote three of these books. [If

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EventMB

MAY 17, 2022

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. About 2,500 people signed up, including 81 international buyers, of which half set up meetings with Visit BA. Buenos Aires might also be getting a hand soon.

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Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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PCMA Convene

APRIL 25, 2024

The Society for Maternal-Fetal Medicine (SMFM) held its 43rd Annual Pregnancy Meeting, Feb. In March, urologist Ashley Winter took to X (formerly Twitter) to share that she wouldn’t be attending the American Urological Association’s 2024 annual meeting, May 3 – 6, 2024 in San Antonio, Texas. “My 6-11, at Moscone West. At the time, St.

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MeetingsNet

APRIL 22, 2022

Is that an opportunity for meetings? By March, meetings business in most of the top 25 meeting markets in the country beat forecasts, while April is also on pace to notably exceed the forecasts made as recently as early February. Team meetings that have been postponed multiple times will finally take place.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Eventinterface

FEBRUARY 24, 2020

Many businesses thrive when it comes to events and conferences, whether it be attending them or hosting one themselves. For the latter, however, you need to market your event or conference and then also have high attendee engagement. Are you wondering how to get people through the door for your next conference?

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Eventinterface

FEBRUARY 24, 2020

Many businesses thrive when it comes to events and conferences, whether it be attending them or hosting one themselves. For the latter, however, you need to market your event or conference and then also have high attendee engagement. Are you wondering how to get people through the door for your next conference?

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said. Events are memorable.

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Smart Meetings

OCTOBER 26, 2023

In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. As a result, many are cautious about allocating funds to nonessential activities like conferences.

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Smart Meetings

AUGUST 16, 2023

Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike.

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Smart Meetings

OCTOBER 3, 2023

It didn’t always go by the name Leaders Conference. Medical Group Management Association (MGMA) is hosting its annual 2023 conference at Nashville’s Music City Center with a change in how it approaches the in-person event. So that’s kind of where we started the conversation, and then everything about the meeting spun off of that.”

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MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

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EventMB

MAY 17, 2022

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. About 2,500 people signed up, including 81 international buyers, of which half set up meetings with Visit BA. Buenos Aires might also be getting a hand soon.

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Marketing Meetings Tourism 2023 91

Coterie Spark

JULY 4, 2022

Your conference was a hit. Having a strong post-conference marketing plan is an important tool in building brand awareness and setting attendee expectations for next year. Below are some examples of post-conference marketing efforts that we’ve seen pay off in a big way for hosts. You did it, you pulled it off. .

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SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. As a female publisher 22 years ago, she was utterly alone.

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