Event Industry News

MAY 25, 2021

Digital event provider meetyoo reaches another milestone with its US market debut and brings forward its unique partner program for marketing and event agencies. As a leading company in the field of virtual events, we invest in long-term partnerships in the US events market.

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Event Industry News

AUGUST 14, 2023

Pacific Airshow has announced that it has chosen spatial analytics specialist Meshh to deliver data and analytics for its first-ever airshow at Gold Coast, Australia, on 18-20 August, 2023.

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Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

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Event Industry News

OCTOBER 13, 2023

Since its inception in 2018, the brand has amassed a global audience, and with teams in the UK, Australia, the US and China, they can offer round the clock service, fulfillment and design assistance. When it comes to LED neon signage, few brands exhibit the prowess, reach, and reliability of Custom Neon. The brand has […]

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Floktu

SEPTEMBER 15, 2020

This marketing playlist is a great example of how Salesforce used digital graphics and technology to adapt their live event to a virtual format. Microsoft was scheduled to have Build , one of their biggest events of the year, in Seattle from May 19 to 21st. Event Marketer ]. Microsoft’s Build Conference.

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Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.

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Event Industry News

AUGUST 3, 2023

Talking to host James Dickson just after the third Ashes Test had decided the series, Australia retaining the urn, Angela does the detail about the venue’s massive redevelopment – […]

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Event Marketer

FEBRUARY 8, 2022

Agency: R/GA Australia.). The post Three Brands Making Metaverse Moves with Their Own Virtual Destinations appeared first on Event Marketer. The platform also has a gamification element—players who complete the full journey are eligible to win Timberland’s newest GreenStride boots, as well as other prizes.

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Event Marketer

APRIL 3, 2023

A quick “FIFA World Cup” Google search returns link after link pertaining to the men’s competition—even as the women’s tournament of the same name, taking place this summer in New Zealand and Australia, is on the horizon. 18 in Qatar. Agencies: Jack Morton Worldwide; FP7 McCann.

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Floktu

FEBRUARY 19, 2020

This year, the Summit is partnering with IAB Australia for two days of speakers and forums led by a lineup of international and local experts. Programmatic advertising enables greater marketing performance, transparency, and ROI for marketing budgets. 270 Collins Street, Melbourne, Victoria, Australia. The Details.

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Event Marketer

OCTOBER 3, 2022

Italy, Australia, Mexico and Canada, made the trip to Louisiana for Tales of the Cocktail [TOTC], an event the brand views as the spirits industry’s Super Bowl. The most important thing and what stood out for me was our presence as a company,” says Steve Chasen, vp-channel and customer marketing at Campari America. “It

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Event Marketer

AUGUST 21, 2023

Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros. The pink-carpet “Barbie” event at the Shrine drew 2,400 people, making it Warner Bros.’ ’ biggest premiere event to date. biggest premiere event to date—that took the cake. Planning for the July 9 event in L.A.

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Plan Your Meetings

DECEMBER 3, 2018

For event organizers, these changes may be as worrisome as a thunderstorm in Australia (unless, of course, you’re actually in Australia). My point is that your event’s sponsors and attendees are using the internet to search for events to sponsor and attend. RELATED STORY: Twitter event marketing 101.

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Plan Your Meetings

NOVEMBER 30, 2016

Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Viral Video.

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Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.

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EncoreAPAC

APRIL 16, 2023

In this edition we sit down with Katherine Pfahl, Director of Strategic Partnerships as she tackles the decisive question of what it means to bring a production expert on board, serving new needs and expectations in the events market. It’s not just about skills — it’s a whole new way to think about event production.

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SmartMeetings

SEPTEMBER 11, 2017

Photo Credit: Visit Indy Cindy Zimmerman Le Pavillon Hotel in New Orleans hired Cindy Zimmerman as director of sales and marketing. Photo Credit: Kimpton Hotels & Restaurants Andrew Gee Outrigger Hotel and Resorts in Sydney, Australia, appointed Andrew Gee to vice president of sales and marketing, Asia Pacific. by USA Today.

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Smart Meetings

MARCH 18, 2022

Wyndham has been a hospitality sales and hotel management leader for nearly 30 years, and he has worked with Jumeirah Hotels & Resorts, Atlantis Resorts, Luxury Lodges of Australia and others. Cartwright is sales and events manager at Fort Worth Convention Center (FWCC). Shanda Cartwright. Mark Catuogno, CGSP. Albert Bilotti.

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Smart Meetings

MARCH 18, 2022

Wyndham has been a hospitality sales and hotel management leader for nearly 30 years, and he has worked with Jumeirah Hotels & Resorts, Atlantis Resorts, Luxury Lodges of Australia and others. Cartwright is sales and events manager at Fort Worth Convention Center (FWCC). Shanda Cartwright. Mark Catuogno, CGSP. Albert Bilotti.

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Boomset

MARCH 26, 2018

There’s an entire website dedicated to the new the main elements of the GDPR legislation, and various articles written all over the world about it from major publications ( like this via Wired UK and this via TechCrunch ) to industry blogs (like this via PCMA and this via CMO Australia ).

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Floktu

MAY 19, 2020

After a two-month nation-wide lockdown to prevent the spread of COVID-19, Australia has slowly begun easing social-distancing restrictions. While certain territories are now permitting groups of 10 to start meeting indoors, workplaces across Australia are still being urged to have their employees work from home if possible.

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TicketBud

AUGUST 28, 2023

Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit. FAIL 5 – Mispricing Tickets or Registration In 2009, two young blokes in Australia were sick of high-priced tickets and drinks at events and decided to take matters into their own hands by creating their own music festival.

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Event Marketer

MAY 31, 2023

THE UNTAPPED POTENTIAL OF REGIONAL SHOWS Looking to the future, gaming expos may be better positioned as hybrid offerings and/or decentralized regional events, rather than mega-shows that cost mega-dollars. PAX, for instance, holds annual events in Seattle, Boston and Philadelphia, as well as Melbourne, Australia. “A

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Event Birdie

JANUARY 26, 2021

How could anyone in early January have predicted that by mid-March all live events around the entire world would grind to a halt and that Zoom meetings, virtual, and eventually, hybrid events would be all the rage in 2020? As 2020 came to a close in Australia the situation seemed to be improving. 7/ Cause-related events.

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Floktu

JULY 23, 2018

Australia has come to solidify itself as the fine dining authority of Australian food publications. Being full-on food enthusiasts ourselves here at Floktu, we’re thrilled to support delicious as their event-ticketing platform for the incredible dinners and events they host. Australia. All photos courtesy of delicious.

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Bizzabo

JANUARY 7, 2019

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

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Floktu

MARCH 17, 2020

In an effort to contain the virus, all non-essential gatherings of more than 500 people have been banned across Australia. In this unprecedented situation, it’s our responsibility as event professionals to act in our attendee’s best interests, even if that means making the tough call to cancel or postpone an event.

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Plan Your Meetings

MARCH 8, 2017

This is the result of Events DC teaming up with Interface Media Group : Events DC is also in the process of organizing virtual reality bike rides at WeDC through the vibrant landscape of Washington, D.C., to view historic landmarks and Events DC venues. Pop-up Event Marketing. Wedding and Event Videos.

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Floktu

JUNE 4, 2019

Not only that, in Australia, research shows that people who bake are more likely to spend time together with family. Did you know that the joy of baking isn’t just reserved for the eating, but that the act of baking itself has been shown to make us happy?

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Floktu

MARCH 17, 2020

Option one: follow Vivid Sydney and the Formula 1 Melbourne Grand Prix in canceling upcoming events. . Option two: postone your event to a later date like Adelaide’s Tasting Australia (now postponed until October or November). .

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Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. AGILITY BREEDS CREATIVITY.

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Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. Location: Nimbin, Australia. That's it for this list of cannabis events in 2020.

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Event Birdie

MARCH 16, 2021

Australia is leading the way in regards to getting COVID under control and returning to life as normal, as safely as possible. As event professionals, we need to be leading the way too. If we can plan and activate events safely, the community as a whole will be better off.

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Bizzabo

AUGUST 16, 2019

Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. The event's content is totally up to you.

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Eventory

JULY 25, 2018

That is why it is important for the leaders, policy makers, marketing and IT specialists and many other professionals to always stay up to date. This article highlights the biggest and most influential healthcare events of 2019, the expected attendees and the major benefits of the events listed. Where: Auckland, Australia.

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Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

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Floktu

JULY 24, 2019

Hyatt Hotels is one example of a brand that has committed to scent marketing in a big way. Create Your Free Event Now. Photos credit to pineappletai, Anya Hindmarch and Event Marketer.

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