Nunify

JANUARY 4, 2022

Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 99% companies consider webinars critical to their marketing plan ( Statista , 2022).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

Sponsorships 89

Sponsorships 2022 Sports Marketing 89

Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker.

Sponsorships 112

Sponsorships 2022 2021 Marketing 112

Attendease

NOVEMBER 18, 2021

You could have people deciding to turn up last minute, and this could help you fill up your event. However, you might want to charge slightly more at the door to encourage people to buy well before the event. Marketing channels. As for marketing, you should explore the different channels you’d like to market through.

2022 195

2022 Social Media Advertising Financial 195

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 81

Sports Sponsorships 2023 Social Media 81

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

Sponsorships 317

Sponsorships 2022 2021 Events 317

Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Have a Well-Designed and Functional Event Page. your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

2022 82

2022 Sponsorships Fashion 2021 82

PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good.

2022 98

2022 Retail Travel Tourism 98

Eventscase Blog

NOVEMBER 9, 2022

million round, which allowed the company to invest in product improvements and win the Eventex award for the best solution for virtual events in 2021. LAST ‘WHAT’S UP’ EVENT OF 2022. We have already announced this in previous communications: the last What’s Up events of the year are coming up shortly.

2022 52

2022 Negotiating Social Media Tech 52

Event Industry News

MAY 17, 2022

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation.

Event Technology 59

Event Technology Technology 2022 Sponsorships 59

Socio Events

AUGUST 10, 2022

Asking your audience questions throughout the course of the event can help you ensure everything is running smoothly. Include sponsored sessions to drive sponsorship engagement. Sponsors are essential to any type of event. They not only help fund your event, they’re also a valuable competitive advantage and business partnership.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. USAA brought that back for them.

Insurance 89

Insurance Sponsorships 2009 2022 89

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. And tapping into renewable energy sources was just one of the tactics that contributed to a more environmentally-friendly event. Require Online Registration.

Sustainability 117

Sustainability Sponsorships Trade Shows 2022 117

Eventscase Blog

JULY 14, 2022

What better way to spend these sun-filled days than with events. We all want and need these days to rest up and recover for the final leg of the year, and to allow us to come back even stronger with more enthusiasm to finish off 2022. For now, let’s review the current events at Eventscase this month!

2022 52

2022 Contracts Sustainability Technology 52

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Eventscase Blog

OCTOBER 12, 2022

October marks the beginning of the last quarter of the year and it’s almost mind-boggling when it seems like yesterday when we eagerly kick-started 2022. We can definitely say that this year marks the recovery of the events industry and, for that, we are eternally grateful.

2022 52

2022 Sustainability Tourism Event Tech 52

EventMB

MAY 22, 2022

Focusing on décor and high rises, this booth uses the branded arches as both a sponsorship opportunity and a way of attracting attention on the exhibition floor. Trade show booths and stands are becoming more creative and if you’re an event marketer you need to get inspired to give the best return on investment.

Trade Shows 168

Trade Shows 2022 2017 2018 168

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship.

Advertising 105

Advertising Sponsorships 2022 2021 105

Event Marketer

MAY 9, 2022

The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Rounding out the brand’s presence was a whimsical food trailer that served up vegan bites, like a 100 percent plant-based tiramisu. Agency: Duncan Channon.

2022 127

2022 Food and Beverage Apparel Fashion 127

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Yahoo Sports (@YahooSports) February 20, 2022. As the fifth-largest company in the U.S.

Sports 109

Sports Tech Sponsorships 2022 109

Eventscase Blog

SEPTEMBER 29, 2022

In addition, Jon will have the opportunity to deliver a keynote address on sustainability for hybrid events. Renewed sponsorships.

2022 52

2022 Sponsorships Tourism Sustainability 52

Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

Food and Beverage 108

Food and Beverage Retail 2022 Sponsorships 108

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.

2030 104

2030 Sponsorships 2007 Fashion 104

Event Marketer

APRIL 18, 2022

The event, a component of the brand’s programming March 11-13, took place at the local Banger’s Sausage House and Beer Garden, which was transformed to look like one of the show’s popular small-town destinations, the Department of Motor Vehicles. Greeting consumers at the door was a 20-foot-tall statue of Bob as his character in the series.

Sponsorships 108

Sponsorships 2022 Entertainment Travel 108

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . 12-21, 2022.

Automotive 110

Automotive 2022 2020 Sponsorships 110

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

Sponsorships 78

Sponsorships Retail Sports Social Media 78

SpotMe Blog

JULY 25, 2021

This is particularly helpful for business owners who want to share important information with their teams after attending the event. INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5) 5) Social Media Marketing World. 6) LiveWorx.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

2024 105

2024 Social Media 2022 Entertainment 105

Eventtia

SEPTEMBER 2, 2022

However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3 As we can see, the increase in paid ticket volume shows that people are eager to attend live events and are willing to pay for them. Monetize your event with sponsorships.

Advertising 118

Advertising Sponsorships 2021 2022 118

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 72

Event Apps Sponsorships Contracts Travel 72

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 72

Event Apps Sponsorships Contracts Travel 72

Event Marketer

MARCH 27, 2023

As the Official Hotel of the NFL, Courtyard by Marriott planted the seeds for its sixth annual Super Bowl Sleepover activation early this time around, with an eye toward delivering more one-of-a-kind experiences to more football-loving Marriott Bonvoy members and fans throughout the 2022-23 season.

Sports 76

Sports Sponsorships Retail Hotels 76

Event Industry News

JULY 5, 2022

CSM Live will focus on delivering branding and live experiences at sporting and other events in Germany, as well as across central Europe. Based in Munich, CSM Sport and Entertainment GmbH will commence trading in July 2022.

2003 59

2003 Sports 2011 2024 59

Event Marketer

FEBRUARY 13, 2023

They’re even creating entire festivals around the concept (hello, sponsorship opportunity). But other brands are jumping on board to cater to sober-curious attendees, too, whether on their own or through partnerships with alcohol-free event platforms like Absence of Proof and Zero Proofed.

Food and Beverage 124

Food and Beverage Sponsorships Events Consulting 124