Nunify

JANUARY 4, 2022

Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 99% companies consider webinars critical to their marketing plan ( Statista , 2022).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

Food and Beverage 101

Food and Beverage Retail 2022 Sponsorships 101

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

Food and Beverage 118

Food and Beverage Sponsorships Events Consulting 118

Event Marketer

MAY 9, 2022

Remezcla, a media company focused on Latin culture, produced two free events at the Palm Springs Air Museum that ultimately played host to 1,500 attendees. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?” Agency: Duncan Channon.

2022 124

2022 Food and Beverage Apparel Fashion 124

EventMB

MAY 22, 2022

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. It also shows off an ideal “farm-fresh food.” This Heineken booth provides a lower bar and an upper balcony to enjoy your beverage.

Trade Shows 167

Trade Shows 2022 2017 2018 167

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas.

Marketing 122

Marketing Food and Beverage Sponsorships Tech 122

Socio Events

NOVEMBER 9, 2022

Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships. First, estimate the cost of your event. Then, using this information, establish an event budget. Also, think about sponsorships. Secure sponsorships. Execute a marketing plan.

Event Planning 96

Event Planning 2023 Sponsorships Insurance 96