How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes
Event Marketer
APRIL 3, 2023
It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.
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